Alliance Gaming to Display Over 200 Unique Slot Titles, Advanced Systems Technology at Global Gaming Expo
September 08 2004 - 8:00AM
PR Newswire (US)
Alliance Gaming to Display Over 200 Unique Slot Titles, Advanced
Systems Technology at Global Gaming Expo LAS VEGAS, Sept. 8
/PRNewswire-FirstCall/ -- Alliance Gaming Corp. (NYSE:AGI)
announced today that its Bally Gaming and Systems business unit and
SDG product group plan to present more than 200 unique game titles
at the 2004 Global Gaming Expo in Las Vegas, including titles drawn
from such popular television shows as Hee Haw(R) and Rocky &
Bullwinkle(R) and unique offerings such as Chippendales(R) and
Playboy Get Lucky Wheel(TM). The Global Gaming Expo (G2E), the
gaming industry's largest trade show, offers Alliance Gaming an
unparalleled opportunity to showcase a wide variety of new products
and technology from Bally Gaming, Bally Systems and SDG. G2E is set
for Oct. 5-7, 2004 at the Las Vegas Convention Center and the "Go
Big Red Bally" theme will be utilized to spotlight approximately
250 machines and 210 unique titles, of which more than 130 are new
and being shown for the first time, on display in nearly 11,000
square feet of space. "I am excited about the innovation from our
Game Development and Engineering groups," said Richard Haddrill,
incoming President and Chief Executive Officer of Alliance Gaming.
"Between Bally Gaming, Bally Systems and SDG, we have the widest
array of products we've ever shown in what is certainly one of the
largest display areas in the history of the Las Vegas gaming show."
Bally Gaming is introducing a variety of new offerings in the
wide-area progressive category, including the new $100,000 Cartoon
Jackpots(TM) link featuring a combination of established
cartoon-themed slot titles such as Betty Boop(TM), Popeye(R),
Blondie(R) & Dagwood and a new series of slots featuring
cartoon characters Rocky & Bullwinkle and Felix The Cat(TM).
New titles will also be on display for existing wide-area
progressive links QuarterMillion$(TM) and Cash For Life, including
Lucky Wheel Roll The Dice(TM), S&H Greenstamps(TM), Penny
Frenzy(TM), Playboy Get Lucky Wheel(TM) and Hee Haw, the cornball
comedy that was a weekly television staple for nearly 30 years and
has now come to life as a new penny progressive on the $250,000
QuarterMillion$ link. S&H Greenstamps will also be on display
equipped with the proprietary PrizeCenter(TM) technology that
allows players to use their cash-out tickets to shop for a variety
of unique products at a nearby high-speed Internet kiosk. By taking
the original concept of saving S&H Greenstamps and now applying
modern technology, PrizeCenter products that will be available for
players will include rewards ranging from a Hank Aaron-autographed
baseball to Jamaican cruises to a 60-inch high-definition
television. In total, hundreds of different premium prizes are
available for lucky players. Bally Gaming will also present a
number of new titles based on its Saturday Night Live(TM) series,
including a Blues Brothers video slot, "Super Frenzy" versions of
Church Lady and Wayne's World and a Win Myers' Money, based on the
hilarious sketch characters portrayed on the show by funnyman Mike
Myers. Known as "The Reel Slot Machine Company," Bally will also
unveil dozens of new reel-spinning titles. In a nod to the ladies
and a perfect complement to Bally's Playboy brand, Chippendales
will be featured in a "Super Frenzy" version that utilizes exciting
artwork mimicking the visuals of a ladies' night out at a live
Chippendales show. Bally will also showcase a video slot version of
the popular "Bejeweled" Internet-based game. In this fast-paced
game, players try to line up three or more jewels of the same color
or type by swapping adjacent jewels. Along with exciting new
individual titles, Bally will use this year's G2E gathering to
introduce new technologically advanced video gaming platforms
designed to enhance player interaction and expand game content. The
powerful Alpha(TM) and Game Maker(R) II gaming platforms will debut
on a new, ergonomically designed cabinet -- the M9000 -- created
especially to improve the gaming experience for players. Alpha will
also be available as an easy future upgrade to the established
EVO(TM) VIDEO platform on the V8700 cabinet. As in previous years,
the Bally Systems division will again be featured prominently at
this year's G2E gathering. Bally Systems will display and
demonstrate an array of advanced technologies for the global casino
industry, including the new iVIEW(TM) interactive marketing
display, player-centric bonusing capabilities with eBONUS(TM) and
electronic credit transfer with eFUND(TM). In addition, there will
be live demos of the breakthrough MindPlay 21(TM) and MPBac table
games systems, as well as demos of the ACSC(TM), CMS(R), Casino
Marketplace, CashMaster(TM), MCC and SDS(R) product lines.
