American Express Supports Next Generation of Digital Commerce Over Internet-Connected Devices With SafeKey® 2.0 Rollout
October 31 2017 - 9:02AM
Business Wire
Upgraded Platform Allows for More Seamless and
Secure Transactions With Support for Biometric Authentication,
Enhanced Data Analysis
American Express today announced SafeKey 2.0, the next
generation of its online authentication tool built specifically to
meet the needs of today’s increasingly mobile commerce environment.
SafeKey 2.0, which leverages the EMV® 3-D Secure 2.0 industry
standard, is a global solution that provides an extra layer of
security when an American Express Card Member makes a purchase
online at a participating merchant. American Express has made its
SafeKey 2.0 technical specifications available to merchants,
issuers and partners at www.amexsafekey.com. The service will be
available for deployment in spring 2018.
SafeKey 2.0 includes several enhancements over the existing
SafeKey 1.0 platform that can help identify potential fraud in
real-time while making it easier for consumers to check out safely
across all digital channels. The updated platform supports
authentication methods using biometrics, including fingerprints and
facial recognition. It can also be deployed for traditional and
emerging commerce channels, ranging from ecommerce websites to
in-app purchases made on smartphones and other Internet-connected
devices.
The growing adoption of digital commerce has put greater
emphasis on the need for merchants and card issuers to continue
evolving their fraud-prevention strategies to address emerging
threats while ensuring their customers can easily check out online.
SafeKey 2.0 enables merchants and card issuers to exchange more
detailed transaction information, which will help to further reduce
fraud and eliminate friction when a customer makes a payment by
reducing requests for one-time passwords. In addition, SafeKey 2.0
will support card issuers and merchant acquirers in the European
Union as they address the Strong Customer Authentication
requirements of the Payment Services Directive 2.0.
“The number of consumers making purchases through mobile
channels is continuing to grow, and the expected growth of
Internet-connected devices will further fuel digital commerce
activity,” said Jaromir Divilek, Executive Vice President, Global
Network Business, American Express. “SafeKey 2.0 complements
American Express’ fraud-prevention capabilities by addressing the
evolving needs of merchants, card issuers and Card Members.”
American Express will continue to support the existing 1.0
version of SafeKey for merchants and card issuers who are using the
platform. Those who are interested in upgrading to SafeKey 2.0 or
deploying the platform for the first time should contact their
Merchant Plug-In service provider.
SafeKey 2.0 is one of many tools American Express has made
available to help merchants, issuers and Card Members fight fraud.
Other tools include Enhanced Authorization, a service that uses
additional information submitted by online merchants, such as email
addresses, phone numbers, and shipping addresses, to detect fraud
when a Card Member transaction is submitted for authorization.
American Express also owns Accertify, which helps merchants detect
and prevent online fraud across all payment card networks, and
InAuth, a leading provider of mobile device authentication and
intelligence solutions. For Card Members, American Express offers a
number of services and features to help them monitor their account
information and prevent fraud at the point of sale, including
one-click alerts to confirm charges via text, email and mobile
app.
About American Express
American Express is a global services company, providing
customers with access to products, insights and experiences that
enrich lives and build business success. Learn more at
americanexpress.com and connect with us on
facebook.com/americanexpress, instagram.com/americanexpress,
linkedin.com/company/american-express, twitter.com/americanexpress,
and youtube.com/americanexpress.
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version on businesswire.com: http://www.businesswire.com/news/home/20171031005831/en/
American ExpressAndrew Johnson,
212-640-8610andrew.r.johnson@aexp.com
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