In a Historic First Ever for the Movie Theatre Industry, AMC Theatres® Unveils a $25+ Million National Advertising Campaign Featuring Academy Award Winner Nicole Kidman Proclaiming: “AMC Theatres. We Make Movies Better.”
September 08 2021 - 12:00PM
Business Wire
AMC’s $25+ million multi-media campaign begins
today online and in social media, with national television
advertising across the United States beginning Sunday, September
12. Most of the monies devoted to this effort will be spent on
network television advertising
The campaign also will be used in nine
countries in Europe by AMC’s Odeon Cinema Group
Multiple 60-second, 30-second and 15-second
commercials highlight the emotion and experience that can only be
found on the big screen in the communal setting of a movie
theatre
The spots all were made by world class talent.
They star Oscar winner and 4-time Academy Award nominee Nicole
Kidman, were directed by 2-time Academy Award nominee Jeff
Cronenweth and Tim Cronenweth, and were written by Academy Award
nominee Billy Ray
To AMC’s knowledge, this marks the first
national advertising program by a major theatrical exhibitor in the
history of cinema
AMC Theatres® (NYSE:AMC), the largest theatrical exhibitor in
the United States, in Europe & the Middle East and in the
world, today announced a historic, unprecedented $25+ million
national advertising campaign across the United States to remind
movie lovers that Hollywood’s stories are enjoyed in their best
light – with a seamless, communal, multi-sensory experience – at
AMC. The message of the campaign is simple but clear: “AMC
Theatres. We Make Movies Better.” This messaging also will be used
in nine European countries by AMC-owned Odeon Cinema Group.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210908005907/en/
The campaign breaks today online and in social media. Later this
month, it will be shown at AMC’s nearly 600 U.S. theatres.
Beginning this Sunday, September 12, these messages also will play
across multiple high-profile platforms worldwide, especially
network television in the United States. It is the first such
multi-media campaign in AMC’s 101-year history and believed to be
the first of its kind ever in the history of U.S. cinema.
The core component of the campaign are multiple 60-second,
30-second and 15-second filmed commercials all of which star Oscar
winner and 4-time Academy Award nominee Nicole Kidman. The spots
were directed by 2-time Academy Award nominee Jeff Cronenweth and
Tim Cronenweth, and were written by Academy Award screenwriter
nominee Billy Ray.
The commercials all were filmed on location at one of AMC’s
newest theatres, AMC Porter Ranch 9 in greater Los Angeles.
Commenting on this historic campaign, Adam Aron, Chairman and
CEO of AMC, said, “As we have said repeatedly of late, thanks to
the billions of dollars we have raised this year, AMC is strong,
and it is time for AMC to play on offense again. This
first-of-its-kind $25+ million national advertising campaign will
reinforce what movie lovers in the United States and around the
world know to be true, that at AMC Theatres ‘We Make Movies
Better.’”
Aron added, “For more than a century, movie theatres have not
only survived but thrived. Through all the changing times in the
world, through prosperity and despair, through emerging technology
and expanding entertainment options and despite repeated imminent
threats to the cinema business over the decades, movie theatres
have remained a vital part of the cultural fabric of our society
the world over. Especially in recent years, AMC and other theatre
chains have introduced sophisticated marketing programs to ensure
our theatres are relevant. However, relying on ‘what’s always
worked before,’ cinema operators have counted on others to
undertake significant television advertising campaigns to drive
audiences into our buildings. With all the change occurring in
these uncharted waters in which we now navigate, we believe it is
high time for an industry leader like AMC to go on television to
remind today’s audiences of the magic that can only be found in a
movie theatre and at AMC, with our big seats, our big sound and our
big screens.”
Aron concluded, “No one says it better than Nicole Kidman when
she points out how special it is to see ‘dazzling images on a huge
silver screen.’ We are ever so grateful that Nicole brought her
astonishing talent to AMC. We are also appreciative to the
Cronenweths for the beautiful direction and cinematography they
brought to this project. Similarly, our hat is off to Billy Ray,
whose scripts perfectly capture the allure and appeal of watching
movies where they were meant to be seen, at a theatre.”
Creative idea company Barkley, AMC’s lead agency, spearheaded
every aspect of this breakthrough, historic effort for AMC, from
concept to production.
About AMC Entertainment Holdings, Inc.
AMC is the largest movie exhibition company in the United
States, the largest in Europe and the largest throughout the world
with approximately 950 theatres and 10,500 screens across the
globe. AMC has propelled innovation in the exhibition industry by:
deploying its Signature power-recliner seats; delivering enhanced
food and beverage choices; generating greater guest engagement
through its loyalty and subscription programs, web site and mobile
apps; offering premium large format experiences and playing a wide
variety of content including the latest Hollywood releases and
independent programming. For more information,
visitwww.amctheatres.com.
Source: AMC Entertainment Holdings
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210908005907/en/
INVESTOR RELATIONS: John Merriwether, 866-248-3872
InvestorRelations@amctheatres.com
MEDIA CONTACTS: Ryan Noonan, (913) 213-2183
rnoonan@amctheatres.com
AMC Entertainment (NYSE:AMC)
Historical Stock Chart
From Aug 2024 to Sep 2024
AMC Entertainment (NYSE:AMC)
Historical Stock Chart
From Sep 2023 to Sep 2024