TORONTO, September 20, 2017 /PRNewswire/ --
- THE LAUNCH is currently in
production in Toronto with
audience tickets to attend tapings of the series still available
-
To tweet this release: http://bmpr.ca/2xkUoZ3
CTV announced today that international musical star and reigning
"Queen of Country Pop" Shania Twain is confirmed as the
latest mentor on the inaugural season of CTV's new original music
series and international TV format THE LAUNCH. The
top-selling female country artist of all time and five-time
Grammy® Award-winning artist joins forces with
previously announced recording superstars Fergie,
OneRepublic's Ryan Tedder,
along with world-renowned music mogul Scott Borchetta as musical mentors shaping
the creation of new releases by undiscovered artists.
"Shania is one of the world's most sensational artists - a
brilliant songwriter, a powerful vocalist, and a show-stopping live
performer who has commanded audiences at sold-out concert arenas
around the planet," said Randy
Lennox, President, Bell
Media. "We are honoured to welcome this stellar,
category-defying, homegrown talent on board THE LAUNCH."
Recognized as the top-selling country artist of all-time,
five-time Grammy® Award-winner, Canadian-born, and
internationally acclaimed musical artist Shania Twain has sold 90
million albums worldwide. The undisputed "Queen of Country Pop",
Twain is the powerhouse voice behind a string of hits including
"You're Still The One", "From This Moment On", and "Man! I Feel
Like A Woman!" to name only a few. A Canadian-born artist and
author of the best-selling memoir From This Moment, Twain
has achieved an unprecedented three Diamond-certified albums;
headlined a show-stopping, two-year Las
Vegas residency in 2012; and was recognized as the 2016
Billboard Women in Music Icon Award-winner. Shania
NOW, Twain's fifth full-length album led by the declaratory
first single "Life's About to Get Good", is slated for release on
September 29.
Reinventing the music television series genre, THE LAUNCH
debuts a new and unique format, documenting an authentic,
behind-the-scenes look at what it takes to break a new artist and
bring a song to life. In each hour-long episode, a group of
unsigned emerging artists are mentored in the creation of a new
original song by a panel of internationally renowned hit makers and
mentors - from discovery to stardom in just two days. THE
LAUNCH takes viewers on a fresh journey every week, unveiling
new talent and new songs in each episode.
CTV is giving viewers in the Greater
Toronto Area an opportunity to experience the excitement
first-hand by attending a taping of THE LAUNCH. The studio
is located just east of downtown Toronto, and is accessible by TTC with free
parking available within a five-minute walk from the studio.
Participants interested in attending a taping can visit
CTV.ca/TheLaunch for ticket information or RSVP by emailing
LaunchAudience@InsightTV.com with subject line "THE LAUNCH
Tickets". Note: include the number of guests, along with full names
of everyone attending. All audience members must be at least 11
years of age and those under the age of 16-years-old must be
accompanied by an adult.
Following in the successful footsteps of CANADIAN IDOL, THE
IHEARTRADIO MMVAs, THE JUNO AWARDS, the MuchMusic and Coca-Cola
Covers competition, and most recently, the launch of
iHeartRadio Canada, THE
LAUNCH was put into development in January 2016. The series was co-developed by and
is produced in association with Scott
Borchetta of Big Machine Label Group, Paul Franklin of Eureka, and Bell Media, in partnership with
John Brunton and Lindsay Cox of Insight Productions. The format
is currently being readied for an upcoming international
roll-out.
THE LAUNCH is executive produced by Scott Borchetta, Randy
Lennox and John Brunton;
Lindsay Cox and Paul Franklin are Showrunners and Executive
Producers; Executive producers for Bell Media are Robin Johnston and Corrie Coe, who is also Senior Vice-President,
Original Programming, Bell Media. Pat
DiVittorio is Vice-President, CTV and Specialty Programming,
Mike Cosentino is President, Content
and Programming, Bell Media. Randy
Lennox is President, Bell
Media.
