ASAP Expands In-Stadium Mobile Ordering with Alabama, Adds Alcohol
August 31 2022 - 8:45AM
Business Wire
New Deal Introduces Newly Rebranded ASAP
Ordering App
ASAP, the on-demand delivery brand for Waitr Holdings Inc.
(Nasdaq: WTRH), has announced a new partnership with the University
of Alabama. The new agreement brings back in-stadium ordering to
Bryant-Denny Stadium – along with the exciting new addition of beer
and wine as pick-up options. Fans will be able to order food and
beverages right from their phones using the new ASAP app.
ASAP’s proprietary in-stadium ordering technology allows fans to
continue watching the game and avoid long lines at concession
areas. ASAP’s new in-stadium mobile ordering agreement with Alabama
is the latest stadium deal for the company. In just the past few
weeks, ASAP has signed stadium ordering partnerships with the New
York Giants, the New York Jets and the New Orleans Saints.
The partnership with Alabama includes ASAP branding throughout
the stadium. The video board, in-stadium LED, and other signage
will promote ASAP mobile ordering with the concession areas clearly
identifying ASAP pick-up sites.
“Alabama has one of the best game-day atmospheres in the
country, and we’re excited to be back to enhance that experience
with the new ASAP platform,” said Carl Grimstad, CEO and Chairman
of the Board of ASAP, Inc. “In our first year, fans told us they
loved ‘skipping the wait’ at concession stands throughout
Bryant-Denny Stadium, and we believe the new beer and wine service
will be every bit as popular.”
To order food and beverages – including alcohol in most sections
– using the ASAP platform, fans simply scan QR codes in the
concourse, or download the ASAP app. With notifications enabled,
they are alerted when their order is ready for pickup. In addition,
ASAP platform brand ambassadors will be stationed throughout the
stadium to bolster the overall fan experience and educate fans on
mobile ordering.
The mobile ordering experience for Alabama games also serves as
an introduction of the new ASAP brand name to the state. Just last
week, the company rebranded and officially changed its name from
Waitr to ASAP, signaling a new “deliver anything” business model.
In the coming weeks, ASAP will expand its on-demand service to
offer same-day delivery of a wide variety of items such as food,
alcohol, apparel, luxury, sporting goods, auto parts and electrical
products.
About ASAP.COM
ASAP.COM, the on-demand delivery brand for Waitr Holdings Inc.,
is an online ordering technology platform using the “deliver
anything ASAP” model making it easy to order food, alcohol,
convenience, grocery, flowers, auto parts and more at your
fingertips and get them delivered ASAP. Its proprietary in-stadium
mobile ordering technology now provides an enhanced fan experience
at sports and entertainment venues, allowing fans to place orders
from their favorite in-stadium concessions, directly from their
seats. Additionally, the ASAP.COM platform facilitates access to
third parties that provide payment processing solutions for
restaurants and other merchants. It provides a convenient way to
discover, order and receive a wide variety of on-demand products –
ASAP. As of June 30, 2022, ASAP.COM operates in approximately 1,000
cities throughout the United States.
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Investors WaitrIR@icrinc.com
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