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LAS VEGAS, Nov. 14 /PRNewswire-FirstCall/ -- Bally Gaming and Systems, a business unit of Alliance Gaming Corp. (NYSE:AGI), announced today its third annual Systems User Conference will be held on Nov. 15-16 at the Rio All-Suite Hotel & Casino in Las Vegas. More than 400 attendees are expected for two active days of dynamic, informative sessions, offering technology updates, direction on where the overall industry is headed, valuable insight from industry experts and opportunities to network with peers and key decision-makers in the casino industry. Bally Systems User Conference 3 will provide the outlet to hear from fellow systems users, implementation experts and developers -- dozens of speakers in all -- on myriad topics. From tips and tricks to in-depth strategy sessions, every presentation is being planned to help customers get maximum value from their investment. The conference is also an opportunity to hear from prominent industry experts such as Tim Stanley, Senior Vice President and Chief Information Officer of Harrah's Entertainment, Inc., who will be discussing system integration, and Daniel Garrow, Chief Information Officer and Senior Vice President of Information Systems at Mohegan Sun, who will be discussing the value of using player rewards and comping technology to grow market share. Scheduled to appear on Nov. 15 is special celebrity guest speaker, legendary former NFL quarterback Joe Theismann. A two-time Pro Bowl player and the most successful quarterback in the history of the Washington Redskins, Theismann has been a Sunday night analyst for ESPN since 1998 and will debut as Monday Night Football analyst next season. Leadership, teamwork and a personal drive to excel are what put Theismann at the top of his game and he will be speaking to conference attendees about the challenges of leveraging those qualities in the business area. "The User Conference sessions will enable our customers to maximize the usefulness of their systems while getting a better understanding of where Bally and the industry are going from technology and functional standpoints," said Ramesh Srinivasan, Executive Vice President, Bally Systems. "This event is the customers chance to exchange information with fellow users and gain insight into how to better manage their overall operations. It is also an opportunity for us to take in the valuable feedback that we need to make our products better." Accredited members of the media are invited to attend all sessions. For a list of specific times and sessions or for more information, please call April Augustine at (702) 270-7638 or visit http://www.ballysystems.com/. The User Conference is sponsored by IBM, Oracle, Siebel, Agilysys and Casino Data Imaging. Recognized as the industry systems leader with more than 345,000 machines and 625 casino, bingo, Class II, central determination and lottery locations worldwide -- including more than 140 locations currently running Bally eTICKET(TM) on more than 140,000 slot machines -- the Bally Systems product line offers slot machine cash monitoring, cashless, accounting, security, maintenance, marketing, promotional and bonusing capabilities, enabling operators to accurately analyze performance and accountability while providing an enhanced level of customer service. Las Vegas-based Bally Gaming and Systems, a business unit of Alliance Gaming Corp. (NYSE:AGI), designs, manufactures, operates and distributes advanced gaming devices and systems worldwide. Additional information on Bally Gaming and Systems can be found at http://www.ballygaming.com/ or http://www.ballysystems.com/. Alliance Gaming, a diversified gaming company with headquarters in Las Vegas, also owns and operates Rainbow Casino in Vicksburg, Miss. Additional information about the Company can be found at http://www.alliancegaming.com/. This news release may contain "forward-looking" statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the company's filings with the Securities and Exchange Commission. -BALLY GAMING AND SYSTEMS- Investor Contact: Mark Lipparelli Media Contact: Marcus Prater Alliance Gaming Bally Gaming and Systems (702) 270-7600 (702) 896-7828 DATASOURCE: Alliance Gaming Corp. CONTACT: Investors, Mark Lipparelli of Alliance Gaming, +1-702-270-7600; or Media, Marcus Prater of Bally Gaming and Systems, +1-702-896-7828 Web site: http://www.ballygaming.com/ Web site: http://www.ballysystems.com/ Web site: http://www.alliancegaming.com/

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