Unica's On-Demand Web Analytics Solution Finds New Customers
February 11 2008 - 9:21AM
Business Wire
Unica Corporation (Nasdaq: UNCA), a global provider of enterprise
marketing management (EMM) solutions, today announced enhanced
features and new customer wins for its web analytics solution,
Affinium� NetInsight�. As internet marketers seek more flexibility
in analyzing both off-line and online customer behavior,
organizations across a variety of industries are turning to
scalable on-demand solutions for their web analytics needs. As the
industry leader in enterprise marketing management, Unica is
uniquely suited to provide these integrated marketing solutions.
Recent adopters of Unica�s web analytics solutions, both on-demand
and on-premise, include Nebraska Book Company, Global Travel,
Euromaster, Visit Britain, and the world�s leading publisher of
science and health information, Elsevier. �With Unica�s NetInsight
On Demand, we�re bringing the power of web analytics to many more
people in our organization, allowing us to optimize across a wide
range of site types, from pure content to eCommerce,� said Angie
Brown, web analytics manager, Elsevier. �The intuitive user
interface, combined with a flexible on-demand platform, makes
Affinium NetInsight easily accessible for typical marketing
professionals, while the system's robust segmentation capabilities
allow web analytics professionals like myself to dive deep into the
data.� In related news, Unica released its latest version of
Affinium NetInsight, featuring an advanced user interface intuitive
enough for enterprise-wide self-service deployments, yet able to
deliver powerful analytics and segmentation capabilities. Its
signature �drag and drop� exploration capabilities, coupled with
Drill Anywhere� functionality, enable marketers to extract hidden
insights from massive amounts of detail data for more actionable
marketing. �As more and more marketing resources are shifted
online, Affinium NetInsight provides an easy way for companies to
integrate online and off-line customer behavior,� said Steve
O�Brien, VP, Internet Marketing Solutions Group, Unica Corporation.
�Unica offers the internet marketing solutions that organizations
want today; but it�s our vision for the market that sets us apart.
Unica is the only provider of internet marketing solutions that
also has presence and credibility in the enterprise marketing space
and customers are starting to appreciate that.� Affinium NetInsight
On Demand is fully compatible with Unica�s on-premise Affinium
NetInsight solution, making it easy for organizations to bring web
analytics in-house or switch to on-demand applications without loss
of data or configuration customization. Unica�s web analytics
solutions provide marketers with the ability to analyze web
traffic, online customer behavior and internet marketing
initiatives. When combined with other solutions in Unica�s Affinium
suite, Affinium NetInsight allows marketing professionals to obtain
an end-to-end view of customer behavior both online and offline,
and launch targeted campaigns that reach the right customer at the
right time with the right offer. For more information, please
visit: http://netinsight.unica.com/. See Affinium NetInsight
On-Demand in action at the eTail Conference (booth #30) in Palm
Desert, CA, February 11-14, 2008. About Unica Unica Corporation
(NASDAQ: UNCA) is a leading global provider of enterprise marketing
management (EMM) software and services. The most comprehensive EMM
suite on the market today, Unica's Affinium� software streamlines
the entire marketing process from analysis and planning to project
management, execution and measurement. More than 600 companies
worldwide depend on Unica for their enterprise marketing management
solution. Unica is headquartered in Waltham, Massachusetts with
offices around the globe. For more information, visit
www.unica.com. Note to Editors: Copyright 2008 Unica Corporation.
Unica, the Unica logo, Affinium, and NetInsight are registered
trademarks of Unica Corporation. All other product names, service
marks, and trademarks mentioned herein are trademarks of their
respective owners. Forward-looking Statements The information
provided in this press release above contains forward-looking
statements that relate to future events and future financial
performance of Unica. These forward-looking statements are based
upon Unica's historical performance and its current plans,
estimates and expectations and are not a representation that such
plans, estimates, or expectations will be achieved. These
forward-looking statements represent Unica's expectations as of the
date of this press announcement. Subsequent events may cause these
expectations to change; and Unica disclaims any obligation to
update or revise the forward-looking statements in the future.
Matters subject to forward-looking statements involve known and
unknown risks and uncertainties, including volatility of stock
price due to the difficulty in predicting operating results and the
long sales cycle for Unica's software; failure by Unica to develop
new software products and enhance existing products; failure to
retain key staff; failure by Unica to maintain historical
maintenance renewal rates; the potential that Unica will not
maintain its leadership position in the future; the potential that
Unica�s NetInsight business will not continue to grow, and failure
to properly protect Unica's proprietary rights and intellectual
property. These and other factors listed in the Annual Report on
Form 10K for the fiscal year ended September 30, 2006 under �Risk
Factors� could cause Unica's performance or achievements to be
materially different from those expressed or implied by the
forward-looking statements.
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