Brunswick Corporation begins 2024 with 15 Major New Product Launches
January 24 2024 - 6:00AM
Entering 2024, Brunswick Corporation (NYSE: BC), continued its
rapid cadence of new product launches, debuting 15 exciting new
products from across its award-winning brands at major global trade
shows in just the first few weeks of the year.
Mercury Marine introduced the most powerful
Avator electric outboard models yet, the 75e and 110e, which made
their global debuts at the 2024 Consumer Electronics Show (CES) and
featured in regional launches at both the Toronto Boat Show and
Boot Dusseldorf. Mercury now has five Avator engine models in its
lineup and showed a concept for a larger and more powerful electric
outboard at CES and Dusseldorf. Additionally, Mercury announced the
new 9.9hp Pro Kicker conventional outboard at the Toronto Show.
Simrad showed the NSX ULTRAWIDE multi-function
display for the first time on a Sea Ray boat at CES. The 16:9
aspect ratio display is available in 12-inch and 15-inch screen
sizes. It was also present on the Navico Group exhibit at the
Dusseldorf show and was featured in several OEM displays, and it
will be at many upcoming major shows, including the Miami Boat Show
in February.
Sea Ray launched its exciting new SDX 270 and
SDX 270 Surf models in early January at the Atlanta Boat Show. The
SDX 270 Surf is the first SDX model to feature the Mercury Marine
MerCruiser Bravo 4S forward-facing drive and innovative surf
control system designed jointly by Mercury Marine and Navico
Group.
Princecraft, the aluminum boat market leader in
Canada, unveiled the Vectra 23 WRL pontoon, the innovative Ventura
230 WRL hybrid fishing boat, and the Avator-powered Brio 17 during
a media event in Toronto while Brunswick’s Harris
pontoon brand launched its most premium model, the all-new Crowne
250, in early January and won an NMMA Innovation Award at the
Minneapolis Boat Show. Lowe Boats also announced
the new and very affordable RS Pontoon series that features six
models ranging from 23 to 27 feet.
“We know consumers continue to appreciate innovative new
products and technology, and Brunswick is entering 2024 by
introducing industry-leading new products at a rapid pace, some of
which have already captured major awards and set new benchmarks in
their respective categories,” said Dave Foulkes, Brunswick
Corporation CEO. “We have no plans to slow down, with a number of
major announcements still to come at the Miami International Boat
Show in February.”
Brunswick is also continuing its record pace of awards, already
capturing an NMMA Innovation Award for the Crowne 250 and the 2023
European Powerboat of the Year award for the Sea Ray SLX 260, among
others. Three of its brands are also celebrating anniversaries in
2024 including Mercury Marine (85), Princecraft (70), and Sea Ray
(65).
Freedom Boat Club has also begun 2024 with
continued expansion, announcing two new Spanish locations in
Bilbao-Getxo and Almería-Almerimar – marking the 14th and 15th
locations in the country.
Brunswick will discuss its many new product launches during the
Company’s 2023 Full Year and Fourth Quarter earnings on February 1
at 10:00am CST.
About Brunswick
Brunswick Corporation (NYSE: BC) is the global leader in marine
recreation, delivering innovation that transforms experiences on
the water and beyond. Our unique, technology-driven solutions
are informed and inspired by deep consumer insights and powered by
our belief that “Next Never Rests™”. Brunswick is dedicated to
industry leadership, to being the best and most trusted partner to
our many customers and to building synergies and ecosystems that
enable us to challenge convention and define the future. Brunswick
is home to more than 60 industry-leading brands. In the category of
Marine Propulsion, these brands include, Mercury Marine, Mercury
Racing, MerCruiser and Flite. Brunswick’s comprehensive collection
of parts, accessories, distribution and technology brands includes
Mercury Parts & Accessories, Land ‘N’ Sea, Lowrance, Simrad,
B&G, Mastervolt, RELiON, Attwood and Whale. Our boat brands are
some of the best known in the world, including Boston Whaler, Lund,
Sea Ray, Bayliner, Harris Pontoons, Princecraft and Quicksilver.
Our service, digital and shared-access businesses include Freedom
Boat Club, Boateka and a range of financing, insurance and extended
warranty businesses. While focused primarily on the marine
industry, Brunswick also successfully leverages its portfolio of
advanced technologies to deliver an exceptional suite of solutions
in mobile and industrial applications. Headquartered in Mettawa,
IL, Brunswick has more than 18,000 employees operating in 25
countries. In 2023, Brunswick was named by Forbes as a World’s Best
Employer and as one of America’s Most Responsible Companies by
Newsweek, both for the fourth consecutive year. The Company was
also named to the 2023 list of Best Companies to Work For by U.S.
News & World Report and one of America’s Most Responsible
Companies by Newsweek. For more information,
visit www.Brunswick.com.
Lee
Gordon —
Vice President – Corporate Communications, Public Relations & Public Affairs
M: (904) 860-8848 | O: (847) 735-4003
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