Bally Gaming and Systems Announces Deal With Boyd Gaming to Provide Complete Systems Solution, 100% iVIEW(TM) Displays at Two La
September 08 2005 - 9:06PM
PR Newswire (US)
LAS VEGAS, Sept. 8 /PRNewswire-FirstCall/ -- Bally Gaming and
Systems, a business unit of Alliance Gaming Corp. (NYSE:AGI),
announced today that it has entered into an agreement with Boyd
Gaming Corp. (NYSE:BYD) to provide a complete systems and bonusing
solution covering nearly 5,000 slot machines at two of its Las
Vegas locations, the South Coast Hotel and Casino now under
construction and expected to open in early 2006 and another major
locals property. The agreement calls for Bally Gaming and Systems
to install complete slot and casino management systems at two of
Boyd Gaming's Las Vegas properties and equip a total of nearly
5,000 slot machines, including 2,450 slot machines at the South
Coast, with Bally iVIEW interactive touch-screen displays and the
new Bally Power Bonusing(TM) technology. Boyd Gaming will utilize
Bally Power Rewards(TM) (formerly known as eBONUS) from the suite
of Bally Power Bonusing products to create a player- centric
bonusing environment that will provide an enhanced level of rewards
and excitement for Boyd Gaming casino guests. Boyd Gaming also
plans to utilize the Bally iVIEW displays embedded in every slot
machine to convey player loyalty, bonusing and marketing messages
directly to the player while seated at the games. "We're very
pleased to have Boyd Gaming and its properties as partners on this
project that will position two of Boyd's showcase Las Vegas locals
properties as leaders in the push to utilize technology to enhance
the player experience while boosting revenues and improving
operational efficiencies," said Richard Haddrill, CEO of Alliance
Gaming. "One of the driving forces behind this deal was the
enhancement of the entertainment experience for our players, and we
believe the Bally Systems suite of technology is a perfect fit for
our properties," said David Ross, Chief Operating Officer of Boyd
Gaming's Coast Casinos division. "Bally's iVIEW technology is an
incredibly powerful tool that will help us maintain our leading
position in the marketplace." Recognized as the industry systems
leader with more than 345,000 machines and 625 casino, bingo, Class
II, central determination and lottery locations worldwide --
including more than 140 locations currently running Bally
eTICKET(TM) on more than 140,000 slot machines -- the Bally Systems
product line offers slot machine cash monitoring, cashless,
accounting, security, maintenance, marketing, promotional and
bonusing capabilities, enabling operators to accurately analyze
performance and accountability while providing an enhanced level of
customer service. Las Vegas-based Bally Gaming and Systems, a
business unit of Alliance Gaming Corp. (NYSE:AGI), designs,
manufactures, operates and distributes advanced gaming devices and
systems worldwide. Additional information on Bally Gaming and
Systems can be found at http://www.ballygaming.com/ or
http://www.ballysystems.com/. Alliance Gaming, a diversified gaming
company with headquarters in Las Vegas, also owns and operates
Rainbow Casino in Vicksburg, Miss. Additional information and
material news about the Company can be found at
http://www.alliancegaming.com/. In separate press releases today,
Bally updated the status of its annual audit, revealed its plans
for the forthcoming G2E show, and announced significant
transactions with two of Boyd Gaming's Coast properties in Las
Vegas and with Remington Park racino. This news release may contain
"forward-looking" statements within the meaning of the Securities
Act of 1933, as amended, and is subject to the safe harbor created
thereby. Such information involves important risks and
uncertainties that could significantly affect the results in the
future and, accordingly, such results may differ from those
expressed in any forward- looking statements. Future operating
results may be adversely affected as a result of a number of risks
that are detailed from time to time in the company's filings with
the Securities and Exchange Commission -BALLY GAMING AND SYSTEMS-
Investor Contact: Steven Des Champs Media Contact: Marcus Prater
Alliance Gaming Bally Gaming and Systems (702) 270-7600 (702)
896-7828 DATASOURCE: Alliance Gaming Corp. CONTACT: Investors,
Steven Des Champs of Alliance Gaming Corp., +1-702-270-7600; or
Media, Marcus Prater of Bally Gaming and Systems, +1-702-896-7828
Web site: http://www.ballygaming.com/ Web site:
http://www.ballysystems.com/ Web site:
http://www.alliancegaming.com/
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