MADISON,
N.J., Nov. 12, 2024 /PRNewswire/ -- Century
21 Real Estate LLC, a global industry leader and the most
recognized name in real estate*, is expanding the CENTURY
21® brand's international presence with the recent
signings of three new Master Franchise Agreements in Greece, India
and the United Arab Emirates
(UAE), tapping into the growing markets in each of these
countries.
The brand is thrilled to welcome Antonios Kallas and his two sons, Yannis and
Athanasios, who will oversee the development of the CENTURY 21
network in Greece, further
expanding its current base of operations of three offices and 50
independent agents.
"Our affiliation with Century 21 Real Estate in Greece,
marks a significant milestone for both our company and the real
estate industry in the region," said Antonios Kallas. "This new venture reflects our
commitment to bringing world-class real estate services and
innovative practices to the Greek market, building on the strong
foundation and global reputation of the CENTURY 21 brand."
According to Global Property Guide, Greece is experiencing strong housing market
trends including increased demand from foreign homebuyers, more
residential construction activity and continued economic growth,
reinforcing the country's position as an increasingly visible power
player in international real estate.
"As we embark on this exciting journey, our vision is to
redefine the real estate experience in Greece by
delivering unparalleled customer service, cutting-edge technology
and professional excellence," explained Yannis Kallas. "By leveraging the global
strength of the CENTURY 21 brand and adapting it to meet the
demands of our local market, we have the ability to become the
leading real estate brand in Greece, helping clients make
informed decisions and realize their dreams, whether they are
buying, selling or investing in property."
According to Athanasios Kallas,
the company's growth and expansion will be fueled by recruiting
local real estate leaders who share their passion for
excellence.
"By leveraging the global strength of the CENTURY 21 brand and
adapting it to meet local needs, we are confident that we will set
new benchmarks in the industry and make a lasting impact," he
said.
Charles Tarbey, owner of CENTURY 21 Australia/New Zealand, will oversee the new Master
Franchise Agreements in India and
the UAE. He recognized an opportunity to leverage existing
connections between his current markets and these new countries,
which will. support the expansion of the CENTURY 21®
brand in all four regions.
"Over recent years, many hard-working people from India and the UAE have made Australia and New
Zealand their home," explained Tarbey. "Securing the rights
to operate CENTURY 21 India and CENTURY 21 United Arab Emirates
will allow us to directly support this growing relationship by
establishing a direct business relationship that will support the
high level of interest in property ownership across all of these
two countries."
Global Property Guide data indicates residential property
sales in the United Arab Emirates
are expected to increase by nearly 18% over the next five years,
from $390 billion in 2024 to
$460 billion in 2029. Among the
primary drivers of growth is a surge in demand for luxury
properties due to an increase in high-net-worth individuals seeking
investment opportunities.
India's real estate market
outlook is also strong, with stable mortgage interest rates serving
as the main drivers. In addition, increasing demand (particularly
for high-value properties) and a surge in new development is
contributing to a growing real estate market.
"The CENTURY 21 brand has always been known for its commanding
global presence. While the numbers are certainly impressive, behind
every one of the CENTURY 21 independently-owned companies there is
a passionate, experienced and driven operator who is committed to
making the global brand resonate locally," said Mike Miedler, president and CEO of Century 21
Real Estate LLC. "The signing of these three Master Franchise
Agreements in high-growth international markets helps to reinforce
our position as a global industry leader. We foresee even greater
growth and opportunity with Antonios, Yannis, Athanasios and
Charles as our enthusiastic brand ambassadors."
*Study Source: 2023 Ad Tracking Study. The survey results are
based on 1,200 online interviews with a national random sample of
adults (ages18+) who are equal decision makers in real estate
transactions and active in the real estate market (bought or sold a
home within the past two years or, plan to purchase or sell a home
within the next two years). Recognition question based on consumer
awareness of brand in question. Results are significant at a 90%
confidence level, with a margin of error of +/-2.4%. The study was
conducted by Kantar Group Limited, a leading global market research
organization, from November 17 - December 1,
2023.
About Century 21 Real Estate LLC
Built on a legacy of trust and client-first service, the nearly
130,000 independent CENTURY 21® sales professionals in
approximately 11,100 offices across 79 countries and territories
are committed to guiding clients along every step of their real
estate journey. As the most respected in the industry*, the CENTURY
21 brand equips its system members with the industry-leading tools,
resources, and marketing assets that help take their business to
new heights. Century 21 Real Estate has numerous websites to help
answer specific consumer needs. They include century21.com,
century21.com/global, century21.com/commercial,
century21.com/finehomes and century21.com/espanol.
Century 21 Real Estate LLC is a subsidiary of Anywhere Real
Estate Inc. (NYSE: HOUS), a global leader in real estate
franchising and provider of real estate brokerage, relocation, and
settlement services.
MEDIA CONTACT:
Erin
Siegel
Century 21 Real Estate LLC.
erin.siegel@century21.net
201.913.1432
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SOURCE Century 21 Real Estate LLC