Alibaba Cloud Digitalizes Sports Events with More AI Solutions
September 17 2020 - 1:00AM
Business Wire
Cloud technologies revolutionize sports
entertainment bringing new experiences to fans, organizers and
broadcasters
During Apsara Conference 2020, the digital technology and
intelligence backbone of Alibaba Group, unveiled a series of
artificial intelligence (AI) powered solutions which are set to
transform and digitalize the way sports entertainment was
traditionally organized, broadcast and consumed. The solutions are
designed to bring spectators closer to the events’ center stage for
more personalized and interactive engagement, while helping
organizers and broadcasters operate more efficiently, effectively
and securely.
Event organizers are set to benefit considerably from Alibaba
Cloud’s Event Simulation Services (ESS). Running on cloud and
powered by elastic compute, ESS can help organizers plan the layout
of indoor venues virtually, optimizing the position of equipment
and facilities, without having to move or commission a single piece
of physical kit. With the ability to create a digital twin, ESS
negates the time, expense and risk of physical tests and
run-throughs, providing a comprehensive digital examination of a
venue for all key stakeholders. When it comes to event broadcasting
planning, ESS enables broadcasters to simulate and test different
camera positions before installing camera tracks, thereby offering
audiences the best point of view. Furthermore, ESS provides
organizers with a wealth of insights for post-event analysis for
more effective future planning.
For large-scale events, crowd management and access control
could be time-consuming and cumbersome to coordinate. The typical
paper-based accreditation system is not effective enough,
especially at a time when venue coordinators are working hard to
maintain social distancing measures.
Alibaba Cloud has developed a Digital Badge System which embeds
access control and essential event information with digital
accreditation. Developed to be simple to use, the digital badge
system negates the need to print a paper ticket, not only being
more environmentally friendly, but also reducing the risk of access
pass counterfeiting. When using the digital badge, cards that carry
important information such as maps, event times and organizer
contact details, can be issued within seconds and on demand,
removing the inventory problems often associated with paper-based
systems. Card holders can also receive card expiration notices and
other important notifications in real-time. In addition, event
organizers have the option to embed health advisory information in
the event of COVID-19 outbreaks.
Broadcasters and journalists are imperative in bringing the joy
and excitement of sports stories to fans around the world. To
improve their experience when attending press conferences, Alibaba
Cloud has launched Press Conference on Cloud to facilitate virtual
media briefings using proven live and on-demand streaming
technologies. The solution broadens the reach and increases
efficiency for journalists, who do not need to be physically
present in order to join press conferences, saving them valuable
time in crafting news stories, as well as the hassles of travelling
to different venues in gigantic sports parks. Furthermore, with
Press Conference on Cloud, reporters may even choose to attend more
than one briefing happening in different locations at the same time
to maximise their efficiency and productivity.
To bring fans closer to sports events, Alibaba Cloud also
launched Fan Video Hub to enable sports fans from all over the
world to support their favourite teams and athletes more
personally, regardless of their location. The AI-powered technology
can act as an efficient aggregator, which is able to collect and
filter real-time videos uploaded by fans from all over the world to
a variety of social network platforms, before broadcasting them
onto designated online platforms, or in venues where the event
being enjoyed is going on. Organizers of sports events can initiate
special projects, encouraging fans to create motivating and
personalized videos that will eventually be displayed in sports
stadiums.
“As a global leading cloud service provider, we are excited to
see our mature technology innovations to be used to support the
digital transformation of some of the largest international sports
events,” said Selina Yuan, President of International Business,
Alibaba Cloud Intelligence. “For example, with Alibaba Cloud’s
trusted infrastructure and services, we are able to work with
stadiums and event managers to create even more thrilling and
immersive experiences for fans, wherever they’re based. More
importantly, health and safety has to be front of mind at all
venues and events, and our solutions help event organizers deliver
on their post-pandemic responsibilities through reduced and
unnecessary travel. We want to maximize the thrill of sporting
achievements, while enabling event organizers to work safely and
even more efficiently with fans and global broadcasters.”
Alibaba Cloud is committed to digitalizing sports events through
helping broadcasters revolutionalize the experience. In September
2018, together with Olympic Broadcasting Services (OBS), Alibaba
Cloud launched OBS cloud, which was developed to transform the
process for bringing the Olympic Games to viewers. Alibaba Cloud is
also the official cloud services partner of the International
Olympic Committee.
About Alibaba Cloud
Established in 2009, Alibaba Cloud (www.alibabacloud.com), the
digital intelligence and technology backbone of Alibaba Group, is
among the world’s top three IaaS providers, according to Gartner,
and the largest provider of public cloud services in China,
according to IDC. Alibaba Cloud provides a comprehensive suite of
cloud computing services to businesses worldwide, including
merchants doing business on Alibaba Group marketplaces, start-ups,
corporations and government organisations. Alibaba Cloud is the
official Cloud Services Partner of the International Olympic
Committee.
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Alibaba Group Claudia Ju Claudia.ju@alibaba-inc.com +86
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