New Products, New Packaging - New Tastykake
March 02 2004 - 10:23AM
PR Newswire (US)
New Products, New Packaging - New Tastykake Tasty Baking Company
Announces a Fresh New Look, Delicious New Products, and Another
Significant Product Improvement PHILADELPHIA, March 2
/PRNewswire-FirstCall/ -- Now, everyone who loves Tastykakes for
what's inside the package is in for a treat on the outside as well.
Starting this month, the packages of all of your favorite
Tastykakes will have a dramatic new look. The new packaging was
designed to showcase Tastykake's delicious products with
eye-catching photography that increases appetite appeal. (Photo:
http://www.newscom.com/cgi-bin/prnh/20040302/PHTU009 ) "For all of
us here, this is a significant milestone as we continue to
transform our company," said Charles P. Pizzi, president and chief
executive officer of Tasty Baking Company. "Today, we are
announcing one of the most comprehensive package redesigns in the
company's 90-year history. We've done extensive testing of our new
packaging with consumers, and they loved this new design. The new
package gives the brand a fresh, modern look," he said. In
conjunction with the new package design, the company is also
introducing two new Kandy Kakes varieties and 50 percent more cream
filling in its Cupcakes. Raspberry Kandy Kakes are a blend of rich
dark chocolate and raspberry filling, and Boston Kreme Kandy Kakes
are a combination of delicious, creamy filling and milk chocolate.
The new varieties add excitement to the popular Kandy Kake product
line, appealing to consumers who wantnew and unique flavors of
their favorite Tastykake products. In addition to the new Kandy
Kakes varieties, Tastykake has added 50 percent more cream filling
to its cream-filled Cupcakes. According to Vincent A. Melchiorre,
senior vice president and chief marketing officer of Tasty Baking
Company, "The cream filling was increased to give consumers more of
what they love about Tastykake's Cupcakes." All three varieties,
Buttercream Iced Cream-Filled Chocolate Cupcakes, Chocolate Iced
Cream-Filled Chocolate Cupcakes, and Cream-Filled Koffee Kake
Cupcakes, have been improved. "These initiatives mark the beginning
of our product innovation efforts for this year," Melchiorre added.
"Our new marketing team has developed an extensive product plan
thatincludes more new flavors, additional product improvements, and
innovative new product lines, that will be launched throughout
2004." DePersico Creative Group of Havertown, PA, developed the new
package design for the company. Tasty Baking Company, (NYSE:TBC),
founded in 1914 and headquartered in Philadelphia, Pennsylvania, is
one of the country's leading bakers of snack cakes, pies, cookies,
and donuts with manufacturing facilities in Philadelphia and
Oxford, Pennsylvania. Tasty Baking Company offers more than 100
products under the Tastykake brand name. For more information on
Tasty Baking Company, visit http://www.tastykake.com/. In addition,
consumers can send Tastykake products throughout the United States
from the company website or by calling 1-800-33-TASTY.
http://www.newscom.com/cgi-bin/prnh/20040302/PHTU009
http://photoarchive.ap.org/ DATASOURCE: Tasty Baking Company
CONTACT: Dava Guerin, Guerin Public Relations, Inc.,
+1-215-914-2040 or +1-215-262-0740, , for Tasty BakingCompany; or
Robin Caterson, Tasty Baking Company, +1-215-221-8728 or
+1-215-219-0877 wireless, Web site: http://www.tastykake.com/
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