Bally Gaming and Systems Announces Borgata Goes Live With Power Winners(TM), Order for 4,000 iVIEW(TM) Displays
January 04 2006 - 7:00AM
PR Newswire (US)
LAS VEGAS, Jan. 4 /PRNewswire-FirstCall/ -- Bally Gaming and
Systems, a business unit of Alliance Gaming Corp. (NYSE:AGI),
announced today that Borgata Hotel Casino and Spa in Atlantic City
has gone live with Bally Power Winners(TM), one of the signature
products from the Bally Power Bonusing(TM) technology suite, and
has placed an order to install iVIEW interactive touch-screen
displays on more than 4,000 of its slot machines. Marketed under
The PowerPrize Jackpot brand, Bally Power Winners allows Borgata to
offer slot players using their My Borgata card the chance at a
progressive jackpot starting at $100,000 that must hit by $150,000.
In addition, when The PowerPrize Jackpot hits, players using their
My Borgata card all receive either $25 or $50 in bonus slot
dollars. The Bally iVIEWs will allow Borgata to display the Bally
Power Winners technology in a dynamic new way while also providing
the resort with a medium to present additional players club
information, entertainment options and property amenities. The
iVIEW order covers all 3,600 slot machines currently on the floor
as well as 500 machines scheduled to be added during Borgata's
phase one expansion project expected to be completed in second
quarter 2006. "We've been live with The PowerPrize Jackpot for a
couple of weeks now and what was already one of the most energetic
slot floors in the country has been noticeably boosted by this
Bally technology," said Larry Mullin, Chief Operating Officer for
Borgata. "To be the first casino on the East Coast to offer this
bonusing excitement to our players further reinforces our
leadership position as a technology-driven resort that gives our
players added benefits and enhanced customer service." "We truly
value our partnership with Borgata on this project and it's
exciting for Bally to get the first regulatory approval for Power
Winners in New Jersey and then to go live at one of the nation's
premier casino resorts," said Richard Haddrill, CEO of Alliance
Gaming. "We're also gratified Borgata recognizes the power of our
iVIEW display technology by placing the largest single-property
order to date." Bally Power Winners, formerly known as Power
Progressives, was singled out as one of the winners in the Best
Consumer Service Technology category of the 2005 Global Gaming
Business Gaming & Technology Awards. Recognized as the industry
systems leader with more than 345,000 machines and 625 casino,
bingo, Class II, central determination and lottery locations
worldwide -- including more than 150 locations currently running
Bally eTICKET(TM) on more than 152,000 slot machines -- the Bally
Systems product line offers slot machine cash monitoring, cashless,
accounting, security, maintenance, marketing, promotional and
bonusing capabilities, enabling operators to accurately analyze
performance and accountability while providing an enhanced level of
customer service. Las Vegas-based Bally Gaming and Systems, a
business unit of Alliance Gaming Corp. (NYSE:AGI), designs,
manufactures, operates and distributes advanced gaming devices and
systems worldwide. Additional information on Bally Gaming and
Systems can be found at http://www.ballygaming.com/ or
http://www.ballysystems.com/. Alliance Gaming, a diversified gaming
company with headquarters in Las Vegas, also owns and operates
Rainbow Casino in Vicksburg, Miss. Additional information about the
Company can be found at http://www.alliancegaming.com/. Borgata is
a joint venture of Boyd Gaming Corporation (NYSE:BYD) and MGM
MIRAGE (NYSE:MGM). Located at Renaissance Pointe in Atlantic City,
it features 2,000 guest rooms and suites, 125,000 square feet of
gaming, 163 gaming tables, 3,600 slot machines, 11 destination
restaurants, 11 retail boutiques, a 54,000 square foot spa, 70,000
square feet of event space, and parking for 7,100 cars. This news
release may contain "forward-looking" statements within the meaning
of the Securities Act of 1933, as amended, and is subject to the
safe harbor created thereby. Such information involves important
risks and uncertainties that could significantly affect the results
in the future and, accordingly, such results may differ from those
expressed in any forward-looking statements. Future operating
results may be adversely affected as a result of a number of risks
that are detailed from time to time in the company's filings with
the Securities and Exchange Commission. Investor Contact: Mark
Lipparelli Media Contact: Marcus Prater Alliance Gaming Bally
Gaming and Systems (702) 270-7600 (702) 896-7828 DATASOURCE:
Alliance Gaming Corp. CONTACT: Investors, Mark Lipparelli of
Alliance Gaming Corp., +1-702-270-7600; or Media, Marcus Prater of
Bally Gaming and Systems, +1-702-896-7828 Web site:
http://www.ballysystems.com/ Web site: http://www.ballygaming.com/
Web site: http://www.alliancegaming.com/
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