Arcos Dorados Signs Neymar Jr. in Brazil
December 11 2017 - 8:01AM
Business Wire
- The superstar will participate in the
McDonald’s 2018 FIFA World Cup Russia™ campaigns
- Neymar Jr.’s exclusive contract with
Arcos Dorados’ Brazilian operation further strengthens McDonald’s
brand market leadership in the country
- Partnership with Neymar Jr. will
reinforce McDonald’s dominant market share in Brazil
Arcos Dorados Holdings Inc. (NYSE:ARCO) (“Arcos Dorados” or the
“Company”), Latin America’s largest restaurant chain and the
world’s largest independent McDonald’s franchisee, announces that
it has signed an exclusive contract with Neymar Jr. to support its
2018 FIFA World Cup Russia™ marketing and brand campaigns beginning
in January 2018.
McDonald’s is an official sponsor of the 2018 FIFA World Cup
Russia™ and Arcos Dorados has signed Brazil’s biggest soccer
superstar to serve as an ambassador in its media and marketing
campaigns related to next year’s sporting event. A self-described
fan of McDonald’s food, Neymar Jr. will feature in several
exclusive activations that will offer the Company’s millions of
guests the unique experiences that only the McDonald’s brand is
able to deliver in Brazil.
“Neymar Jr. and the McDonald’s brand share values related to
leadership, success, feel-good moments, family and creativity. So,
it’s natural that we join forces to celebrate Brazil’s
participation in yet another FIFA World Cup™. We are very excited
to have Neymar Jr. on our team in 2018 as we continue working to
deliver the best guest experience in each of our restaurants,” said
Dan Gertsacov, Chief Marketing and Digital Officer for Arcos
Dorados.
The signing of a global soccer superstar is yet another victory
for the Company’s Brazilian operation, which has consistently
delivered better operating and financial results in recent years
despite a very challenging consumer environment.
During the first nine months of 2017, systemwide sales grew 6.2%
in the Brazil division and 10.4% on a consolidated basis, excluding
Venezuela. Its Brazilian market share is estimated to be between
three to four times larger than its closest competitor based on
systemwide sales. The Company’s Brazil division’s Adjusted EBITDA
margin expanded 180 basis points during the first nine months of
2017 compared with the prior corresponding period. Arcos Dorados
has also announced a capital expenditure plan of around one billion
Brazilian reais from 2017 to 2019 to modernize its existing
restaurants and open new restaurants throughout the country.
“We have an ambitious plan to deploy the Experience of the
Future (EOTF) platform in the majority of our restaurants in Brazil
by the end of 2019. We are very pleased with the initial results of
this roll-out, which are consistent with the mid-single digit sales
lift that McDonald’s has seen in markets where EOTF has been fully
implemented. We delivered strong results across our main markets
during the first nine months of 2017 and are confident that we will
continue capitalizing on our competitive advantages to capture the
full potential of McDonald’s brand in the years to come,” said
Sergio Alonso, Chief Executive Officer of Arcos Dorados.
About Arcos Dorados
Arcos Dorados is the world’s largest independent McDonald’s
franchisee in terms of systemwide sales and number of restaurants,
operating the largest quick service restaurant (“QSR”) chain in
Latin America and the Caribbean. It has the exclusive right to own,
operate and grant franchises of McDonald’s restaurants in 20 Latin
American and Caribbean countries and territories, including
Argentina, Aruba, Brazil, Chile, Colombia, Costa Rica, Curaçao,
Ecuador, French Guiana, Guadeloupe, Martinique, Mexico, Panama,
Peru, Puerto Rico, Trinidad and Tobago, Uruguay, the U.S. Virgin
Islands of St. Croix and St. Thomas, and Venezuela. The Company
operates or franchises over 2,100 McDonald’s-branded restaurants
with over 90,000 employees and is recognized as one of the best
companies to work for in Latin America. Arcos Dorados is traded on
the New York Stock Exchange (NYSE: ARCO). To learn more about the
Company, please visit the Investors section of our website:
www.arcosdorados.com/ir.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20171211005359/en/
Investor RelationsArcos DoradosDaniel Schleiniger, +54 11
4711 2675Vice President of Corporate Communications & Investor
Relationsdaniel.schleiniger@ar.mcd.comwww.arcosdorados.com/irorMediaInspIR
GroupMonique Skruzny, +1 212-661-2243monique@inspirgroup.com
Arcos Dorados (NYSE:ARCO)
Historical Stock Chart
From Apr 2024 to May 2024
Arcos Dorados (NYSE:ARCO)
Historical Stock Chart
From May 2023 to May 2024