– Bell Media signs Kinesso as first client to
utilize its new Connected TV audience solution –
– Advertisers can now target all Canadian Connected TV audiences by
household demographics and interests –
Key Tags: @BellMediaPR, @TheLede_CA
To tweet this release: https://thelede.ca/jH8h2G
TORONTO, May 8, 2023
/CNW/ - Bell Media announced today that Kinesso, the marketing
engine of global marketing provider Interpublic Group (IPG), is the
first client to harness the power of Bell Media's Connected TV
audience solution to further target Canadians. Available
exclusively through Bell DSP, Bell Media offers Canada's most advanced Connected TV audience
solution, which leverages Bell's proprietary audience segments.
"As a technology-enabler with seamless data-driven solutions for
leading global brands, we are thrilled to be partnering with
Kinesso," said Perry MacDonald, VP,
Advertising Sales, Partnerships at Bell Media. "At Bell Media, we
are committed to equipping Canadian advertisers with the latest
technologies and insights to meet their business needs. While
Connected TV is a fast growing platform in Canada, the ability to target this increasing
audience remains limited. With this launch, Bell DSP adds another
layer of sophistication to our suite of marketing solutions, while
putting the needs of our clients first."
"We are excited to partner with Bell Media and utilize their
Connected TV data for better overall audience targeting across the
Bell ecosystem," said Christy
MacLeod, EVP, Data and Tech at IPG Kinesso Canada. "Bell
DSP's precise targeting capabilities, combined with Bell's
exclusive audience data, offer us another powerful data set to
drive results and engagement among our Canadian target
audiences."
Connected TV viewership has tripled over the last two years,
according to Media Technology Monitor, resulting in one of the
fastest growing advertising markets in Canada. As viewing options in Connected TV
grow, advertisers face the challenges of a highly fragmented
industry built on a complex ecosystem of devices and platforms. In
response, Bell Media has created a unified audience solution,
making it easier for advertisers to target audiences. This
Connected TV audience solution provides brands and advertisers the
unique ability to target all Canadian Connected TV audiences with a
variety of characteristics, such a geography, online behaviours,
financial indicators, and media consumption with the easy to use
self-serve capabilities of Bell DSP.
In addition to the premium Connected TV audiences accessed
directly in Bell DSP, advertisers can use Bell Audience Manager to
create and target custom Connected TV viewers. With this,
advertisers can further maximize the return of their digital spend
by layering precise targeting across all Connected TV inventory,
including deals available on the Bell DSP's premium video
catalogue.
With this latest offering, Bell Media continues to lead the way
in delivering innovative solutions that drive results for Canadian
advertisers. Bell DSP is powered by Bell's best-in-class, privacy
compliant audience data.
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@BellMediaPR
@TheLede_CA
LinkedIn:
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About Bell Media
Bell Media is Canada's leading
content creation company with premier assets in television, radio,
digital and out-of-home media, including 35 television stations
that are part of the CTV and Noovo networks; 27 specialty channels,
including sports leaders TSN and RDS; bilingual TV and streaming
service Crave; the iHeartRadio Canada brand encompassing 215 music
channels, including 109 radio stations in 58 Canadian markets; and
the Astral out-of-home advertising network. Bell Media is also a
partner in Montréal's Grande Studios, Just for Laughs and Dome
Productions, one of North
America's leading production facilities providers. Bell
Media is part of BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company. Learn
more at BellMedia.ca.
For more information, please
contact:
Kaitlynn
Jong, Bell Media,
kaitlynn.jong@bellmedia.ca
Maeve Lisle, Bell
Media, maeve.lisle@bellmedia.ca
SOURCE Bell Media