CA Technologies Study Reveals Significant Differences in Perceptions on State of Digital Trust
July 31 2018 - 9:00AM
Business Wire
Nearly Half of Businesses Admit to Selling
Customer Data despite Claiming Data Protection as Paramount;
Consumer Behavior Shows Strong Correlation Between Loss of Business
and Lack of Digital Trust
CA Technologies (NASDAQ:CA) today revealed the results of an
extensive global survey of consumers, cybersecurity professionals
and business executives about their views on digital trust.
Conducted by analyst firm Frost & Sullivan, the inaugural
report, titled “Global State of Digital Trust Survey and Index
2018,” highlights how consumers perceive and trust organizations to
protect their digital data. It also includes significant data about
how business leaders and cybersecurity professionals at
organizations view their responsibilities of data stewardship, the
licensing of consumer data to third parties and the technologies
they are implementing to protect data and customer privacy.
This report comes at a critical time, as consumers are
increasingly transacting online – whether for work, leisure or play
– providing organizations with access to vast amounts of data, from
consumer profiles and personal information to user behavior and
habits. With that increasing store of data also comes greater
responsibility to protect it against abuse from external and
internal sources.
Amidst a continuous stream of headlines about major data
breaches in enterprise and government agencies, the degree to which
consumers have placed their trust in organizations to protect their
personally identifiable information (PII) online has never been
more relevant. In 2017 alone, the number of confirmed data breaches
globally was staggering. Against this backdrop, it is crucial for
business leaders to understand worldwide public sentiment
concerning the sharing of information online, and the impact of
data and privacy breaches on the company’s bottom line.
“We are at a crossroads in the information age as more companies
are being pulled into the spotlight for failing to protect the data
they hold, so with this research, we sought to understand how
consumers feel about putting data in organizations’ hands and how
those organizations view their duty of care to protect that data,”
said Jarad Carleton, industry principal, Cybersecurity at Frost
& Sullivan. “What the survey found is that there is certainly a
price to pay – whether you’re a consumer or you run a business that
handles consumer data – when it comes to maintaining data privacy.
Respect for consumer privacy must become an ethical pillar for any
business that collects user data.”
Responses to the survey showed that the Digital Trust Index for
2018 is 61 points out of 100, a score that indicates flagging faith
from consumers surveyed in the ability or desire of organizations
to fully protect user data. The index was calculated based on a
number of different metrics that measure key factors around the
concept of digital trust, including how willing consumers are to
share personal data with organizations and how well they think
organizations protect that data.
Key findings from the report include:
- Nearly half (48 percent) of consumers
report that they currently use, or have used in the past, services
of organizations that were involved in a publicly disclosed data
breach and, of those, 48 percent have stopped using the services of
an organization because of a breach.
- There is a 14-point gap between the
Digital Trust Index of consumers (61 percent) and the perceptions
by business decision makers and cybersecurity professionals (75
percent), signifying mismatched perceptions among these audiences
in a measurement of perceived consumer trust versus actual consumer
trust.
- Only half of consumers surveyed (49
percent) are willing to provide their personal data in exchange for
digital services.
- 90 percent of organizations claim that
they are very good at protecting consumer data, showing a high
level of self-confidence, despite the fact that nearly half (48
percent) of business executives admitted that their organization
has been involved in a publicly disclosed consumer data breach in
the last year.
- 43 percent of business executives admit
to selling consumer data that includes personally identifiable
information, while only 15 percent of cybersecurity professionals
surveyed knew that their company was selling data containing
PII.
These results point to a significant gap between how
organizations view their responsibilities on data stewardship and
consumer expectations around how organizations protect consumer
data. In the application economy where data is king, organizations
must prioritize data privacy and security or risk serious
ramifications. Organizations can mitigate these risks by taking a
proactive stance on security, such as narrowing their policies for
sharing user data, reducing privileged user access, implementing
continuous user authentication technologies, and adopting better
cybersecurity and privacy controls to stop hackers.
“In today’s digital world, consumers expect security and privacy
to go hand-in-hand with a great user experience. The study clearly
shows that trust is fleeting if organizations don’t do their due
diligence to protect consumer data from getting into the wrong
hands,” said Mordecai Rosen, general manager, Security at CA
Technologies. “Now, more than ever, organizations need to
understand that success in the digital economy requires that they
embrace a security-first mindset – a key tenet in our Modern
Software Factory model. A loss of digital trust has implications on
all aspects of a business and brand perception, so organizations
owe it to their customers and shareholders to get it right.”
Survey Methodology
The global online survey of 990 consumers, 336 security
professionals and 324 business executives across 10 countries was
sponsored by CA Technologies and conducted by Frost & Sullivan
in March and April 2018. The survey’s respondents assume senior
business and IT positions at public and private enterprises across
nine industry sectors. For full survey methodology details, see the
report “Global State of Digital Trust Survey and Index 2018.”
Download the full report and access other supporting
materials:
Report: CA Technologies Global State of Digital Trust Survey and
Index 2018
Blog: Does Digital Trust Matter in a Zero-Trust Online World? by
David Duncan
About CA Technologies
CA Technologies (NASDAQ:CA) creates software that fuels
transformation for companies and enables them to seize the
opportunities of the application economy. Software is at the heart
of every business in every industry. From planning, to development,
to management and security, CA is working with companies worldwide
to change the way we live, transact, and communicate – across
mobile, private and public cloud, distributed and mainframe
environments. Learn more at www.ca.com.
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Copyright © 2018 CA, Inc. All rights reserved. All trademarks,
trade names, service marks, and logos referenced herein belong to
their respective companies.
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version on businesswire.com: https://www.businesswire.com/news/home/20180731005031/en/
CA TechnologiesPressJennifer Miu,
+1-650-534-9318jennifer.miu@ca.com
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