SOCIAL MEDIA LINKS
Twitter
@ShaniaTwain
@BellMediaPR
@CTV_PR
@CTV_Television
@TheLaunchTV
@scottborchetta
@bigmachine
@insightprod
@Fergie
@RyanTedder
Facebook
https://www.facebook.com/ShaniaTwain/
http://www.facebook.com/CTV
http://www.facebook.com/TheLaunchTV
@fergie
Instagram
@shaniatwain
@CTV_PR
@CTV_Television
@TheLaunchTV
@fergie
Vevo
https://www.youtube.com/user/ShaniaTwainVEVO
About Big Machine Label Group
Led by Founder, President and CEO Scott
Borchetta, the Big Machine Label Group encompasses Big
Machine Records, The Valory Music Co., BMLG Records, Nash Icon
Records and publishing company Big Machine Music as well as its own
digital radio station, Big Machine Radio. BMLG artists include
superstars Taylor Swift, Rascal
Flatts, Reba McEntire, Florida Georgia Line, Thomas Rhett, Brantley
Gilbert, Hank Williams Jr.,
Ronnie Dunn, Cheap Trick and
Jennifer Nettles; chart-topping acts
Justin Moore, Eli Young Band, A Thousand Horses, Brett Young, Aaron
Lewis, THE VOICE winners Cassadee Pope and Danielle Bradbery, AMERICAN IDOL Season 15
winner Trent Harmon; up-and-comers
The Cadillac Three, Drake White,
Tucker Beathard, Tara Thompson, Midland, Carly Pearce and Delta
Rae. BMLG also helms soundtracks for the hit TV show
NASHVILLE. BMLG artists have
received multiple GRAMMY, CMA, ACM, AMA, CMT, Teen Choice, MTV,
Billboard, People's Choice, and Brit Awards. Big Machine is the
first-ever American label to align with terrestrial radio for
performance royalty rights for its artists and is an industry
leader in fighting for artist, songwriter, publisher and record
company rights. Visit BigMachineLabelGroup.com for more
information.
About Eureka
Eureka is a next-generation
production company combining the expertise, credibility and key
relationships traditionally found within large multi-national
production companies with the energy and nimbleness of a startup.
Launched in January 2016,
Eureka has offices in Los Angeles and Sydney and produces both unscripted and
scripted programs. Within less than a year of opening Eureka has over sixty hours of programming
commissioned in 2017 with more series to be announced soon.
About Insight Production Company, Ltd.
Insight Productions, known for its award-winning ratings
juggernauts, is Canada's most
established content producer. Headed by CEO John Brunton & COO Barbara Bowlby, Insight is an industry leader in
the development, financing, and production of hit programming, both
scripted and unscripted. The Tragically Hip: A National
Celebration; The JUNO Awards; Canada's Walk of Fame; Big Brother
Canada; How To Change The World; and The Amazing Race
Canada - the most watched Canadian series on record - were
collectively nominated for 29 Canadian Screen Awards in 2017 taking
home 14 statues. Year after year, The Amazing Race Canada
wins the Golden Screen, the CSA for the highest-rated reality
program in Canada. Other
productions include: Canadian Idol; Battle of the
Blades; Never Ever Do This At Home; Intervention;
Top Chef Canada; Ready Or Not; Falcon Beach; and A Christmas Fury.
Recently, Insight produced The Tragically Hip: A National
Celebration, a live concert special watched by one in three
Canadians. Insight Productions was founded in 1979 and has since
created thousands of hours of ground-breaking and multiplatform
content for the global market in every genre. In 2015, Insight
received the Academy of Canadian Cinema and Television's inaugural
Icon Award in recognition of its 35th anniversary. For more
information visit http://www.insighttv.com.
About Bell Media Original Programming
Bell Media has commissioned some of Canada's most-watched and most-acclaimed
original programming, working with the best Canadian independent
producers in the country. Hit series commissioned by CTV include
ratings success stories SAVING HOPE, the record-breaking THE
AMAZING RACE CANADA, MASTERCHEF
CANADA, hit drama CARDINAL, and
upcoming original series THE DISAPPEARANCE, THE INDIAN DETECTIVE,
and THE DETAIL. Among the original series on Bell Media specialty
and streaming platforms are Space's internationally acclaimed
ORPHAN BLACK as well as KILLJOYS, WYNONNA
EARP, and DARK MATTER; Bravo's award-winning and
most-watched original drama 19-2; CraveTV hit comedy LETTERKENNY;
Discovery's first-ever drama FRONTIER; Comedy's satirical news
series THE BEAVERTON, CORNER GAS
ANIMATED; and multiple series and specials for food and lifestyle
channel Gusto, including ONE WORLD
KITCHEN and A IS FOR APPLE. Discovery is also home to Bell
Media's hit factual franchise HIGHWAY THRU HELL, COLD WATER
COWBOYS, and CANADA'S WORST
DRIVER, among others. Bell Media is one of the first media
companies in North America to
commit to producing all new original scripted series in 4K.
About CTV
CTV is Canada's #1 private
broadcaster. Featuring a wide range of quality news, sports,
information, and entertainment programming, CTV has been
Canada's most-watched television
network for the past 16 years in a row. CTV is a division of Bell
Media, Canada's premier multimedia
company with leading assets in television, radio, digital, and
Out-of-Home. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE),
Canada's largest communications
company. More information about CTV can be found on the network's
website at CTV.ca.
Natalie Cole
THE LAUNCH
Unit Publicist
nataliecole.njc@gmail.com
416-580-7741
Matthew Almeida
CTV
matthew.almeida@bellmedia.ca
416-384-2629