JERSEY CITY, N.J., Aug. 13 /PRNewswire-FirstCall/ -- Pershing LLC, a unit of The Bank of New York Mellon, has launched Talent Connect(SM), a new program designed to offer broker-dealer customers and their investment professionals innovative solutions and best practices for attracting and retaining top talent. Talent Connect is a component of Ideas Without Limits(SM), a comprehensive practice management program for broker-dealers and their investment professionals. Talent Connect provides valuable research, insights into trends shaping the recruiting market, workshops led by industry-leading consultants and a wide range of tools for attracting top talent, such as podcasts, white papers and marketing support. It is being launched in connection with a new independent study commissioned by Pershing and independently executed by Moss Adams LLP entitled The Race for Top Talent. The study will seek to uncover motivations behind investment professionals' loyalty and will provide home office executives and recruitment managers with best practices for attracting and retaining investment professionals and expanding their advisor network. Findings from the report will be released in the third quarter of 2007. Larry Gekiere, a Pershing client and divisional director of advisor recruitment at Lincoln Financial Advisors/Sagemark Consulting, said, "At Lincoln Financial Network, we are always looking for ways to expand our recruitment footprint. Pershing's marketing consultants have played an integral role in helping us develop our strategy to enter the institutional market and position Lincoln Financial Advisors' go-to-market strategy. We believe this level of interaction and Pershing's breadth of experience across all markets will be instrumental in helping Lincoln Financial Network expand our recruitment program." James T. Crowley, managing director at Pershing, said, "Broker-dealers and their investment professionals are continually looking for ways by which they can differentiate themselves and enhance their competitive positioning. Our comprehensive suite of practice management solutions will help provide broker- dealers and their investment professionals with the tools and support they need to grow their businesses." Ideas Without Limits provides Pershing's broker-dealer customers and their investment professionals with a broad array of business and practice management solutions to help them maximize the growth and profitability of their businesses. It offers a wide range of solutions ranging from marketing and business consulting, to exclusive roundtables, events and educational tools. Through the program, Pershing distributes valuable information to help customers analyze their business challenges, interpret implications and develop customized solutions leveraging experts from both Pershing and industry-leading consulting firms. Pershing's affiliate, Pershing Advisor Solutions LLC, recently launched the Ideas Without Limits program for independent registered investment advisors. To learn more about Ideas Without Limits or Talent Connect, please e-mail Pershing LLC at . Pershing LLC is a leading global provider of financial business solutions to more than 1,150 institutional and retail financial organizations and independent registered investment advisors who collectively represent over five million active investors. Financial organizations, investment professionals and independent registered investment advisors depend on Pershing's depth of experience and consultative approach to provide them with forward-thinking solutions that help them to grow their businesses. Located in 19 offices worldwide, Pershing is committed to service excellence and to providing dependable operational support, robust trading services, flexible technology, an expansive array of investment solutions and practice management support. Pershing (member NASD/NYSE/SIPC) is a member of every major U.S. securities exchange and its international affiliates are members of the Deutsche Borse, the Irish Stock Exchange and the London Stock Exchange. Pershing LLC is a subsidiary of The Bank of New York Mellon Corporation. Additional information is available at http://www.pershing.com/. Pershing Advisor Solutions LLC (member NASD/SIPC) is an affiliate of Pershing LLC and a leading provider of financial business solutions to independent, fee-based registered investment advisors and dually-registered advisors working in conjunction with many of Pershing LLC's introducing broker-dealer customers. Through an innovative custody platform, Pershing Advisor Solutions delivers superior expertise and scalable and customizable solutions to help its customers manage and grow their fee-based businesses. Additional information is available at http://www.pershingadvisorsolutions.com/. The Bank of New York Mellon Corporation is a global financial services company focused on helping clients manage and move their financial assets, operating in 37 countries and serving more than 100 markets. The company is a leading provider of financial services for institutions, corporations and high-net-worth individuals, providing superior asset management and wealth management, asset servicing, issuer services and treasury services through a worldwide client-focused team. It has more than $20 trillion in assets under custody and administration and more than $1 trillion in assets under management. Additional information is available at http://www.bnymellon.com/. DATASOURCE: The Bank of New York Mellon Corporation CONTACT: Barbara Gallo, +1-201-413-2930, , for The Bank of New York Mellon Corporation Web site: http://www.bnymellon.com/ http://www.pershing.com/ http://www.pershingadvisorsolutions.com/

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