MELVILLE, N.Y., July 16, 2020 /PRNewswire/ -- Canon
U.S.A., Inc., a leader in digital
imaging solutions, today announced that the Hudson, NH-based Game Creek Video has added an
array of UHD-DIGISUPER 111 and UHD-DIGISUPER 122 4K field box zoom lenses to their already robust
lineup of Canon broadcast equipment. Game Creek helps to produce
and broadcast some of the largest and most-watched live sporting
and entertainment events across the
United States. The newly acquired Canon 4K field box zoom lenses will help Game Creek
continue to meet the ever-expanding demand for high-quality
4K content in the world of live
television broadcasting.
"Canon's relationship with Game Creek spans many years, and it's
a source of great pride that such a respected production company
continues to rely on Canon broadcast lenses to deliver major events
to the United States," said
Tatsuro "Tony" Kano, Executive Vice President and General
Manager of Canon U.S.A.'s Imaging
Technologies & Communications Group. "As live sports begin to
return, we hope that Game Creek's work will help to bring back a
sense of normalcy to everyday life."
"Our long-term partnership with Canon has enabled us to be at
the forefront of new imaging technology," said Garrett Sullivan, Senior Vice President of Game
Creek Production and Finance. "We're excited to add these lenses to
our resources and continue our relationship with Canon. Canon's new
initiatives are only topped by it's service team, who represents
the gold standard in our business."
Game Creek's mission is to provide customers with the world's
most innovative people and production technology while being a
leader in global content production. Game Creek started over 27
years ago with two employees and six trucks – now, the company
boasts over 150 employees and 35 mobile unit systems. Game Creek
Video continues to set industry standards, with a presence at
virtually every major televised sports and political event in
America.
Canon's flagship 4K field box zoom
broadcast lens, the UHD-DIGISUPER 122, offers a spectacular focal
range from 8.2 mm at the wide end to 1000 mm at the telephoto end,
for a zoom ratio of 122x. The UHD-DIGISUPER 111 features a 111x
zoom ratio and a focal-length range of 8.3 mm to 925 mm. Both
lenses deliver the ability to record high-resolution and
high-contrast video from the center to peripheral areas of the
imaging field. Additionally, both lenses are the first Canon
4K field box zoom lenses to feature
Canon's proprietary Air Sphere Coating (ASC), resulting in reduced
flaring and ghosting compared to previous lens coatings. ASC
coating enhances the High Dynamic Range (HDR)i of the
lenses, providing more natural and vivid tonality, which is
becoming more in-demand for broadcast productions. New optical
coatings also help to shape the lens spectral response to enhance
Wide Color Gamut (WCG).
For more information about Canon Broadcast Field Box Zoom
Lenses, please visit usa.canon.com/broadcast.
About Canon U.S.A.,
Inc.
Canon U.S.A., Inc.,
is a leading provider of consumer, business-to-business, and
industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately
$33 billion in global revenue, its
parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S.
patents granted in 2019† and is one of Fortune
Magazine's World's Most Admired Companies in 2020.
Canon U.S.A. is dedicated to its
Kyosei philosophy of social and environmental
responsibility. To keep apprised of the latest news from Canon
U.S.A., sign up for the Company's
RSS news feed by visiting www.usa.canon.com/rss and follow us on
Twitter @CanonUSA.
†Based on weekly patent counts issued by United
States Patent and Trademark Office.
i High Dynamic Range refers to
a technique that enhances the contrast between light and dark
values (the dynamic range) of an image.
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SOURCE Canon U.S.A., Inc.