Pure Sunfarms introduces Soar, a cannabis brand reaching new heights
November 09 2022 - 07:30AM
GlobeNewswire Inc.
Pure Sunfarms Corp. (“Pure Sunfarms”), a wholly owned subsidiary of
Village Farms International, Inc. (Nasdaq: VFF), further expands
its brand portfolio by introducing Soar, a cannabis brand designed
to deliver an elevated cannabis experience with limited quantity
batches of exotic and unique genetics that are hand-harvested,
hang-dried, and hand-detailed.
Soar offers dried flower that is thoughtfully selected,
thoroughly tended to, and carefully sorted to ensure only the best
buds make it through to each finished 7g package. Based on the
expression of cultivars and their distinctive aroma profiles, each
strain is reviewed and assigned to an aroma collection—citrus,
cake, fruit or gas—which plays an important role in understanding
the cultivar and potential experience, and allows the consumer to
choose the strain that appeals to them most.
“Soar is joining our family of brands, which includes our BC
grown flagship brand, Pure Sunfarms, and our newly introduced,
bulk-sized value brand, the Original Fraser Valley Weed Co.,” says
Mandesh Dosanjh, President and CEO, Pure Sunfarms. “The Soar brand
complements the portfolio by offering select cultivars chosen for
their unique characteristics, hang-dried and presented through our
aroma collections for an elevated dried flower experience. We’re
excited about our newest addition to round out our offerings for
the Canadian cannabis consumer.”
Soar’s initial limited batch offering includes 7g packages
of:
Pineapple God (Potency: 22-28% THC, Aroma
Collection: Fruit): High-THC indica-leaning Pineapple God is one of
Soar’s fruit-aroma cultivars. This plant offers stacked colas of
sticky green, pink and purple buds with exotic aromas of tropical
fruit from the dominant terpenes: caryophyllene and humulene.
Pineapple God is a potent God Bud cross with aromatic Black Cherry
Punch.
Cherry Do-Si-Dos (Potency: 22-28% THC,
Aroma Collection: Fruit): A high-THC indica, Cherry Do-Si-Dos is
part of Soar’s fruit collection, showcasing uncompromising flavours
that are equal parts floral, fruity, and funky. A cross that shares
a lineage with the dank Dosidos, it produces dense and dark,
trichome-abundant buds.
Alien Fuel (Potency: 20-26% THC, Aroma
Collection: Citrus): Part of our citrus aroma collection, Alien
Fuel is a potent, hybrid strain featuring an attractive pale green
flower with purple tips, frosty buds with short bright orange
hairs. A cross of high-octane Jet Fuel Gelato and the potent
Pacific Northwest genetic MAC 1, its flowers deliver a balance of
citrus and herbal aromas from the dominant terpenes of
caryophyllene and linolool.
Soar products will be available in Alberta starting November 11,
and in Ontario and BC in the weeks following.
About Pure Sunfarms
Pure Sunfarms is one of the largest cannabis operations in the
world with 2.2 million square feet of greenhouse space in Delta,
British Columbia. The company currently operates within 1.65
million square feet, and has capacity to produce, sell and
distribute 112,500 kilograms of high-quality, BC-grown dried flower
annually for Canadian recreational and international markets, with
the ability to expand annual output to 150,000 kilograms as needed.
The company brings together decades of agricultural and legacy
cultivation experience with best-in-class, large scale operational
expertise, and is Canada's top-selling brand.
Pure Sunfarms products are available in Ontario, British
Columbia, Alberta, Saskatchewan, Manitoba, Yukon, Northwest
Territories, New Brunswick, and Newfoundland and Labrador at
participating retailers and online through each region’s respective
distributor where applicable. Pure Sunfarms also provides cannabis
to its affiliate ROSE LifeScience in Québec, other licensed
producers in Canada and is EU GMP certified to export product
internationally.
Pure Sunfarms is the licensed producer of record for Pure
Sunfarms, The Original Fraser Valley Weed Co., Soar, and is Cookies
sun-grown partner in Canada. Pure Sunfarms is a wholly owned
subsidiary of Village Farms International, Inc. (Nasdaq: VFF).
www.puresunfarms.com
Media Contact
Danielle AlloreCommunications Managermedia@puresunfarms.com
Photos accompanying this announcement are available at:
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