Total (China) Investment Partners With Alibaba to Drive Its Digital Transformation
August 10 2020 - 11:35PM
Business Wire
Total (China) Investment (the Company) has signed a Memorandum
of Understanding (MoU) in order to pursue strategic collaboration
with Alibaba Group (“Alibaba”) (NYSE: BABA; SEHK: 9988) and
leverage their respective resources to drive the digital
transformation of the Company’s operations in China.
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Alibaba Group and Total (China)
Investment have signed a Memorandum of Understanding (MoU) in order
to pursue a strategic collaboration that will leverage their
respective resources to drive the digital transformation of Total’s
operations in China. (Photo: Business Wire)
Under the MoU, the two companies will develop in-depth
collaboration based on the Alibaba Business Operation System
(ABOS). Total (China) Investment will utilize Alibaba’s leading
digital capabilities and technology across e-commerce, online
payments, local services, supply chain, big data, and
organizational management. The partnership will provide digital
infrastructure and support for TOTAL’s service stations, lubricants
and special fluids businesses in China, helping the company to
enhance the accessibility and flexibility of its product offerings
and services, accelerate its branded retail and outlet footprint
and drive sustainable growth opportunities.
Total has been present in China for almost 40 years. This
collaboration signifies that Total has become the first
international energy company to leverage Alibaba ABOS, setting a
digital transformation benchmark in the energy industry.
“Digital technology is a critical driver for achieving our
excellence objectives across all of Total’s business segments.
Total Group’s ambition is to generate as much as $1.5 billion in
value per year for the company by 2025 through digital
transformation initiatives,” said Ian Lepetit, President of Total
(China) Investment. “China has a world-leading environment for
digital innovation and a fertile ground for making it a reality. We
hope the partnership will not only improve our business in this
country but also create a best practice that we can roll out to
Total Group’s overseas business, delivering better products,
services and better customer experiences to more than 8 million
customers everyday worldwide.”
“As one of the foremost players in the global energy industry,
Total is renowned for an excellent lineup of products and
services,” said Jet Jing, Vice President of Alibaba Group. “It is a
privilege to work together and leverage the Alibaba Business
Operating System to accelerate Total’s digital transformation,
particularly in the areas of product innovations, customer
acquisition, order fulfilment and organizational development. We
believe the ABOS will support Total to establish a
data-technology-driven and customer-centric operating system.
Thriving on Alibaba’s integrated platforms and customer touch
points, the ABOS will also facilitate Total to serve more
customers, serve each customer to the fullest and provide better
customer experience at a lower cost and in a more efficient
manner.”
The partnership will cover Total (China) Investment’s major
business activities (including service stations, lubricants
business and car care business) and cooperate with more than 10
business units in the Alibaba Digital Economy. Total will have a
cross-platform consumer-facing storefront, which will be launched
to the market soon. Customers will be able to enjoy a seamless
online-to-offline experience for TOTAL’s products and services on
various popular apps, such as Taobao, Tmall, Alipay, Eleme and
Amap, at anytime and anywhere.
Total has long been pursuing digital transformation. As part of
an effort to efficiently implement its digital strategy, Total has
adjusted its enterprise organizational structure, establishing the
new role of Chief Digital Officer and appointing digital officers
to its business segments.
About Alibaba Group
Alibaba Group’s mission is to make it easy to do business
anywhere. The company aims to build the future infrastructure of
commerce. It envisions that its customers will meet, work and live
at Alibaba and that it will be a good company that lasts for 102
years.
About Total in China
Total has been present in China for almost 40 years. The Group
was the first international energy company to enter China’s
offshore oil and gas exploration and refining business.
With a team of more than 4,000 employees the company is actively
present across the entire value chain of China’s energy industry,
including Exploration & Production, Gas, Renewables &
Power, Refining & Chemicals, and Marketing & Services
activities. Total is constantly developing new business
opportunities with Chinese partners both in China and globally.
About Total
Total is a broad energy Group, which produces and markets fuels,
natural gas and low-carbon electricity. Our 100,000 employees are
committed to better energy that is safer, more affordable, cleaner
and accessible to as many people as possible. Active in more than
130 countries, our ambition is to become the responsible energy
major.
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version on businesswire.com: https://www.businesswire.com/news/home/20200810005830/en/
Johnny Tao Total China Tel: 010-85905613 Email:
johnny.tao@total.com
Alex Liu Alibaba Group Tel: 18301299663 Email:
zhengyi.lz@alibaba-inc.com
Jenny Hsu Alibaba Group Tel: +86 17857411742 Email:
jennyhsu@alibaba-inc.com
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