Smirnoff Spicy Tamarind Crashes National Margarita Day with
Sweet & Spicy Makeovers – the Cocktails and the People – in LA,
Miami and Dallas
NEW
YORK, Feb. 20, 2023 /PRNewswire/ -- With
National Margarita Day right around the corner on February 22, Smirnoff is mixing things up, making
over the classic margarita, as well as anyone named Margarita (or
Margaret, Marge, Maggie, Mark or Marcus for that matter!). In honor
of its signature spicy margarita, the "Tama-Rita", Smirnoff Spicy
Tamarind, is crashing National Margarita Day celebrations across
the country serving up a perfectly balanced sweet and spicy
alternative to the classic cocktail. But the makers of the world's
No. 1 Vodka isn't stopping there… Smirnoff will also serve-up sweet
and spicy makeovers to spice up the occasion.
To celebrate bolder choices and breaking tradition, Smirnoff is
teaming up with some of the hottest beauty and lifestyle
influencers in LA, Miami and
Dallas to help our fans 21+
show-off how they bring their sweetest, spiciest selves to the
party.
"We're twisting things up and making over America's No. 1
cocktail – the margarita – for National Margarita Day," said
Jennifer Holiday Hudson,
North America brand leader,
Smirnoff. "We want people to know, YES,
you can make a margarita with vodka, and with
Smirnoff Spicy Tamarind you can make a delicious margarita with
that perfect blend of sweet, tangy and spicy we all crave in our
cocktails."
The perfect pairing for Smirnoff Spicy Tamarind cocktails?
Deliciously sweet & spicy bites with a side of the hottest
beats. That's what's on the menu at each pop-up experience. To
learn more about how Smirnoff is taking over National Margarita
Day, reach out to Smirnoff@taylorstrategy.com.
Originally made popular in Mexico, Smirnoff Spicy Tamarind first rolled
out in US markets in 2020, quickly becoming a go-to for any sweet
or spicy celebration. Next up for the variant? Launching the
brand's ¡Living Locura! campaign – more details to come.
Smirnoff Spicy Tamarind has 35% alcohol by volume (ABV) and a
suggested retail price of $12.99 for
a 750ml bottle. To find out if Smirnoff Spicy Tamarind is available
near you, visit smirnoff.com. Fans celebrating National Margarita
Day at home can also get in on the fun with the signature Tama-Rita
cocktail recipe:
RECIPE
- 1.5 oz Smirnoff Spicy Tamarind
- 0.75 oz Lime Juice
- 0.75 oz Real Agave Syrup
- 0.5 oz Curaçao
- Tajín Rim, Lime Wheel & Jalapeño Garnish
METHOD
- Shake all ingredients in a cocktail shaker. Strain into a
service glass over fresh ice. Garnish & serve.
When making over your margarita for National Margarita Day the
Smirnoff Spicy Tamarind way, please remember to always drink
responsibly.
About SMIRNOFF
Smirnoff has been giving the people
what they want since 1864, serving as a catalyst to revolutionize
drinking culture across generations: from inventing the Mule and
reimagining the vodka martini to creating a cultural mainstay that
defines the flavored malt beverage category with the launch of
Smirnoff Ice in 2000.
Because the brand is dedicated to the people and their evolving
taste preferences, Smirnoff has an option for everyone along with a
dedicated history of adding fun to any occasion while keeping
diversity and inclusion at the forefront. Truly showing the power
of socializing when everyone (21+) is invited to celebrate.
The Smirnoff portfolio offers a variety of options for adults
across vodka and flavored malt beverages. Current offerings include
foundations in Smirnoff No. 21 Vodka and Smirnoff Ice, a line of
flavors in North America and
ready-to-serve flavored malt beverages including Smirnoff Seltzer
and Smirnoff Ice Smash. From culturally relevant limited editions
to new innovations and zero sugar offerings, Smirnoff has always
been known for quality and affordability, and prides itself on
giving the people what they want.
About Diageo North America
Diageo is a global leader
in beverage alcohol with an outstanding collection of brands
including Johnnie Walker, Crown
Royal, Bulleit and Buchanan's
whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos,
DeLeon and Don Julio tequilas,
Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world. For more
information about Diageo, their people, brands, and performance,
visit www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice. Follow on Twitter and Instagram for news
and information about Diageo North America: @Diageo_NA.
MEDIA CONTACTS
Nicole Anastasi
DIAGEO
Nicole.Anastasi@diageo.com
704-796-9992
TAYLOR
Smirnoff@taylorstrategy.com
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SOURCE SMIRNOFF