Fliteboard Introduces FLITE AIR and FLITE AIR PRO, the most affordable and accessible models appealing to watersports enthusiasts around the world
February 14 2024 - 7:00AM
Fliteboard, a brand of Brunswick Corporation (NYSE: BC), and a
leader in the eFoil industry, today announced the introduction of
Flite AIR and Flite AIR PRO, the most attainable models in the
brand’s portfolio and a significant milestone for Flite as it
continues to appeal to a broader consumer at different price
points. Since 2017, Flite has been a leader in water sports through
its innovative approach and industry-leading technology. The new
Flite AIR and Flite AIR PRO, are easy to use, durable, and
lightweight, allowing significantly more people to enjoy
Fliteboarding.
“We are thrilled to announce the launch of Flite
AIR and Flite AIR PRO today at the Miami International Boat Show,
one of the most important shows in the world and a wonderful
opportunity to showcase these transformational products to a global
audience,” said, David Trewern, Fliteboard Founder, CEO and Product
Architect. “Flite AIR is great for using on and off boats, docks,
rocky beaches, or for school and rental applications. Compatible
with most Flite products, the boards can even be used by pros as a
durable and lightweight alternative to our carbon fiber boards.
These new boards bring to life the fun personality of the product
to appeal to a wider audience while staying true to the Flite brand
and our pillars–innovation, design, performance, and
community.”
The Flite AIR range is designed for fun on the
water, offering similar ‘on foil’ performance as premium Fliteboard
models at a much lower price point, thanks to the innovative new
(patent pending) rigid inflatable board. The board, which has been
in development since 2018, combines a solid riding platform with an
inflatable drop stitch construction outer bladder that reduces
production cost and improves durability, all without a significant
weight increase. Both models are easy to transport and learn on yet
are responsive and agile for more confident riders.
Flite AIR is 5’8 long, making it suitable for
everyone, from beginners and intermediates to advanced riders. The
more agile Flite AIR PRO, at only 5’2 long, is similar to the
original carbon, Fliteboard Pro. Both models are available in three
vibrant colors; Yuzu, Pompelmo and Açai, which all reflect iconic
beachside locations. The Flite AIR launch follows a string of
recent launches for Flite including the Marc Newson x Flite premium
carbon range, FliteScooter, and the new FLITELab* AMP range. Flite
AIR leverages Flite innovations including Virtual gears, Unibody
Fuselage, FliteJet and board Bluetooth.
The Flite AIR and AIR PRO are priced at $6,995
USD, compared to the full range starting at $9,695 USD which varies
by model and configuration.
The Flite AIR and AIR PRO will be officially
launched during a media event at the Miami Beach Convention Center
on Wednesday February 14, 2024, at 9:30am EST. All media wishing to
attend the event should RSVP here.
ABOUT FLITEBOARD
Founded by David Trewern, Fliteboard is a
leading pioneer in the eFoiling industry, transforming the way
people experience water sports worldwide. Originating from Byron
Bay, Australia, Fliteboard has been fusing innovative technology
with sustainable practices since its inception, crafting a unique
blend of thrill, tranquility, and minimal environmental impact. The
company's flagship product, the Fliteboard, has propelled it to
global recognition, offering a seamless, motorized surfing
experience over water without the need for waves. Fliteboard's
unwavering commitment to excellence and innovation has continually
set new standards in the eFoiling industry. As a brand, Fliteboard
epitomizes performance, innovation, design and customer community.
Fliteboard has a strong global presence, expanding the joy of
eFoiling to enthusiasts across continents and oceans.
About Brunswick CorporationBrunswick Corporation (NYSE:
BC) is the global leader in marine recreation, delivering
innovation that transforms experiences on the water and
beyond. Our unique, technology-driven solutions are informed
and inspired by deep consumer insights and powered by our belief
that “Next Never Rests™”. Brunswick is dedicated to industry
leadership, to being the best and most trusted partner to our many
customers and to building synergies and ecosystems that enable us
to challenge convention and define the future. Brunswick is home to
more than 60 industry-leading brands. In the category of Marine
Propulsion, these brands include, Mercury Marine, Mercury Racing,
MerCruiser and Flite. Brunswick’s comprehensive collection of
parts, accessories, distribution and technology brands includes
Mercury Parts & Accessories, Land ‘N’ Sea, Lowrance, Simrad,
B&G, Mastervolt, RELiON, Attwood and Whale. Our boat brands are
some of the best known in the world, including Boston Whaler, Lund,
Sea Ray, Bayliner, Harris Pontoons, Princecraft and Quicksilver.
Our service, digital and shared-access businesses include Freedom
Boat Club, Boateka and a range of financing, insurance and extended
warranty businesses. While focused primarily on the marine
industry, Brunswick also successfully leverages its portfolio of
advanced technologies to deliver an exceptional suite of solutions
in mobile and industrial applications. Headquartered in Mettawa,
IL, Brunswick has more than 17,000 employees operating in 25
countries. In 2023, Brunswick was named by Forbes as a World’s Best
Employer and as one of America’s Most Responsible Companies by
Newsweek, both for the fourth consecutive year. The Company was
also named to the 2023 list of Best Companies to Work For by U.S.
News & World Report and one of America’s Most Responsible
Companies by Newsweek. For more information,
visit www.Brunswick.com.
Lee
Gordon —
Vice President – Corporate Communications, Public Relations & Public Affairs
M: (904) 860-8848 | O: (847) 735-4003
Brunswick (NYSE:BC)
Historical Stock Chart
From Apr 2024 to May 2024
Brunswick (NYSE:BC)
Historical Stock Chart
From May 2023 to May 2024