One Lucky Duo to Reimagine the Ultimate
Whiskey Drink Will Win Prize to Score a Trip to Dublin
NEW
YORK, March 13, 2023 /PRNewswire/ -- Roe &
Co, an Irish Whiskey crafted in collaboration with bartenders for
bartenders, is encouraging cocktail enthusiasts across the country
to team up for the chance to win a $10,000 travel voucher to put towards a trip to
Dublin and an immersive cocktail
session at the brand's Dublin-based distillery. Starting today, the
brand is kicking off the "Dublin'
Up Cocktail Challenge" Contest where innovative, at-home bartenders
can pair up to form a team of two and display their inner
creativity by putting their personal spin on their favorite whiskey
cocktail.
Are you a cocktail aficionado, or do you have a secret cocktail
recipe that you want to share with the world that takes any
gathering to the next level? If you answered yes, then grab your
challenge partner and prove why your team's recipe should win the
grand prize!
Distilled by Lora Hemy, the
super-premium Irish whiskey brand knows St. Patrick's Day
traditions – and cocktail recipes – run deep. At the same time, the
number of those who love to make their own drinks at-home has only
continued to rise in the last few years.
"As St. Patrick's Day celebrations have certainly evolved in
recent years, we've been inspired by the passion and creativity
we've seen from the holiday's biggest fans – who have balanced
honoring traditional Irish heritage while bringing modern Irish
culture and cocktails to the forefront," said Lora Hemy, Head Distiller at Roe & Co
Distillery in Dublin. "Roe
& Co is proud to be created in collaboration with a team of
bartenders for bartenders, and now we're looking to foster that
same spirit of partnership with cocktail enthusiasts who can not
only serve up unique takes on classic whiskey drinks but also
become the best version of their home-bartender self."
To help bring the campaign to life on social media, Roe & Co
has engaged Lynnette Marrero,
American bartender, mixologist and philanthropist, to
help give tips to fans to further hone their recipes via
social media. Marrero will be promoting the "Dublin' Up Cocktail Challenge" on her social
media (@drinksat6) so be sure to stay tuned so you don't miss any
of the fun!
Starting today, two person teams of adults 25+ will have the
opportunity to submit their cocktails by posting a photo or video
on Instagram with #DublinUpCocktailContest and tagging
@RoeAndCoWhiskey, ending at 11:59:59 pm
ET on May 1, 2023. Fans (21+)
will have the chance to vote for their favorite reimagined cocktail
from among the three finalists via the Roe & Co Instagram
before the lucky winning duo is named after World Whisky Day
(May 20, 2023), and their cocktail
may be featured by the brand during St. Patrick's Day 2024
celebrations.
Roe & Co is a super-premium Blended Irish Whiskey, named in
honor of George Roe, a true pioneer
of Irish Whiskey. Aged in ex-bourbon barrels, non-chill filtered
and bottled at an ABV of 45 percent (90 proof), Roe & Co can
currently be purchased for all of your St. Patrick's Day across the
US in California, Connecticut, District of Columbia, Illinois, Maryland, Massachusetts, Michigan, New
Hampshire, New Jersey,
New York State, North Carolina, Ohio or Rhode
Island.
No matter how you choose to celebrate St. Patrick's Day with Roe
& Co this month, please remember to drink responsibly. For more
information, visit roeandcowhiskey.com or follow Roe & Co at
@RoeandCoWhiskey on Facebook and Instagram.
**NO ALCOHOL OR OTHER PURCHASE NECESSARY. Cocktail recipe may
include alcohol alternative (i.e., mocktail). Each team member must
be legal U.S. resident, 25+, of state where Roe & Co whiskey is
sold. Professional bartenders are not eligible. For entry to
be valid, both team members must follow @roeandcowhiskey and
#DublinUpCocktailContest must be included when posting recipe. Only
1 team member may post recipe. Recipe must be original and cannot
violate 3rd party rights. Subject to Official
Rules, including judging criteria for determining Finalists, public
voting procedure, prize restrictions and other details. Contest
sponsored by Diageo Americas, Inc., New
York, NY. **Not sponsored or endorsed by Instagram.
Roe & Co Irish Coffee Recipe
1.0 oz Roe & Co Blended Irish Whiskey
1.0 oz MR BLACK Cold Brew Liqueur
1.0 oz Cold Brew
0.5 oz Simple Syrup
Instructions:
Vigorously shake all ingredients with a handful of ice and pour
over glass.
About Roe & Co
Roe & Co is named in honor of
George Roe, the once world-famous
whiskey maker who helped build the golden era of Irish Whiskey in
the 19th century. His distillery, George
Roe and Co, extended over 17 acres on Thomas Street in
Dublin and was once Ireland's largest distillery.
Diageo will now build on this rich heritage with the creation of
a new distillery by converting the historic former Guinness Power
House on Thomas Street. Roe & Co is made from the finest
hand-selected stocks of Irish malt and grain whiskies and aged in
bourbon casks. It has the signature smoothness of Irish Whiskey
with remarkable depth of flavor – a luxuriously smooth blend, with
a perfect harmony between the intense fruitiness of the malt and
the mellow creaminess of the grain whiskies. The first blend of Roe
& Co debuted in key European cities as part of Diageo's growing
Reserve portfolio. For more information, visit roeandcowhiskey.com
or follow Roe & Co at @RoeandCoWhiskey on Facebook and
Instagram.
About Diageo North America
Diageo is a global leader
in beverage alcohol with an outstanding collection of brands
including Johnnie Walker, Crown
Royal, Bulleit and Buchanan's
whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos,
DeLeon and Don Julio tequilas,
Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world. For more
information about Diageo, their people, brands, and performance,
visit www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice. Follow on Twitter and Instagram for news
and information about Diageo North America: @Diageo_NA.
Media Contact:
TAYLOR
Roe&Co@taylorstrategy.com
Related Links
https://www.roeandcowhiskey.com/
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SOURCE Diageo