Nike Women's Marathon Expected to Raise $40 Million in Just Three Years
October 20 2006 - 2:41PM
PR Newswire (US)
15,000 women will share bond and raise money for The Leukemia &
Lymphoma Society SAN FRANCISCO, Oct. 20 /PRNewswire-FirstCall/ --
The Nike Women's Marathon, the premier women's race in the country,
is sold out for the third straight year with 15,000 participants
across the globe registered for the event in San Francisco on
October 22, 2006. The event has raised $24 million over two years
for The Leukemia & Lymphoma Society's lifesaving cancer
research program and is expected to raise $40 million after only
its third year. Of the 15,000 registered runners, 95% are female -
which makes this one of the largest women's races in the United
States and the world. (Photo:
http://www.newscom.com/cgi-bin/prnh/20061020/SFF027
http://www.newscom.com/cgi-bin/prnh/19990818/NIKELOGO ) The Nike
Women's Marathon, in conjunction with The Leukemia &Lymphoma
Society (LLS), will allow runners around the world to virtually
join the 15,000 marathoners by syncing up through Nike+ technology
at http://www.nikeplus.com/. Nike will donate $1 to The Leukemia
& Lymphoma Society (http://www.lls.org/) for every mile that
runners around the world log between now and October 22nd. With a
goal of raising $50,000 by race day, every mile will make a
difference in the fight against cancer. This distinctive event was
inspired by the 20th anniversary of Joan Benoit Samuelson's
historic gold medal win in the first all-women's marathon at the
1984 Olympics. Joan ran the Nike Half-Marathon in both 2004 and
2005. This year's marathon boasts a unique inspiration during the
last leg - the first ever Little Sister Lane will merge with the
race course for a 4-mile stretch near Lake Merced. Kids from nine
local youth organizations will run together to motivate and inspire
marathoners to cross the finish line. Mt Gleason Middle School in
Sunland, CA, one of the participating organizations, will schedule
training runs in early October to prepare young runners, age 12-15,
for the Little Sister Lane as well as provide transportation for 30
runners and a student cheering section on race day. In its first
year of existence, the inaugural race was sold out in a few weeks
before race day, attracted more than 10,000 participants and raised
over $10 million for The Leukemia & Lymphoma Society. The 2005
Nike Women's Marathon attracted over 15,000 participants from 17
different countries and 50 different states. The Nike Women's
Marathon sells out faster than most marathons of its size and has
become one of the biggest philanthropic contributors among races,
raising more than $24 million in its first two years. "The Nike
Women's Marathon is truly a unique event that brings women of all
ages together to participate in a race designed just for them,"
said Brian O'Connor, Nike Brand Manager for Running. "The fact that
the race sold out in record time with 95% of the participants being
women underscores that women are looking for a race designed for
them. Tiffany necklaces, the chocolate mile and a runners'
coat-check are just a few of the special elements that contribute
to the popularity of this race. We are excited to see the streets
of San Francisco filled with women accomplishing not only the 26.2
miles of the marathon, but raising millions of dollars for LLS,
which is an incredible feat." Both full (26.2 miles) and half
(13.1) marathon courses will remain the same for 2006 from 2005,
incorporating famous San Francisco landmarks and scenery. The race
will start in Union Square and run along the San Francisco Bay with
scenic views of Alcatraz and the Golden Gate Bridge, ushering
runners down the Great Highway as they cross the finish line. Along
the course, runners will be offered support to keep them motivated,
including a coat check to stash unwanted clothes, the Chocolate
Mile - a mile of chocolate goodies from Ghirardelli - and a
pedicure station. All race finishers will receive an official 2006
Finisher Necklace designed by Tiffany & Co.(R) and a Nike Dri-
FIT performance top. "It is great to see so many women running and
celebrating the uniqueness of the Nike Women's Marathon," said
Benoit Samuelson. The strength, determination and commitment these
women demonstrate is motivational and inspirational to anyone who
wants to accomplish a goal of completing a marathon." The Nike
Women's Marathon will be an all-weekend celebration. Activities
will include a race "Expotique" at Union Square featuring health
and fitness consultations and demonstrations, as well as
complimentary spa services. After the race, finishers will be able
to enjoy a post-race concert. Race participants can train for the
marathon through The Leukemia & Lymphoma Society's Team In
Training(R), the world's largest sports endurance training program.
Local participants can join Nike Club Run SF, Nike's free
innovative and comprehensive training series, or join the Students
Run Oakland High School club training program which is new group
that will also be participating in this year's event. To register
with Team In Training, log onto
http://www.teamintraining.org/nikewm or call 1-800-482.TEAM. To
learn more about the Nike Women's Marathon, visit
http://www.nikemarathon.com/. About Nike Nike, Inc. based in
Beaverton, Oregon is the world's leading designer, marketer and
distributor of authentic athletic footwear, apparel, equipment and
accessories for a wide variety of sports and fitness activities.
Wholly owned Nike subsidiaries include Converse Inc., which
designs, markets and distributes athletic footwear, apparel and
accessories; Bauer NIKE Hockey Inc., a leading designer and
distributor of hockey equipment; Cole Haan(R), which designs,
markets, and distributes fine dress and casual shoes and
accessories; and Hurley International LLC, which designs, markets
and distributes action sports and youth lifestyle footwear, apparel
and accessories. About Team In Training Team In Training is the
world's largest endurance sports training program. The program
provides training to run or walk a whole or half marathon or
participate in a triathlon or century (100-mile) bike ride.
Participants raise funds for leukemia, lymphoma and myeloma
research and patient services in exchange for training, support,
and lodging and airfare to the event of their choice. Since TNT's
inception, more than 200,000 participants have raised more than
$470 million. About The Leukemia & Lymphoma Society The
Leukemia & Lymphoma Society(R), headquartered in White Plains,
NY, is the world's largest voluntary health organization dedicated
to funding blood cancer research and providing education and
patient services. The Society's mission is to cure leukemia,
lymphoma, Hodgkin's disease and myeloma, and to improve the quality
of life of patients and their families. Since its founding in 1949,
the Society has provided more than $438 million for research
specifically targeting leukemia, lymphoma and myeloma. Last year
alone, the Society made more than 4.2 million patient contacts
through services provided at its home office and by its 66 chapters
in the U.S. and Canada. ABOUT STUDENTS RUN OAKLAND Students Run
Oakland is a community-based nonprofit, non-competitive athletic
and mentoring program in Oakland, California that uses the
challenge of training for a 26.2 mile marathon to help
disadvantaged high school students develop long term goals, improve
their health and overcome obstacles. Like many of the women
participants for our Nike Women's Marathon, they leave transformed
mentally and physically.
http://www.newscom.com/cgi-bin/prnh/20061020/SFF027
http://www.newscom.com/cgi-bin/prnh/19990818/NIKELOGO
http://photoarchive.ap.org/ DATASOURCE: Nike, Inc. CONTACT: Morgan
Shaw of Nike Media Relations, +1-917-331-4748, or Web site:
http://www.nikebiz.com/
Copyright