Focus on “new consumption,” “new business”
& “green action”
Alibaba Group Holding Limited (NYSE: BABA) today kicked off its
2019 11.11 Global Shopping Festival, taking the annual celebration
into its second decade with a focus on “new consumption,” “new
business” and actively contributing to a greener society.
“Our goal is to stimulate consumption demand and support
lifestyle upgrade in China through new brands and products. We will
enable merchants in China and around the world to grow their
businesses through data-driven product innovation and consumer
insights, as well as leverage our recommendation technology and
content-driven user engagement to delight consumers in urban
coastal cities and less-developed areas of China,” said Fan Jiang,
president of Taobao and Tmall. “Given its scale, minimizing
environmental impact is essential and our technology will ensure it
is a green 11.11 Global Shopping Festival.”
A star-studded gala in Shanghai will count down to the world’s
busiest 24 hours of shopping on the evening of November 10th.
New Consumption
The 11.11 Global Shopping Festival, which culminates on November
11, taps a global supply chain to meet the growing demand of
Chinese consumers for new brands and new products. Over 200,000
brands are participating, one million new products are on offer and
more than 500 million users are expected to participate in this
year’s festival – about 100 million more than last year. Estimated
consumer savings from brand and platform promotions and coupons are
around RMB 50 billion.
Tmall Collection will celebrate the start of 11.11 Global
Shopping Festival with a two-hour show tonight, which will be
livestreamed across 17 online media channels. It will be powered by
“See Now, Buy Now” technology, and new products will be immediately
available to order in presale for the first time. Expanding on
previous years, featured categories in the show will include
fast-moving consumer goods and electronics, as well as fashion
apparel and accessories.
New Business
Thousands of merchants have upgraded to Tmall Flagship Store 2.0
in preparation for the 11.11 Global Shopping Festival. Version 2.0
offers new features and tools that enable brands to further engage
with their customers through rich, interactive content and an
omnichannel experience.
The upgrade, rolled out several months ago, offers brands the
ability to customize their flagship store to offer an immersive
experience to consumers. It personalizes content and product
promotions for different types of customers based on their
profiles. Over the next year, Tmall expects several thousand brands
to upgrade their storefronts to 2.0.
Less-Developed Markets
For the first time, Alibaba held a concurrent kickoff event in
the northeastern city of Harbin, underscoring its focus on serving
consumers and small businesses in China’s less-developed markets.
In the last quarter, over 70% of Alibaba’s new annual active
consumers came from lower-tier cities.
“The success of our focus on less-developed markets in China is
reflected in our new customer acquisition growth,” said Alibaba
Group CMO Chris Tung. “We are equally driven to help local
enterprises and factories digitize, which improve their operational
efficiency and ability to engage with customers across the
country.”
Alibaba has already helped over 1,000 factories digitize their
operations, giving them access to analytics and Internet of Things
technology for the first time. The goal is to eventually foster
100,000 brands, create one million jobs and nurture 10,000 digital
factories. Through the Alibaba Business Operating System, their
operations will become more efficient while product innovation and
development will be accelerated.
Truly Global Event
More than 22,000 international brands from 78 countries and
regions will participate in this year’s 11.11 on Tmall Global,
Alibaba’s cross-border online marketplace, providing an expansive
international product selection for consumers.
For the second year, Lazada will take part and expects its
“shoppertainment” – an innovative blend of shopping and
entertainment – to attract a record number of participating
merchants and consumers in its six markets.
While continuing to serve over 200 countries and regions,
AliExpress will enable local merchants from Russia, Spain, Italy
and Turkey to participate in 11.11 for the first time.
Daraz disrupted South Asia’s retail market with 11.11 last year
and is gearing up again with celebrations in Pakistan, Bangladesh,
Sri Lanka, Myanmar and Nepal. India will celebrate with the UC
Shopping Fest, in association with Paytm, VMate and 9Apps.
Fliggy will offer 30,000 different vacation packages to over 200
destinations to feed the wanderlust of Chinese tourists. Thousands
of travel experts will offer tips and suggestions via livestreams
during 11.11.
Greener than Ever
Cainiao and its partners will make November 20th a day focused
on the recycling of cardboard packaging. They will work to convert
75,000 locations into permanent recycling stations, and express
courier companies to pick up used cardboard boxes and wrapping.
Consumers will be incentivized to recycle through rewards of
“green energy” points on Ant Forest.
Alibaba Cloud expects to save 200,000 kilowatt hours of energy
on November 11th at its data centers, which will be powered by
renewable energy and energy-conserving technology such as
liquid-cooled servers.
About the 11.11 Global Shopping Festival
The 11.11 shopping festival began in 2009 with participation
from just 27 merchants as an event for merchants and consumers to
raise awareness about the value of online shopping. Last year, more
than 180,000 brands and merchants participated in the event, with
consumers spending RMB213.5 billion during the 24-hour period. For
additional history and facts from last year’s festival, as well as
the latest news and updates on the 2019 11.11 Global Shopping
Festival, please visit Alizila: http://www.alizila.com
About Alibaba Group
Alibaba Group’s mission is to make it easy to do business
anywhere. The company aims to build the future infrastructure of
commerce.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20191021005241/en/
APAC: Ivy Ke Alibaba Group +852 5590 9949
Ivy.ke@alibaba-inc.com
Claire Zhao Alibaba Group +852 6685 9151
yanan.z@alibaba-inc.com
Americas: Brion Tingler Alibaba Group +1 917 528 1992
brion.tingler@alibaba-inc.com
Liyan Chen Alibaba Group +1 515 864 1116
liyan.chen@alibaba-inc.com
EMEA: Maja Hauke Alibaba Group +44 (0) 20 7 3958330
maja.hauke@alibaba-inc.com
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