Partnership Kicks Off New Eye-Catching Digital Display at
the Crossroads of Big Game Activities Near Allegiant
Stadium
NEW
YORK, Dec. 21, 2023 /PRNewswire/ -- Clear
Channel Outdoor (NYSE: CCO), one of the world's largest out of home
(OOH) media providers, today announced a new partnership with
Nevada-based Terrible Herbst Inc.
(Terrible's) to provide brands with the unique opportunity to
activate state of the art digital out of home (DOOH) media
campaigns across the street from this year's Big Game at Allegiant
Stadium in Las Vegas. This
"'Sin'-sational" advertising opportunity comes via Terrible's new
event-focused facility, which includes the four-level stadium
parking garage for events at Allegiant Stadium, as well as offering
a Starbucks and the newest 784 capacity WSKY Stadium concept. This
collaboration allows brands to reach global sports fans and
affluent travelers as the city heats up for the Big Game in
February 2024.
This year's premier pigskin event is expected to be one of the
largest events in Las Vegas
history, with as many as 450,000 people coming to the city to
celebrate the game, and is expected to produce a staggering
economic windfall for the region as well.
"The demand for the Vegas market is the hottest and highest
we've ever seen," said Adam
Barthelmess, president, CCOA-Las Vegas. "Advertisers and
brands are exploring new opportunities that are delivering huge
benefits in targeting a wide range of consumers centered around
landmark events. This spectacular display, located on the busy
roadway targeting sports enthusiasts across from Allegiant Stadium
and the bustling Las Vegas Strip, ensures unparalleled visibility
for advertisers to uniquely showcase their brands to the stadium
and tourist visitors. The 'kick-off' of these captivating displays,
along with the opportunity for city-wide brand takeovers is
perfectly timed with the upcoming Big Game. Importantly, they offer
an exceptional opportunity for brands to connect with sophisticated
consumers during this unforgettable season and future events in
Vegas."
"We are ecstatic to partner with Clear Channel Outdoor on our
new state-of-the-art LED billboard across the street from Allegiant
Stadium," said Bryan Breeden, vice
president, Advertising & Marketing, Terrible's. "This 400' X
20' digital screen is breathtaking and will transform the upcoming
stadium district. The board sits atop our newest 'Deliberately
Different' property, which will be sure to please locals and
tourists alike with a variety of offerings. The Stadium Parking
Garage has 638 much-needed parking spots for event days and parking
is always free to the public on non-event days. Our newest WSKY
restaurant concept is open 24/7 and features a variety of food
offerings for breakfast, lunch and dinner, as well as an extensive
whiskey menu and a 3,400 square foot group dining space. We are
thrilled to have this vision finally become a realization and can't
wait for the community to enjoy the offerings!"
Today's news comes on the heels of Clear Channel's announcement
earlier this year regarding its partnership with the Westin Las
Vegas Hotel & Spa to provide three larger than life out of home
(OOH) spectaculars to capture the attention of Las Vegas visitors. Advertisers took part in
the excitement and opportunity to reach affluent audiences and
international travelers at the Formula 1 Grand Prix last month, and
the assets are strategically located for brands to activate their
DOOH campaigns as the city gears up for highly anticipated global
conventions such as CES and NFR.
Clear Channel Outdoor is one of the only out of home providers
in the market that offers a comprehensive portfolio of media
displays in the Las Vegas region,
which includes digital spectaculars, printed spectaculars and
wallscapes, roadside digital, airport and traditional printed
assets – allowing brands the opportunity to activate true market
takeovers.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is at the
forefront of driving innovation in the out-of-home advertising
industry. Our dynamic advertising platform is broadening the pool
of advertisers using our medium through the expansion of digital
billboards and displays and the integration of data analytics and
programmatic capabilities that deliver measurable campaigns that
are simpler to buy. By leveraging the scale, reach and flexibility
of our diverse portfolio of assets, we connect advertisers with
millions of consumers every month across more than 330,000 print
and digital displays in 19 countries, excluding countries held for
sale.
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SOURCE Clear Channel Outdoor