ST. LOUIS, Aug. 6, 2020 /PRNewswire/ -- Build-A-Bear
Workshop announced today that it is canceling its popular annual
in-store "Pay Your Age Day" event, due to challenges stemming from
the coronavirus pandemic. Instead, the brand will be hosting
its first "NO LINE, ON-LINE Bear-Building Sale!" on
August 12, a fun virtual event for
members of the Build-A-Bear Bonus Club rewards program to
enjoy a special version of the Build-A-Bear experience and
unprecedented savings from the comfort of home – no social
distancing or masks required!
"We had originally planned a "Pay Your Age Day" event for 2020
but decided to adjust those plans this year in the wake of the
pandemic. Although our Workshops around the world have new
safety protocols in place and are open for Guests to visit, in the
past, the "Pay Your Age Day" event has been so popular that it
created lines and crowds, which didn't feel right at this time," said President and CEO, Sharon Price John. "Instead, we want our Guests
to enjoy and participate in the "NO LINE, ON-LINE Bear-Building
Sale!" to virtually go through the steps to create a new furry
friend from home and receive exceptional savings on popular
products."
Beginning at 10am CST on
August 12, Guests can get a new furry
friend for as little as $4,
exclusively at www.buildabear.com. Bonus Club members can
purchase up to two furry friends included in the sale and have the
chance to choose an outfit, accessorize and name their furry friend
as well as make a wish on the heart – replicating the beloved
in-store experience! From our cuddly Lil' Cubs to some of our
most popular movie characters, the "NO LINE, ON-LINE Bear Building
Sale!" has something for everyone. It's the perfect
opportunity to send a hug to a loved one or add to your collection
of furry friends.
The now famous "Pay Your Age Day" event was conceived as a
kick-off to the company's highly successful "Count Your Candles"
program which is a part of Build-A-Bear's year-round celebration of
birthdays where Guests 14 and under who visit the Workshop with a
Build-A-Bear Bonus Club member in the month of their birthday can
'Count Their Candles' and pay their age for Build-A-Bear Workshop's
Birthday Treat Bear (valued at $14
USD / £14 GBP / $14 CAD). The
Count Your Candles program continues to be available in stores for
those that have upcoming birthday celebrations.
Pro Tip: Not a Build-A-Bear Bonus Club member yet? Sign up
today to get all the exclusive details for this great
sale.
To learn more about the "NO LINE, ON-LINE Bear-Building Sale!",
visit buildabear.com/PayYourAge. To learn more about the
year-round Count Your Candles birthday experience at Build-A-Bear
Workshop, visit buildabear.com/count-your-candles.
About Build-A-Bear®
Build-A-Bear is a global brand kids love and parents trust that
seeks to add a little more heart to life. Build-A-Bear Workshop has
over 500 stores worldwide where Guests can create customizable
furry friends, including corporately-managed stores in the United States, Canada, China, Denmark, Ireland, Puerto
Rico, and the United
Kingdom, third party retail locations and franchise stores
in Africa, Asia, Australia, Europe, Mexico, the Middle
East and South America.
Build-A-Bear Workshop, Inc. (NYSE: BBW) posted total revenue of
$338.5 million in fiscal 2019. For
more information, visit the Investor Relations section of
buildabear.com.
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SOURCE Build-A-Bear Workshop