LOS ANGELES and MONTREAL, Feb. 10,
2014 /PRNewswire/ -- Saban Brands today
announced a new partnership with Cirque du Soleil Media that has
the companies developing an original kids property inspired by the
Cirque du Soleil brand. The deal includes a new television series,
web content, interactive content, and merchandise. As one of the
premiere entertainment brands in the world, Cirque du Soleil is
recognized for its incredible, high-quality, artistic entertainment
and has a history of joining forces with collaborators to create
one-of-a-kind productions.
"At Saban Brands, we are constantly striving to deliver
high-quality entertainment brands and experiences. It's thrilling
for us to partner with the creative innovators at Cirque du Soleil
Media," said Elie Dekel, President
of Saban Brands. "This new project
promises to be a groundbreaking new kids property with worldwide
appeal and numerous off-screen extensions. We look forward to
sharing additional details in the coming months."
"One of the most important factors of our business philosophy is
to examine the creative challenge it presents," said Jacques Methe, President, Cirque du Soleil
Media. "With Saban Brands' experienced and existing portfolio of
energized brands, bold characters, and fresh content, I am
confident this is the start of an amazing partnership between two
companies with similar artistic values."
Creative Artists Agency (CAA) brokered the deal with
Saban Brands on behalf of its client
Cirque du Soleil Media.
About Saban Brands
Formed in 2010 as an affiliate of Saban Capital Group, Saban Brands (SB) was established to acquire and
develop a world-class portfolio of properties and capitalize on the
company's experience, track record and capabilities in growing and
monetizing consumer brands through content, media and
marketing. SB applies a global omni-channel management
approach to enhancing and extending its brands in markets worldwide
and to consumers of all ages. The company provides
full-service management, marketing, promotion and strategic
business development for its intellectual properties including
comprehensive strategies unique to each brand, trademark and
copyright management and enforcement, creative design, retail
development, direct-to-consumer initiatives and specialized
property extensions. SB is led by a superior management team
with decades of experience in media, content creation, branding,
licensing, marketing, digital and finance. SB's portfolio of
properties currently includes Power Rangers, Paul Frank, Digimon
Fusion, Julius Jr., Popples, Vortexx, Zui.com and The Playforge.
For more information, visit www.sabanbrands.com.
About Cirque du Soleil Media
Cirque du Soleil Media is
a long-term joint venture between Cirque du Soleil and Bell Media
with a mission to develop new and original media content
specifically for television, film, digital, and gaming platforms.
Headquartered in Montreal, the
company develops entertainment projects for sale and licensing
around the world, leveraging Cirque du Soleil's creative resources
and infrastructure with Bell Media's production experience, media
platforms, and diverse distribution capabilities.
About Bell Media
With passion and an unrelenting
commitment to excellence, Bell Media creates content and builds
brands that entertain, inform, engage, and inspire audiences
through the platforms of their choice. Bell Media is Canada's premier multimedia company with
leading assets in television, radio, out-of-home advertising, and
digital media. Bell Media owns 30 local television stations led by
CTV, Canada's #1 television
network; 35 specialty channels, including TSN and RDS, Canada's most-watched specialty channels in
English and French; four pay TV services, including The Movie
Network and Super Ecran; and is managing shareholder of premium
pay-per-view service Viewers Choice Canada. Bell Media is also
Canada's largest radio
broadcaster, with 107 licensed radio stations in 55 markets across
Canada. Bell Media owns Astral
Out-of-Home, one of Canada's most
dynamic and innovative out-of-home advertising companies with a
network of more than 9,500 advertising faces in Quebec, Ontario and British
Columbia. Bell Media also operates more than 200 websites,
delivers TV Everywhere with its innovative GO video streaming
services, including CTV GO, TMN GO, and Bravo GO, and owns Dome
Productions Inc., a multi-platform production company. Bell Media
is part of BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company. For
more on Bell Media, please visit www.bellmedia.ca.
SOURCE Saban Brands