via NewMediaWire -- Troika Media Group, Inc.
(Nasdaq:TRKA) ("TMG" or "Company"), a brand consultancy
and marketing innovations company that provides integrated
branding and marketing solutions for global brands in
entertainment, sports and consumer goods, today announced that
in collaboration with Stampede Ventures, an LA-based content
creation company, the Company’s New
York-based Mission group was engaged to launch a new
non-fungible token (“NFT”) series based on a partnership between
the Dole Sunshine Company and the “Hungry Artist” David Datuna. The
five-piece series includes four fruit-inspired NFTs and a final
fifth piece, Sunshine for All. To view a video of the
series, please click on the following link
https://youtu.be/tud8YGXjbAw
Mission specializes in placing brands in
culture via live experiences, brand partnerships, public relations,
social and influencer engagement and amplification. Mission,
together with Stampede Ventures, worked
collaboratively with Dole to create a successful
NFT, including partnering with the artist, narrative
development, gallery installation, sourcing of the videographer and
photographer for all social assets and promotion, and the
development of assets for the NFT auction
platform Rarible.com.
NFTs are digital files such as art, video, and
audio stored on blockchain, which is the digital ledger technology
that powers cryptocurrencies like Bitcoin. NFTs are an
important new technology -- they allow artists and sellers to
have full control over the distribution of an item, including
tracking its use and preventing the creation of fakes. Troika
intends to launch an NFT managed services platform to turn NFTs
into a reliable source of revenue for its clients, within the film,
TV, music, gaming, foods and technology industries.
“TMG was honored to launch its first NFT
initiative with Dole centered around generating greater awareness
of world hunger,” said Robert
Machinist, Troika Chairman and CEO. “We are
very excited about adding capabilities and services into the
promising new NFT ecosystem where technology innovation can help
solve many of the challenges affecting our clients in the content
creation industry. NFT’s can also support our clients’
brand-building, brand awareness and product promotion initiatives
by enhancing the user experience and driving consumer loyalty."
“The NFT space is an exciting frontier that
unlocks so many possibilities in art and media and Stampede
Ventures was thrilled to partner with Mission, Dole and David
Datuna for an ambitious project in this strange new world that
supports a terrific cause,” said Jay Judah, Head of Alternative and
Innovation at Stampede Ventures.
The Dole/Datuna Partnership focused on World
Hunger
The aim of the collection is to increase awareness
of food insecurity and malnutrition worldwide, while raising funds
toward alleviating hunger today. The works are available for
purchase via NFT
auction platform Rarible.com. Coinciding with
launch, the NFTs and physical piece were also on display to the
public for a limited time only (May 6-9) at Superchief
Gallery in New York City.
The partnership with Dole emerged from Datuna's
involvement in a performance act at the 2019 Art Basel Miami where
he consumed a piece of art, called "Comedian”. The piece was
essentially a banana taped to the wall, with a $120,000 price tag,
created by the Italian-born artist Maurizio Cattelan. The piece,
and the act, which earned him the name "Hungry Artist," were
designed to draw attention to the global hunger crisis. Net
proceeds from the NFT sales will be donated to Boys & Girls
Clubs to fund nutrition and hunger-focused programming, including
the Sunshine for All™ Cities program.
About The Dole Sunshine CompanyThe name
Dole Sunshine Company is used to represent the global interests and
combined efforts of Dole Asia Holdings, Dole Worldwide Packaged
Foods and Dole Asia Fresh. Dole Sunshine Company is not an actual
business entity and does not operate as such in any country or
region. For more information on Dole Sunshine Company, please
visit DoleSunshine.com or SunshineForAll.com/en/blog.
About Stampede Ventures
Stampede Ventures is an independent entertainment
media company founded by Greg Silverman, the former President of
Warner Bros. Pictures. The company’s lead investor and Co-Chairman
is Gideon Yu, former CFO of Facebook and YouTube, and Co-Owner of
the San Francisco 49ers. Additional investors include leaders from
Silicon Valley, Asia, and the U.S. media space. Stampede Ventures
is on the forefront of content creation across the divisions of
film, television, international and alternative programming. Their
debut film, Pink Skies Ahead, premiered to critical acclaim at AFI
Fest 2020, sold to MTV Studios and premiered on MTV on May 8, 2021.
Their family co-viewing special, Mo Willems and the Storytime
All-Stars Present: Don’t Let The Pigeon Do Storytime!, is currently
streaming on HBO Max. They also recently inked an international
First Look deal with CBS Studios International.
About Troika Media Group
Troika Media Group is an end-to-end brand
solutions company that creates both near-term and long-term value
for global brands in entertainment, sports and consumer products.
Applying emerging technology, data science, and world-class
creative, TMG helps brands deepen engagement with audiences and
fans throughout the consumer journey and builds brand equity.
Clients include Apple, Hulu, Riot Games, Belvedere Vodka, Unilever,
UFC, Peloton, CNN, HBO, ESPN, Wynn Resorts and Casinos, Tiffany
& Co., IMAX, Netflix, Sony and Coca-Cola. For more information,
visit www.thetmgrp.com
Forward-Looking Statements
Certain statements in this press release that are
not historical facts are forward-looking statements that reflect
management's current expectations, assumptions, and estimates of
future performance and economic conditions, and involve risks and
uncertainties that could cause actual results to differ materially
from those anticipated by the statements made herein.
Forward-looking statements are generally identifiable by the use of
forward-looking terminology such as "believe," "expects," "may,"
"looks to," "will," "should," "plan," "intend," "on condition,"
"target," "see," "potential," "estimates," "preliminary," or
"anticipates" or the negative thereof or comparable terminology, or
by discussion of strategy or goals or other future events,
circumstances, or effects. Moreover, forward-looking statements in
this release include, but are not limited to, the impact of the
current COVID-19 pandemic, which may limit access to the Company's
facilities, customers, management, support staff, and professional
advisors, and to develop and deliver advanced voice and data
communications systems, demand for the Company's products and
services, economic conditions in the U.S. and worldwide, and the
Company's ability to recruit and retain management, technical, and
sales personnel. Further information relating to factors that may
impact the Company's results and forward-looking statements are
disclosed in the Company's filings with the SEC. The
forward-looking statements contained in this press release are made
as of the date of this press release, and the Company disclaims any
intention or obligation, other than imposed by law, to update or
revise any forward-looking statements, whether as a result of new
information, future events, or otherwise.
Contact:
For Troika Media Group
Kevin Aratari
kevin@troikamedia.com
Investor Relations
TraDigital IR
Kevin McGrath
+1-646-418-7002
kevin@tradigitalir.com
Troika Media (NASDAQ:TRKAW)
Historical Stock Chart
From Jul 2024 to Aug 2024
Troika Media (NASDAQ:TRKAW)
Historical Stock Chart
From Aug 2023 to Aug 2024