The Tequila Don Julio "ATM" (Automated Tequila
Machine) also returns to dispense Don Julio Cincos IRL in
New York City!
NEW
YORK, April 24, 2023 /PRNewswire/ -- A
Cinco de Mayo celebration is never complete without delicious
tequila, so leave it to Tequila Don Julio, Mexico's original luxury tequila, to make it
easier than ever to celebrate! Returning for the third consecutive
year, Tequila Don Julio is making its biggest drop yet with
100,000 Don Julio Cincos† (worth $500,000). Don Julio Cincos are digital and
physical/paper vouchers that each unlock $5 for people to spend at a local bar or
restaurant of their choice in celebration of the spirited
holiday‡.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9162651-tequila-don-julio-celebrates-cinco-de-mayo/
†Total includes both digital &
physical/paper Don Julio Cincos. Physical/paper Don Julio Cincos
available in limited quantity & only at "ATM" in NYC on
5/5.
‡Spending at local bar/restaurant is SUGGESTED and
not required.
"When you are enjoying Tequila Don Julio, you are relishing in
genuine moments of celebration with those closest to you, and
Cinco de Mayo offers the perfect
occasion to do just that," shares Christina
Choi, Senior Vice President of Tequila, Diageo North
America. "Back by popular demand, we hope the Don Julio Cincos help
people celebrate with a delicious margarita on us, while also
supporting their favorite bar and restaurant establishments."
With the largest amount of Don Julio Cincos available this year,
here are all the ways you can secure one to celebrate Cinco de Mayo:
- Tune into @DonJulioTequila on Instagram: From
May 1-7, Tequila Don Julio will
announce on Instagram Stories when digital Don Julio Cincos will be
available to be won each day. Each Don Julio Cinco may be redeemed
for $5 to a Venmo• account, to use at
a local bar, restaurant or liquor store of their
choice.‡ Participants can enter (and win) once daily over the
seven marvelous days to collect a digital Don Julio Cinco and get
the chance to win a grand total of $35 to put towards their Cinco de Mayo celebrations.
ΩFree Instagram account required. Don Julio
Cinco Program is not sponsored by Meta Platforms,
Inc./Instagram.
•Don Julio Cinco Program is not sponsored by PayPal,
Inc./Venmo.
‡Spending at local bar/restaurant is SUGGESTED and not
required.
- Stop by the Tequila Don Julio "Automated Tequila Machine"
(ATM)*: New Yorkers can visit the Tequila Don Julio ATM at 182
Lafayette Street, New York, NY on
Cinco de Mayo (May 5) where they can win up to 10 physical/paper
Don Julio Cincos (worth $50).** A
limited amount of Don Julio Cincos will be available to be won and
each one dispensed from the Tequila Don Julio ATM features a
special QR Code and PIN that can be redeemed to their Venmo
account.
*Does not dispense currency or
tequila.
**Compatible mobile device required to use "ATM"
for a chance to win Don Julio Cincos.
- Visit a local bar or restaurant: If you find yourself
sipping on a delicious margarita between May
1-7 at participating establishments nationwide, be on the
lookout for the Don Julio Cinco on special drink coasters for the
chance to redeem $5 to their Venmo
account each day (while supplies last).
The Don Julio Cinco is beautifully designed by Mexican Artist
Claudio Limón and inspired by the brand's Mexican heritage. As a
native of Jalisco, Mexico, where
the brand was born, Claudio has been a longtime partner of Tequila
Don Julio, having created stunning murals at the brand's distillery
over the years. His designs for this year's iteration of the Don
Julio Cinco will also be featured at the Tequila Don Julio ATM
activation in New York City.
For those who prefer to celebrate Cinco de Mayo from the comfort of their own
home, the Don Julio Cinco could also be used towards a purchase of
a bottle of Tequila Don Julio Blanco
that's perfect for making a luxuriously delicious margarita, the
quintessential cocktail of Cinco de
Mayo.
SIGNATURE TEQUILA
DON JULIO MARGARITA
Ingredients:
- 1.5 oz Tequila Don
Julio Blanco
- 1 oz Fresh Lime
Juice
- 5 oz Agave
Nectar
- Garnish: Lime zest
and sea salt
Preparation:
- Prepare a rocks
glass with a salt rim
- Add all ingredients
into a cocktail shaker
- Add ice and shake
passionately
- Strain into the
glass over ice
- Garnish with lime
zest
|
Tequila Don Julio encourages people of legal drinking age to
celebrate responsibly. For more information on the Don Julio Cinco
and official rules for the online sweepstakes for a chance to win
digital Don Julio Cincos & ATM activation for a chance to win
physical/paper (including odds of winning and additional
restrictions), please visit https://cinco.donjulio.com
starting May 1.
NO PURCHASE NECESSARY. Must be 21+ and U.S. resident to
participate. Mobile device with SMS messaging capability, e-mail
address & U.S.-based bank account required. For both entry and
prize redemption: Msg & data rates may apply; other charges may
also apply. Don Julio Cinco must be redeemed by 5/7/2023 at 11:59:59 p.m.
EST. Allow 24 hours after redemption to receive $5 deposit in Venmo account.
ABOUT TEQUILA DON JULIO
Founded on the pioneering
agricultural principles of Don Julio González and his personal
pursuit of perfection, Tequila Don Julio revolutionized the tequila
industry and set the standard for ultra-premium tequila. The
original luxury tequila of choice in Mexico, Tequila Don Julio uses only the
highest caliber, fully matured and ripened Blue Agave that has been
hand-selected from the rich, clay soils of the Los Altos region of the state of Jalisco. The Tequila Don Julio portfolio
includes Tequila Don Julio Blanco,
Tequila Don Julio Reposado, Tequila Don Julio Añejo, Tequila Don
Julio 70 Cristalino, Tequila Don Julio 1942, and Tequila Don Julio
Ultima Reserva. For more information on Tequila Don Julio, please
visit www.DonJulio.com.
ABOUT DIAGEO NA
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don
Juliotequilas, Captain Morgan, Baileys, Tanqueray and
Guinness.
Diageo is listed on both the New York Stock Exchange
(NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their
products are sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for
information, initiatives, and ways to share best practice. Follow
at Twitter and Instagram for news and information about Diageo
North America: @Diageo_NA
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SOURCE Tequila Don Julio