Recognized as the industry leader with approximately 279,000 game
monitoring units and more than 219 casino customers worldwide --
including more than 90 locations running Bally eTICKET(TM) on more
than 83,000 slot machines -- the Bally Systems product line offers
slot machine cash monitoring, cashless, accounting, security,
maintenance, marketing, promotional and bonusing capabilities,
enabling operators to accurately analyze performance and
accountability while providing an enhanced level of customer
service. The SDG product group will display its systems expertise
and more than 60 unique game titles for both Class III and II
gaming markets, focusing on games for Washington and Oklahoma in
particular. Along with a wide variety of Bally titles and its
signature Auction Fever(TM) game, SDG will display popular titles
from an array of other leading manufacturers that have been
responsible for much of the content SDG has placed in traditional
Class III casinos and Native American gaming locations over the
last several years. Alliance Gaming is a diversified gaming company
with headquarters in Las Vegas. The Company is engaged in the
design, manufacture, distribution and operation of advanced gaming
devices and systems worldwide and owns and operates Rainbow Casino
in Vicksburg, Miss. Additional information about the Company can be
found at http://www.alliancegaming.com/. This news release may
contain "forward-looking" statements within the meaning of the
Securities Act of 1933, as amended, and is subject to the safe
harbor created thereby. Such information involves important risks
and uncertainties that could significantly affect the results in
the future and, accordingly, such results may differ from those
expressed in any forward-looking statements. Future operating
results may be adversely affected as a result of a number of risks
that are detailed from time to time in the company's filings with
the Securities and Exchange Commission. - ALLIANCE GAMING CORP.-
PONG, ASTEROIDS, CENTIPEDE, BREAKOUT and ATARI names and logos are
trademarks or registered trademarks of Atari Interactive, Inc. or
its affiliates. Used with permission. All other trademarks are the
property of their respective owners. Bejeweled is a registered
trademark of PopCap Games. Bejeweled video slots was created under
license by The Game Tree. The Game Tree name and logo are
registered trademarks of The Game Tree. U.S. and foreign patents
pending. All rights reserved. Copyright 2003-2004 The Game Tree.
Betty Boop(TM) (C)2004 King Features Syndicate, Inc. / Fleischer
Studios, Inc.(TM)Hearst Holdings, Inc. / Fleischer Studios, Inc.
Blondie(R) (C)2004 King Features Syndicate, Inc. (TM)Hearst
Holdings, Inc. Chippendales and the Cuffs and Collar Trade Dress
are registered trademarks of Chippendales USA, LLC and may not be
used or reproduced without permission from Chippendales. (C)2004
Chippendales USA, LLC All Rights Reserved. Trademark and (C)2004
Felix the Cat Productions, Inc. HEE HAW(R) is a registered
trademark of Gaylord Program Services, Inc. Copyright (C)2004
Gaylord Program Services, Inc. All rights reserved. (C)2004
Playboy. PLAYBOY and RABBIT HEAD DESIGN are marks of Playboy and
used under license by Bally Gaming, Inc. QuarterMillion$(TM) is a
trademark of Bally Gaming, Inc. SNL, Saturday Night Live and their
related characters and elements are trademarks of NBC, Inc. and are
used with the permission of NBC, Inc. Blues Brothers, and its
related characters and elements are registered trademarks of Daniel
E. Aykroyd and Judith Belushi Pisano and are used with their
permission. Church Lady(TM) & (C)Dana Carvey Enterprises, Inc.
Wayne's World and Wayne Campbell(TM) & (C)Mike Myers. The names
and images of the individuals who appear are used with the
permission of each individual, and no other use may be made without
obtaining permission from that individual. Popeye(R) (C)2004 King
Features Syndicate, Inc.(TM) Hearst Holdings, Inc. ROCKY AND
BULLWINKLE AND FRIENDS(TM), & (C)2004 Ward Productions, Inc.
Licensed by Bullwinkle Studios, LLC. All rights reserved. "S&H,
Green Points and Green Stamps are service marks of the Sperry and
Hutchinson Company, Inc." (C)2004 Bally Gaming, Inc. All Rights
Reserved. For further information please contact Investors and
Media, Robert L. Saxton of Alliance Gaming, +1-702-270-7600.
DATASOURCE: Alliance Gaming Corp. CONTACT: Investors and Media,
Robert L. Saxton of Alliance Gaming, +1-702-270-7600 Web site:
http://www.alliancegaming.com/ Company News On-Call:
http://www.prnewswire.com/comp/638321.html
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