Eros Now Channel Live on Wasu Media In China
January 07 2020 - 8:10AM
Business Wire
Eros Now, the cutting-edge digital over-the-top (OTT) South
Asian entertainment platform owned by Eros International Plc (NYSE:
EROS) (“Eros” or “the Company”), a Global Indian Entertainment
Company, had previously announced in 2019 a partnership with Wasu
Media. Eros Now is pleased to announce the service is now live on
Wasu Media in China and able to deliver Bollywood and digital
original series to Chinese viewers. Wasu Media is a major cable
television, broadband network OTT and IPTV service provider in
China.
Eros Now further cements its position as a pioneer as the only
Indian OTT player to have live services for Video on Demand in
China including on Wasu Media and Iqiyi.
Wasu Media has a strong base in the country and reaches 125
million users via its Cable TV, OTT, IPTV distribution network to
100+ cities in China, providing Eros Now a platform to further
expand its subscriber base. The partnership will enable Wasu Media
to provide Bollywood content as a SVOD service to Chinese viewers
and further enhance the demand that Bollywood content has seen in
China over the last few years.
There is a massive cultural overlap of viewing behaviour of
Chinese audiences with that of South Asian audiences, this has been
demonstrated by the success of movies like Dangal, Bajrangi
Bhaijaan and Andhadhun that have released in China over the last
few years with significant success at the Chinese box office. The
trend now has escalated to digital platforms with Eros Now at the
forefront with this transformation of building viewership of Indian
movies with digital viewers in China.
Commenting on the partnership, Rishika Lulla Singh, Chairman
& CEO, Eros Digital, said, “Eros Now is the most popular
destination for Bollywood & Indian movies across the globe. We
are glad to go live in China in partnership with Wasu Media which
caters to 125 million users in the country. The partnership with
Wasu Media and uCast ties in with our ethos of connecting with
Bollywood fans across the world. Through such alliances, we will
continue to build on our global reach for Eros Now.”
Lu DanQiang, General Manager - Wasu New Media Operations,
said, “Wasu Media's partnership with Eros and uCast significantly
promotes the development of Indian film and television in China,
delivering more Bollywood content to Chinese audiences. Chinese
film fans now have the opportunity to watch high quality Indian
film and TV content, which is a win-win cooperation for both
parties.”
About Eros International
Plc
Eros International Plc (NYSE: EROS) a Global Indian
Entertainment company that acquires, co-produces and distributes
Indian films across all available formats such as cinema,
television and digital new media. Eros International Plc became the
first Indian media company to list on the New York Stock Exchange.
Eros International has experience of over three decades in
establishing a global platform for Indian cinema. The Company has
an extensive and growing movie library comprising of over 3,000
films, which include Hindi, Tamil, and other regional language
films for home entertainment distribution. The Company also owns
the rapidly growing OTT platform Eros Now. For further information,
please visit: www.erosplc.com.
About Eros Now
Eros Now is Eros International Plc’s On-Demand South Asian
Entertainment Video Service accessible worldwide to viewers across
internet enabled devices including mobile, web and TV. With 12,000
plus Movie titles, Music Videos, Television Programming and others
Eros Now caters to more than 177.7 million registered users and
23.5 million monthly paying subscribers worldwide with the promise
of endless entertainment Product features, such as video in HD,
multi-language subtitles, movie downloads, and high-quality
original drama series differentiate the Eros Now entertainment
offering. To see, watch now: www.erosnow.com.
About Wasu Media Group
Wasu Media Group is a large state-owned cultural and media
industry conglomerate, ranking first in the development of China’s
new media industry. It is one of the largest comprehensive digital
service operators in the fields of interactive TV, Mobile TV and
Internet TV in China. Wasu Media Group has licenses for cable, new
media and broadband networks and covers a large number of
traditional and new media users - currently reaching 125 million
users through its network to over 100 cities in China. Wasu Media
Group business covers all provinces (municipalities and autonomous
regions) in mainland China. Wasu relies on its development of new
media, new network, cloud-computing, big data, original content and
smart technology to establish itself as an industry leader. For
more info: www.wasu.com.cn/en
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version on businesswire.com: https://www.businesswire.com/news/home/20200107005597/en/
Mark Carbeck Chief Corporate and Strategy Officer Eros
International Plc +44 207 258 9909 mark.carbeck@erosintl.com
Media: Erica Bartsch Sloane & Company +1 212 446 1875
ebartsch@sloanepr.com
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