Visteon Unveils Unified Brand, Expanded Product Portfolio for Specialty Market
November 04 2003 - 8:01AM
PR Newswire (US)
Visteon Unveils Unified Brand, Expanded Product Portfolio for
Specialty Market LAS VEGAS, Nov. 4 /PRNewswire-FirstCall/ --
Visteon Corporation today unveiled a unified brand offering and
expanded product portfolio designed to help specialty and accessory
distributors and retailers increase market share and customer
loyalty. (Logo:
http://www.newscom.com/cgi-bin/prnh/20001201/DEF008LOGO ) Visteon
is displaying a broad range of automotive and light-truck accessory
concepts at its SEMA exhibit (No. 33705) in Las Vegas from November
3 through 7, 2003. On display are GlideMaster(TM), a
next-generation gliding rear window for light trucks, and a variety
of in-vehicle mobile electronics/entertainment systems. "The
Visteon brand stands for innovation and original equipment (OE)
quality systems and components that enhance the consumer's vehicle
ownership experience," said Greg Gyllstrom, vice president and
general manager of Visteon North America and Asia Pacific
Aftermarket. "Our SEMA exhibit is only a small sampling of our
engineering, manufacturing and marketing capabilities. We look
forward to leveraging these resources on behalf of a growing number
of performance and specialty distributors across North America."
The new Visteon aftermarket brand combines highly innovative
OE-quality products, aggressive brand support and exceptional
shipping performance to match the needs of specialty distributors
and their customers. In addition to products that meet the
specialty aftermarket's quality standards, the new Visteon
aftermarket program is focused on achieving exceptional fill rate
and a relentless focus on helping distributors maximize sales while
reducing inventory requirements. "It's our overarching
responsibility to provide the products, programs and ancillary
tools that will help distributors grow their businesses," Gyllstrom
said. "This requires not only products that exceed the expectations
of the retailer and consumer, but a commitment on our part to
listen to and learn from our customers and adapt our services to
their individual needs." Visteon Corporation is a leading
full-service supplier that delivers consumer-driven technology
solutions to automotive manufacturers worldwide and through
multiple channels within the global automotive aftermarket. Visteon
has about 75,000 employees and a global delivery system of more
than 180 technical, manufacturing, sales and service facilities
located in 25 countries.
http://www.newscom.com/cgi-bin/prnh/20001201/DEF008LOGO DATASOURCE:
Visteon Corporation CONTACT: Robin Pannecouk, +1-313-755-9121, , or
Jim Fisher, +1-313-755-0635, , both of Visteon Corporation Web
site: http://www.visteon.com/
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