By Ben Dummett 
 

TORONTO--Canadian mobile phone startup Wind Mobile said Monday it pulled out of the upcoming government auction for next-generation wireless spectrum, representing another blow for the country's effort to drive down consumer pricing for mobile services.

Currently, Canada's big three wireless phone companies--BCE Inc. (BCE), Rogers Communications Inc. (RCI) and Telus Corp. (TU)--dominate the market, with about 95% share collectively. The Canadian government was hoping its planned auction, starting Tuesday, to sell blocks of its coveted 700 megahertz band wireless spectrum would attract bidders from new entrants and foreign telecommunications companies to generate more competition.

The government was counting on Wind, as one of Canada's largest new startups, to be among those bidders. But Wind was forced to pull out of the auction because its major shareholder, VimpelCom Ltd. (VIP), a big Russian telecommunications firm, decided against funding Wind's participation in the auction, Anthony Lacavera, Wind's chief executive, said in an email.

"Wind needs more wireless spectrum so it is very unfortunate Wind is unable to participate in the 700 Mhz auction," Mr. Lacavera said.

Wind's decision comes after Toronto-based private-equity firm Birch Hill Equity Partners Management Inc. in October pulled out of the planned auction. Meanwhile, no big foreign carriers are participating in the auction to challenge the Canadian companies.

A Canadian government representative couldn't be reached for comment.

Wind's decision also likely signals total auction proceeds for the government will be even less than some already dour predictions from analysts.

Before Wind's announcement, Canaccord Genuity forecast the auction would raise about 2.5 billion Canadian dollars for the government ($2.29 billion), down from the C$4.25 billion the government collected from the last spectrum auction in 2008.

The 700 Mhz wireless standard facilitates the carriage of signals over longer distances and makes it easier for signals to penetrate walls and structures. It also allows carriers to offer subscribers more bandwidth hogging movie and music streaming services.

Write to Ben Dummett at ben.dummett@wsj.com

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