LAKE SUCCESS, N.Y.,
June 29, 2015 /PRNewswire/
-- More than three-quarters of financial advisors are using
ETFs in their investment strategies. This is the highest number in
history, according to Advisor Intelligence - the industry's most
comprehensive intelligence tool for asset managers to understand
the investment approaches of financial advisors.
Advisor Intelligence reveals industry trends on advisor use of
mutual funds and ETFs. Advisor use of fund products is changing.
According to Broadridge and Cogent Reports data:
- The RIA channel is the strongest user of ETFs, while the
independent broker-dealer channel is the largest user of actively
managed mutual funds
- More advisors are selling ETFs – 76% are doing so, up from 68%
two years ago
- Overall, ETF assets under management are up $167 billion year-to-date as of May 31
- New products like smart beta ETFs are increasingly attractive
to advisors, especially in the retail channels driven by
advisors
- Advisors are increasingly driving mutual fund sales for small
and medium defined contribution plan business
"As the financial services industry becomes more specialized,
and asset fee-based advisors drive the growth of assets under
management, the need for market segmentation and targeted sales is
more important than ever," said Frank
Polefrone, senior vice president of Broadridge's Access Data
product suite. "Through our partnership with Cogent, we've combined
product information with ongoing market research to not only
identify the products that advisors are likely to buy, but also the
best way to engage with the advisor to close sales."
Advisor Intelligence, a unique tool created by Broadridge
Financial Solutions, Inc. (NYSE:BR) and Cogent Research, a division
of Market Strategies International, links three critical types of
information not commonly available through a single source: product
data, firm profiles, and attitudinal preferences - giving asset
managers the ability to pinpoint their marketing and sales
activities to support advisors.
Advisor Intelligence transforms raw data and adds behavior
insights to create a breakthrough capability for asset managers to
understand what trades are occurring, where and how their products
are being sold, and the communication preferences of advisors who
are selling them. The new application combines Broadridge fund and
ETF data with Cogent's advisor segmentation data to generate
powerful profiles of more than 250,000 advisors nationwide.
"Until now, approaches to advisor segmentation have tended to be
quite broad in nature," said John
Meunier, managing director, Cogent Reports. "This
partnership combines trading information in our behavior models to
improve the predictability of key segments, to more efficiently
build the bridge between asset managers and advisors."
About Broadridge
Broadridge Financial Solutions, Inc.
(NYSE: BR) is the leading provider of investor communications and
technology-driven solutions for broker-dealers, banks, mutual funds
and corporate issuers globally. Broadridge's investor
communications, securities processing and business process
outsourcing solutions help clients reduce their capital investments
in operations infrastructure, allowing them to increase their focus
on core business activities. With over 50 years of
experience, Broadridge's infrastructure underpins proxy voting
services for over 90% of public companies and mutual funds in
North America, and processes more
than $5 trillion in fixed income and
equity trades per day. Broadridge employs approximately 6,700
full-time associates in 14 countries.
For more information about Broadridge, please visit
www.broadridge.com.
About Cogent Reports
Cogent Reports is the syndicated
division of Market Strategies International, a market research
consultancy, founded in 1989, with deep expertise in
consumer/retail, energy, financial services, healthcare, technology
and telecommunications. Cogent Reports, has been a leading provider
of syndicated research for the asset management industry since
2007.
For more information about Cogent Reports and Market Strategies
International, please visit marketstrategies.com.
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Media
Contacts:
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For
Broadridge
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Linda
Namias
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Danielle
Pieri
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Broadridge Financial
Solutions
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Brainerd
Communicators, Inc.
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+1
631-254-7711
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+1
212-986-6667
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linda.namias@broadridge.com
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pieri@braincomm.com
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SOURCE Broadridge Financial Solutions, Inc.