Target, Ulta Beauty Plan Retail Collaboration
November 10 2020 - 8:45AM
Dow Jones News
By Matt Grossman
Target Corp. and Ulta Beauty Inc. will initiate a retail
partnership, bringing a "shop-in-shop" model to more than 100
Target locations next year, the companies said Tuesday.
The Ulta Beauty at Target sites will comprise spaces of around
1,000 square feet within existing Target stores. Target will train
store workers to sell Ulta cosmetics products in the areas, which
will be placed near Target's existing beauty sections.
The collaboration will also extend to Target's website and
retail app, where interfaces for buying Ulta products will mirror
the in-store experience, the companies said.
Ulta and Target said they plan to bring the model to hundreds
more locations over time. Ulta Chief Executive Mary Dillon
described the strategy as a way to expand the potential of Ulta's
physical and digital footprints.
Write to Matt Grossman at matt.grossman@wsj.com
(END) Dow Jones Newswires
November 10, 2020 08:30 ET (13:30 GMT)
Copyright (c) 2020 Dow Jones & Company, Inc.
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