LOS ANGELES, March 26, 2021 /PRNewswire/ -- In support of
#StopAsianHate – A Day of Action, a national day of mourning
and remembrance of the lives lost and impacted by racism and
hatred, AT&T and WarnerMedia are committing $7 million in contributions to help the fight for
social justice. This includes a multi-platform campaign to raise
awareness around the escalating violence towards the AAPI community
and to give the public an opportunity to show their support and
stand in solidarity. This campaign continues the company's ongoing
commitment in response to racial and social injustice.
The campaign, which includes four public service announcements
(PSAs) focused on our ongoing commitment to empowering the AAPI
community and aim to educate, inform and inspire others to
take action. They include talent and executives from WarnerMedia
and AT&T such as: Amara
Walker (correspondent, CNN), Anne Chow (CEO, AT&T Business),
Jon M. Chu (director, IN THE
HEIGHTS, CRAZY RICH ASIANS), Jim
Lee (Chief Creative Officer and Publisher, DC),
Lisa Ling (correspondent,
CNN), Ludi Lin (MORTAL
KOMBAT), Olivia Cheng
(WARRIOR), Olivia Liang
(KUNG FU), and Tzi Ma (KUNG
FU). Additionally, Jamie
Chung (LOVECRAFT COUNTRY) is taking over HBO Max's
social channels, where she will share her experiences as a member
of the AAPI community, talk about how her heritage influences her
work, and share information on resources and how to take
action.
At the end of each PSA, viewers will be given the opportunity to
make a $10 donation: text "AAPI" to
20222 to support Asian American Chamber of Commerce, to
assist Asian American businesses suffering from the COVID-19
pandemic; and text "AAJC" to 20222 to support Asian Americans
Advancing Justice | AAJC, an organization advocating for the
civil and human rights of Asian Americans. The PSAs will be
shared throughout the day and, for several months thereafter, via
the company's cable, digital, streaming and social platforms such
as Turner (TBS, TNT, truTV), HBO, CNN, Xandr, Rooster Teeth,
Crunchyroll, and AT&T TV / DirecTV, as well as WarnerMedia's
Instagram, Twitter, Facebook, LinkedIn, and YouTube channels.
These additions follow ongoing commitments we have previously
made to Asian Americans Advancing Justice | AAJC,
Asian American Legal Defense and Education Fund,
Center for Asian American Media, and the
Atlanta affiliate of Asian
Americans Advancing Justice's victims' fund. Employee
contributions to these organizations supporting the AAPI community
nationwide, and in some cases other valid charities, will also have
their donation matched by WarnerMedia and AT&T up to
$1K per eligible employee.
Internationally, AT&T and WarnerMedia are donating to
Southeast and East Asian Centre (SEEAC) in the U.K.,
European Network Against Racism, and Australians Against
Racism.
"Hate and discrimination have no place in our society. I am
saddened by the recent incidents and my heart goes out to the AAPI
community," said Corey Anthony,
Senior Vice President – Chief Diversity and Development
Officer. "AT&T has a responsibility to address equality
issues that impact our employees and the communities we serve. We
will continue to work on meeting the needs of those affected."
"As a company, WarnerMedia unequivocally stands with the AAPI
community and all marginalized communities. We acknowledge that
racism and sexism often provide the foundation for hatred,
inequality and violence—and these are systemic issues we must all
fight," said Christy Haubegger,
WarnerMedia's EVP Communications and Chief Inclusion Officer.
"We are creators and thinkers, and we understand our responsibility
to help foster greater understanding and awareness, in both the
content we create, and through our words and actions."
For more information on ways to support, visit the AT&T AAPI
Stand for Equality website att.com/StopAsianHate.
About WarnerMedia
WarnerMedia is a leading media and
entertainment company that creates and distributes premium and
popular content from a diverse array of talented storytellers and
journalists to global audiences through its consumer brands
including: HBO, HBO Now, HBO Max, Warner Bros., TNT, TBS, truTV,
CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim,
Turner Classic Movies and others.
About AT&T Communications
We help family, friends
and neighbors connect in meaningful ways every day. From the first
phone call 140+ years ago to mobile video streaming, we @ATT
innovate to improve lives. AT&T Communications is part of
AT&T Inc. (NYSE:T). For more information, please visit us
at att.com.
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