Vera Bradley Partners with Coleman® To Launch New Limited-Edition Collection
May 11 2022 - 8:00AM
Vera Bradley, Inc. (NASDAQ: VRA) today announced that Vera Bradley,
its iconic American bag and luggage lifestyle brand, has partnered
with The Coleman Company to develop fashionable outdoor gear for
those who appreciate function and style. Inspiring new adventures,
the limited-edition Vera Bradley + Coleman collection pairs Vera
Bradley’s iconic patterns and purposeful functionality with
Coleman’s storied heritage and outdoor expertise.
From day trips to overnight weekend getaways, the collection
includes a variety of new products with can’t-miss design details,
like a water-repellent finish and a spot for a water reservoir, and
two exclusive patterns, Eden Paisley and Wildflowers Blue, to
inspire customers to enjoy the outdoors all summer long.
“Vera Bradley and Coleman are both beloved American heritage
brands known for quality, durability, innovation, and thoughtful
design, so our partnership is a natural fit. The Vera Bradley +
Coleman collection is a perfect complement to our mission of
connecting and empowering women and girls in their unique and
remarkable journeys. This collection will allow our customers to
explore the world with ease and make it a brighter place at the
same time,” noted Daren Hull, Vera Bradley Brand President.
Jim Pisani, CEO of the Coleman Company, Inc., added, “The
outdoors has always been a place for personal growth and
expression, and the Coleman Company has been a part of that journey
for more than 120 years. We’re excited to introduce a collaboration
that pairs the iconic patterns of Vera Bradley with the storied
history and outdoor expertise of Coleman.”
The Vera Bradley + Coleman collection is now available for
purchase in select Vera Bradley Full Line stores and Target stores,
as well as on verabradley.com, coleman.com and target.com.
The collection includes:
- 28-Can Soft Cooler: With a
comfortable carrying strap and multiple pockets, this cooler is
perfect for picnics, festivals, or any outdoor entertainment.
- Broadband Quad Chair: Take
comfort with you on any adventure; this chair easily folds in a
carry bag and is ready for the next relaxation opportunity.
- 4P Skydome™ Tent: Compact in
size, this is the perfect weekend getaway tent. The easy set-up
allows for more time spent with friends and family.
- 20oz Brew Tumbler: The ideal
pint glass for every endeavor, this stackable tumbler includes a
built-in bottle opener and straw to take with you on the go.
- Cooler Backpack: Carry your
cold drinks and snacks with ease on your next camping adventure
with this Cooler Backpack.
- Sling Backpack: The cargo
space of a small backpack and the effortlessness of a hands-free
crossbody style meet at last.
- Daypack (15L) and Large Daypack
(22L): Whether you're hiking new trails
or exploring your own backyard, these packs have your back for
adventures near and far.
- Camping Blanket: Travel-ready
and so soft, this camping blanket has a water-repellent finish with
a fleece backing so you'll be warm and cozy no matter where your
journey takes you.
- Hip Bag: Wherever you wander,
this thoughtful hip bag has all of your needs covered. From its
water-repellent finish to its comfortable elastic strap, you'll
reach for it before embarking on any adventure.
ABOUT VERA BRADLEY:Vera Bradley, based in Fort
Wayne, Indiana, is a leading designer of women’s handbags, luggage
and other travel items, fashion and home accessories, and unique
gifts. Founded in 1982 by friends Barbara Bradley Baekgaard and
Patricia R. Miller, the brand is known for its innovative designs,
iconic patterns, and brilliant colors that inspire and connect
women unlike any other brand in the global marketplace. Visit
www.verabradley.com and follow @verabradley to learn more.
ABOUT THE COLEMAN COMPANY, INC:Built from 120
years of experience, The Coleman Company, Inc. inspires connections
between people and the outside, and our gear is everywhere you are:
on the trail, by the lake, at the campsite—and these days, even in
your backyard. Coleman believes that time spent outside reconnects
people with each other and with the planet, paving the path for a
better tomorrow—for everyone. The Outside is Calling. Answer it.
For more, visit coleman.com and follow them
on Instagram.
ABOUT NEWELL BRANDS:Newell Brands (NASDAQ: NWL)
is a leading global consumer goods company with a strong portfolio
of well-known brands, including Rubbermaid, FoodSaver, Calphalon,
Sistema, Sharpie, Paper Mate, Dymo, EXPO, Elmer’s, Yankee Candle,
Graco, NUK, Rubbermaid Commercial Products, Spontex, Coleman,
Campingaz, Contigo, Oster, Sunbeam and Mr. Coffee. Newell Brands'
beloved, planet friendly brands enhance and brighten consumers
lives at home and outside by creating moments of joy, building
confidence and providing peace of mind. Additional information
about Newell Brands is available on the company’s website,
www.newellbrands.com.
MEDIA
CONTACTS |
Vera Bradley Media:877-708-VERA
(8372)Mediacontact@verabradley.com |
Hunter PR for Vera
Bradley:verabradley@hunterpr.com |
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/b3e7173d-ae26-4e37-9c24-8eb12208c853
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