HOUSTON, April 2, 2020 /PRNewswire/ -- BBVA USA today launched a new brand campaign
focused on encouraging customers to stay home and stay safe by
conducting their banking transactions using the bank's phone and
digital channels.
The campaign, which is underscored in social media channels by
using the hashtag #IStayAtHome, is the local iteration of the
bank's global campaign. Over the last several weeks as the global
pandemic has unfolded, the bank has been focused on ramping up
operations so that customers are able to conduct needed
transactions in a safe and secure way and in their own homes.
"BBVA's first priority during the global COVID-19 pandemic has
been the health and safety of our employees, clients and
communities, followed immediately by focusing on how we can
maintain operational continuity so that our clients' financial
needs are fully supported," BBVA USA Head of Business Development Jose Luis
Elechiguerra said. "Every move we've made has been with these
priorities in mind, and this new campaign serves to underscore both
of them."
BBVA has been paying close attention to the recommendations of
the Centers for Disease Control (CDC), which indicate the safest
form of action for the general public is to stay home to avoid
transmission or exposure, even as the bank is labeled an essential
business, or one that the public relies on to conduct day-to-day
life.
In keeping with its priorities to keep employees, clients and
communities safe, but avoid business interruption, the bank has
taken a series of measures, including encouraging its clients to
make frequent use of its digital channels, especially its
award-winning mobile app.
The bank also announced nearly two weeks ago that it would move
to drive-thru service in most of its locations, while some
branches without drive-thrus or in close proximity to branches with
active drive-thrus would be closed. Five percent of branches are
operating with limited lobby hours three days a week. These are
branches without a drive-thru and are located more than 10 miles
from the next closest BBVA location. All branches are closed on
Saturdays until further notice.
Elechiguerra said, "The move to operating via drive-thrus for
most of our branches enabled us to keep more than 90 percent of our
branches open and providing services, while also taking the
necessary precautions to keep our employees and clients safe and
healthy."
In keeping with its focus on helping customers with their
financial needs, the bank has also provided assistance to customers
negatively impacted by the COVID-19 pandemic, including special
loan products, refunds and fee waivers, and deferred and extension
payments on certain products and services.
Information on all the measures BBVA USA has been taking to help clients stay home
and avoid transmission or exposure can be found at the bank's
special COVID-19 landing page.
"It's really quite simple," said BBVA USA Chief Marketing Officer Enrique Cornish. "The message we want to send to
our customers with this new campaign - and all the moves we've made
- is that we are here to help, we are with you, and we are
available for your banking needs, but let us use our robust digital
offerings to help so we can do our best to keep you safe and
healthy as we do our part to resolve this situation together."
The bank's new brand campaign will appear in broadcast, radio
and social media. To see the campaign's :30 spot, click here.
Additional news updates can be found via Twitter and
Instagram.
For more financial information about BBVA in the U.S., visit
bbvausa.investorroom.com.
For more BBVA news visit, www.bbva.com and the U.S.
Newsroom.
About BBVA
BBVA Group
BBVA (NYSE: BBVA) is a customer-centric
global financial services group founded in 1857. The Group has a
strong leadership position in the Spanish market, is the largest
financial institution in Mexico,
it has leading franchises in South
America and the Sunbelt Region of the United States. It is also the leading
shareholder in Turkey's Garanti
BBVA. Its purpose is to bring the age of opportunities to everyone,
based on our customers' real needs: provide the best solutions,
helping them make the best financial decisions, through an easy and
convenient experience. The institution rests in solid values:
Customer comes first, we think big and we are one team. Its
responsible banking model aspires to achieve a more inclusive and
sustainable society.
BBVA USA
In the U.S.,
BBVA is a Sunbelt-based financial institution that operates 641
branches, including 330 in Texas,
89 in Alabama, 63 in Arizona, 61 in California, 44 in Florida, 37 in Colorado and 17 in New Mexico. The bank ranks among the top 25
largest U.S. commercial banks based on deposit market share and
ranks among the largest banks in Alabama (2nd), Texas (4th) and Arizona (6th). In the U.S., BBVA has been
recognized as one of the leading small business lenders by the
Small Business Administration (SBA) and ranked 8th nationally in
terms of dollar volume of SBA loans originated in fiscal year
2018.
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SOURCE BBVA USA