LOS ANGELES, Aug. 25, 2021 /PRNewswire/ -- Whip Media, the
leading enterprise software platform and data provider to the
world's largest entertainment organizations, announced
today that AMC Theatres® (NYSE: AMC), the largest
theatrical exhibitor in the United
States, in Europe & the
Middle East and in the world, is
using Whip Media's industry-leading solution for its
video on demand business, AMC Theatres On Demand.
AMC Theatres On Demand offers more than 5,000 movies from
every major studio and independent film distributors, available for
purchase or rent. The implementation of Whip Media's
platform is beneficial in the execution of an online video
infrastructure, allowing AMC Theatres to offer its millions of AMC
Stubs members a rich in-home video experience to complement
movie-going.
Using Whip Media's platform, AMC Theatres manages
the end-to-end process from content management to paying studios.
Whip Media drives film selection, asset ordering, pricing and
merchandising and calculating license fees due to studios and
device partners.
"Utilizing Whip Media's platform,
allows for more collaboration leading to greater efficiencies, thus
allowing us to get more value from our content," said Nikkole Denson-Randolph, VP of Content Strategy
and Inclusive Programming at AMC Theatres. "The
ability to automate our VOD supply chain, and seamlessly connect to
our studios and content readiness partners, provides a huge
advantage and ability to drive growth in our business."
"AMC is a true innovator in the industry for
providing a premier movie-watching experience to viewers in the
theater or at home," said Carol
Hanley, President of Whip Media.
"We're thrilled to have partnered with
AMC to power AMC Theatres on Demand for their millions of customers
and provide an infrastructure that is efficient and scalable."
About Whip Media
Whip Media is transforming the
global content licensing ecosystem with a market-leading enterprise
software platform that centrally connects data, processes and teams
throughout the digital distribution journey. Powered by proprietary
data and predictive insights, we enable the world's
top entertainment organizations including Disney, Warner Bros.,
Hulu, NBCU, Paramount, Sony, Lionsgate, BBC, HBO, AT&T,
T-Mobile, Liberty Global, Discovery, and Pluto TV to efficiently
distribute, control and monetize their TV and movie content to
drive revenue and direct-to-consumer growth. The
company's newest innovation, the Whip Media Exchange
is a next-generation content rights marketplace that makes global
film and TV content licensing faster and more efficient. For
more information, visit http://whipmedia.com.
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SOURCE Whip Media