ADM Releases Top Predictions for Global Microbiome Market
June 29 2022 - 9:00AM
Business Wire
Global nutrition leader outlines the emerging trends shaping
the fast-growing microbiome segment in the year ahead
ADM (NYSE:ADM), a global leader in nutrition that powers many of
the world’s top food, beverage, health and wellness brands, today
released its outlook on the global human microbiome market, which
is expected to balloon to nearly $9.1 billion by 2026. 1
The findings, based on research from ADM’s proprietary Outside
VoiceSM consumer insights platform, highlight the consumer trends
shaping the fast-growing market for solutions that include
prebiotics, probiotics, and increasingly, postbiotics. This deep
dive into the microbiome segment builds on the release of ADM’s
2022 Global Consumer Trends report, which showcased the eight areas
of focus for food, beverage, health and wellness, and animal
nutrition brands this year.
Made up of trillions of unique microorganisms, the human gut
microbiome’s link to wellness is increasingly understood by
consumers. According to Mark Lotsch, president, Global Health &
Wellness at ADM: “There is a growing body of scientific evidence
that links the gut microbiome to key aspects of health and
well-being. Nutrition is one of the most effective tools at our
disposal in supporting healthy microbiome function. ADM's research
is bringing new discoveries and insights to the fore –
demonstrating the potential positive impacts of dietary microbiome
support on aspects of health and well-being. By combining clinical
research with investments in real-world applications, such as our
partnerships with innovators like Nourished and Brightseed, ADM
empowers its customers with the knowledge and solutions to meet
consumer needs.” 2
The path forward for nutrition solutions and dietary supplements
that support the microbiome and help consumers meet their wellness
needs relies on product innovation for new market segments, more
personalized assessment tools and science-backed products.
The top five trends shaping the sector this year include:
- Growing consumer awareness of the gut-brain connection and
the link between microbiome function with mood and cognition In
partnership with FMCG Gurus, ADM’s Outside VoiceSM research found
that more than half (58%) of global consumers are aware of the
potential benefits that bacteria of the digestive tract may have on
aspects of health and well-being3. With growing awareness of the
connection between mind and body, consumers are paying more
attention to the impact their food, beverage and supplement choices
may have on their well-being. In fact, 53% of consumers state that
products designed to support brain health are appealing4. Emerging
research supports this connection: according to a study from the
University of Oxford, BioKult’s multispecies probiotic supplement
have shown that the product can support mood along with other
related aspects of cognitive health.
- Personalized nutrition solutions designed to support
everyday performance for Olympians and Weekend Warriors alike
Consumers are adopting a more holistic view of their diet and
lifestyle choices, with gut health at the center. The microbiome
has become the new frontier for the next generation of personalized
nutrition, with growing evidence of links to sleep hygiene, overall
mental well-being, immune function and more. Protein bars and
ready-to-drink shakes are household staples for all active
lifestyles—soon they will be tailored to support each individual's
specific activity and lifestyle needs.
- Consumers are using test-kits to benchmark the make-up of
their microbiome as the personalized nutrition phenomenon gains
hold Personalized assessment solutions are helping consumers
learn more about their bodies, including analyses of their
individual gut microbiomes – and these services are fast becoming
mainstream. New technology in the field is equipping consumers with
testing kits to benchmark the make-up of their microbiomes, and
consumers are using this information to try new diet and lifestyle
habits. More than half (59%) of global consumers find the idea of
nutrition-focused genetic testing appealing, and of those, 64%
would be willing to use this technology, according to data from
FMCG Gurus.
- Demystification of probiotics and the skin microbiome
Consumers increasingly believe the benefits of probiotics extend
beyond the gut, and research is beginning to uncover the role of
the skin microbiome and how probiotics may support skin health in
both oral and topical applications. But in a crowded skincare
market, consumers are looking for solutions that back up their
claims. ADM has a rapidly growing number of clinical trials
researching the role of the gut microbiome in skin health to inform
its development of probiotic formulations that provide adjuvant
support for the skin.
- Consumer interest in immune health will be a top priority
today and in the future With the ongoing COVID-19 pandemic
converging with a resurgent cold and flu season earlier this year,
support for immune function remains top of mind among consumers.
Research shows 75% of global consumers say they will make greater
attempts to stay healthier, and 65% are more conscious of their
immune health due to COVID-195. What’s more, 66% of global
supplement consumers are seeking out supplements formulated to
support immune function. While the pandemic has amplified
conversations around immune health, the trend is likely to continue
as consumers carry new nutritional routines into their new
normal.
Together, these emerging developments in the field of biotic
solutions supporting the microbiome, combined with growing
mainstream consumer interest, have created a market with high
growth potential. ADM’s team of researchers, nutrition scientists
and regulatory experts, in concert with its innovative partners,
puts the leading global food solution provider in a position to
help shape the future of nutrition with the microbiome at its
core.
To learn more about ADM, please visit www.adm.com.
About ADM
ADM unlocks the power of nature to enrich the quality of life.
We’re a premier global human and animal nutrition company,
delivering solutions today with an eye to the future. We’re blazing
new trails in health and well-being as our scientists develop
groundbreaking products to support healthier living. We’re a
cutting-edge innovator leading the way to a new future of
plant-based consumer and industrial solutions to replace
petroleum-based products. We’re an unmatched agricultural supply
chain manager and processor, providing food security by connecting
local needs with global capabilities. And we’re a leader in
sustainability, scaling across entire value chains to help
decarbonize our industry and safeguard our planet. From the seed of
the idea to the outcome of the solution, we give customers an edge
in solving the nutritional and sustainability challenges of today
and tomorrow. Learn more at www.adm.com.
1 Euromonitor – IPA Global Probiotics
Market Insights
2 This communication is intended for B2B
use and no statements are meant to be perceived as approved by
regulatory authorities.
3 ADM Outside Voice in partnership with
FMCG Gurus (August 2021)
4 FMCG Gurus, Assessing the Importance of
Cognitive Health (June 2021)
5 FMCG Gurus, How Has COVID-19 Changed
Consumer Behavior, March 2021
Source: Corporate Release Source: ADM
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version on businesswire.com: https://www.businesswire.com/news/home/20220629005605/en/
ADM Media Relations Jackie Anderson media@adm.com
312-634-8484
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