AGCO’s Fendt® and Luke Bryan Collaborate to Harvest Limited-Edition Popcorn and Support the National FFA Organization
August 23 2022 - 7:10AM
Business Wire
Fendt & Luke Bryan’s Boldly Grown Popcorn,
packaged in Bold Butter and Chart Toppin’ Churro flavors, launches
Thursday, August 25, exclusively at BoldlyGrownGoods.com.
AGCO Corporation (NYSE: AGCO), a global leader in the design,
manufacture and distribution of agricultural machinery and
precision ag technology, and country music superstar Luke Bryan
will introduce on August 25 Fendt & Luke Bryan’s Boldly Grown
Popcorn, a limited-edition packaged snack made with the help of a
few farmer friends from Merritt Pop Co.
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the full release here:
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Country music superstar Luke Bryan poses
with bags of Fendt & Luke Bryan’s Boldly Grown Popcorn early
this summer while on his Tennessee farm. The limited supply of bags
will be available for $5.00 at 12 p.m. Eastern, Thursday, Aug. 25
on BoldlyGrownGoods.com. Once supplies are sold, Fendt will donate
$25,000 to Future Farmers of America. (Photo: Business Wire)
When he isn’t performing sold-out concert tours, recording
chart-topping anthems, or judging the longest-running music talent
show on television, Luke Bryan can be found in the cab of his
Fendt® 724 Vario® tractor on his Tennessee farm. As the summer
winds down and autumn harvest nears, Fendt and Bryan are dropping
this surprise collaboration that promises to be a major hit in its
own right.
Available in Bold Butter and Chart Toppin' Churro flavors,
Boldly Grown Popcorn will be available for sale exclusively on
BoldlyGrownGoods.com for $5.00 per bag (plus shipping) while
supplies last. Fans can purchase popcorn beginning at 12 p.m.
Eastern time on Thursday, August 25.
“I’ve sung about farming my entire career, so having the chance
to work with Fendt to grow my favorite snack for my fans is pretty
special,” Bryan said. “The strength, agility, precision,
reliability, function, and comfort of my Fendt 724 Vario gives me
the same confidence in the cab that I feel when I’m performing on
the biggest stages. Hands down, it’s the perfect tractor for the
job.”
Once the limited supply of Boldly Grown Popcorn sells out, Fendt
will donate $25,000 to the National FFA Organization, the premier
youth organization that prepares members for leadership and careers
in the science, business, and technology of agriculture.
“AGCO’s relationship with Luke Bryan and his Farm Tour really
highlights the passion we share for putting farmers first,” said
Eric Hansotia, AGCO chairman, president, and CEO. “AGCO is a strong
supporter of FFA’s educational mission, and many of our employees –
including myself – grew up in the organization. This is a fun
opportunity for AGCO, Luke, and his fans to help FFA prepare
tomorrow’s farming leaders.”
Fendt is an official sponsor of Luke Bryan’s Farm Tour, an
annual outdoor concert series staged on actual farms throughout the
country. In 2021, Fendt and Bryan produced “Rise Before Sunrise,” a
digital video series featuring more than 20 mini-episodes on
Fendt’s YouTube account that provided a glimpse into Bryan’s mind
while he plowed his Tennessee farm field using his Fendt 724 Vario
tractor.
For more information about Fendt, visit Fendt.com and follow on
Facebook, Twitter, Instagram and YouTube.
Fendt and Vario are registered trademarks of AGCO.
About AGCO
AGCO (NYSE:AGCO) is a global leader in the design, manufacture
and distribution of agricultural machinery and precision ag
technology. AGCO delivers customer value through its differentiated
brand portfolio including core brands like Challenger®, Fendt®,
GSI®, Massey Ferguson®, Precision Planting® and Valtra®. Powered by
Fuse® smart farming solutions, AGCO’s full line of equipment and
services help farmers sustainably feed our world. Founded in 1990
and headquartered in Duluth, Georgia, USA, AGCO had net sales of
approximately $11.1 billion in 2021. For more information, visit
www.AGCOcorp.com. For company news, information and events, please
follow us on Twitter: @AGCOCorp. For financial news on Twitter,
please follow the hashtag #AGCOIR.
About Luke Bryan
Since his debut, Bryan has garnered 29 No. 1 hits and has more
RIAA-certified digital singles than any other Country artist with
68.5 million. His worldwide global streams are over 18.9 billion
and he has sold nearly 13 million albums. His headline concert
tours have played sold-out shows for 12 million fans inclusive of
36 stadium concerts, Farm Tours, Spring Break shows, and seven
sold-out ‘Crash My Playa’ destination concert events. The Georgia
native is currently headlining his “Raised Up Right Tour.”
On Nov.9, Luke and NFL superstar Peyton Manning will host
“The 56th Annual CMA Awards” live from Nashville’s Bridgestone
Arena 8:00-11:00 PM/EST on ABC. In 2023, Luke, Katy Perry and
Lionel Richie are back for their sixth season as celebrity judges
on ABC’s American Idol.
Follow Luke Bryan: LukeBryan.com Facebook Twitter Instagram
YouTube
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version on businesswire.com: https://www.businesswire.com/news/home/20220823005288/en/
Dave Fransen, Exponent/Colle McVoy | dave.fransen@exponentpr.com
| 612-360-8824 Bob Blakely, AGCO | Bob.Blakely@AGCOCorp.com |
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