TMG Launches New Division to Provide Data Intelligence Services Across Client Base
May 17 2021 - 8:30AM
via NewMediaWire ‒ Troika Media Group, Inc. (Nasdaq: TRKA) ("TMG"
or "Company"), a brand consultancy and marketing innovations
company that provides integrated branding and marketing solutions
for global brands, today announced the launch of Troika Labs, a new
division with the primary mission to leverage its expansive data
and content creation capabilities to provide a fully integrated
digital and creative offering to clients on a global scale.
Troika Labs will be a data-driven content practice built on the
intelligence and insight that media provides about which content
connects brands with people in the most compelling and personalized
way. By aligning and leveraging consumer and media data from TMG’s
digital investments, Troika Labs can deliver a higher level of
consumer insight and increase the efficiency and impact of both the
creative product and client media investments.
“The media landscape continues to change and at an accelerating
pace,” said Robert Machinist, Troika Chairman and
CEO. “As consumer media consumption shifts across the various
media platforms, marketers require a partner who understands their
business, has deep knowledge of the changing environment, and the
creative, technology and data services to help them reach their
audience in the most efficient and effective way possible. By
combining the expertise of data insights and integrated marketing
throughout the entire strategic and creative process, we can
provide a higher level of service, creating solutions and
strategies that drive optimal results for brands across the TMG
client footprint.”
Troika Labs will be led by Chief
Digital Officer Gregg Lester. Lester will report to Robert
Machinist, Chief Executive Officer of TMG. Lester was
previously Chief Digital Director, DeVito/Verdi, a privately held
creative agency based in New York City. While at Devito/Verdi he
led digital transformation and performance marketing strategy for
some of the top brands in the U.S, including the “Stop the Spread”
Covid-19 campaign. Prior to joining Devito/Verdi, Lester started a
Digital Strategy consulting boutique in 2014 which was acquired by
DeVito/Verdi in 2017. In addition to the digital consulting
firm, in 2015 Lester founded an e-commerce platform, Slippers.com,
where he partnered up with various key players in the footwear and
retail industry, such as Steve Madden Inc. Lester grew Slippers.com
from a domain name with no sales, to millions of dollars in sales
annually.
About Troika Labs
Troika Labs is a marketing innovations group that leverages the
power of data, merging technology with engaging content and
compelling experiences to reach consumers, audiences and fans.
Troika Labs helps brands navigate through change, enhance the
consumer experience, and fuel fandom.
About Troika Media Group
Troika Media Group is an end-to-end brand solutions company that
creates both near-term and long-term value for global brands.
Applying emerging technology, data science, and world-class
creative, TMG helps brands deepen engagement with audiences and
fans throughout the consumer journey and builds brand equity.
Clients include Apple, Hulu, Riot Games, Belvedere Vodka, Unilever,
UFC, Peloton, CNN, HBO, ESPN, Wynn Resorts and Casinos, Tiffany
& Co., IMAX, Netflix, Sony and Coca-Cola. For more information,
visit www.thetmgrp.com
Forward-Looking Statements
Certain statements in this press release that are not historical
facts are forward-looking statements that reflect management's
current expectations, assumptions, and estimates of future
performance and economic conditions, and involve risks and
uncertainties that could cause actual results to differ materially
from those anticipated by the statements made herein.
Forward-looking statements are generally identifiable by the use of
forward-looking terminology such as "believe," "expects," "may,"
"looks to," "will," "should," "plan," "intend," "on condition,"
"target," "see," "potential," "estimates," "preliminary," or
"anticipates" or the negative thereof or comparable terminology, or
by discussion of strategy or goals or other future events,
circumstances, or effects. Moreover, forward-looking statements in
this release include, but are not limited to, the impact of the
current COVID-19 pandemic, which may limit access to the Company's
facilities, customers, management, support staff, and professional
advisors, and to develop and deliver advanced voice and data
communications systems, demand for the Company's products and
services, economic conditions in the U.S. and worldwide, and the
Company's ability to recruit and retain management, technical, and
sales personnel. Further information relating to factors that may
impact the Company's results and forward-looking statements are
disclosed in the Company's filings with the SEC. The
forward-looking statements contained in this press release are made
as of the date of this press release, and the Company disclaims any
intention or obligation, other than imposed by law, to update or
revise any forward-looking statements, whether as a result of new
information, future events, or otherwise.
Contact:
For Troika Media GroupKevin
Aratari kevin@troikamedia.com
Investor RelationsTraDigital IRKevin
McGrath+1-646-418-7002kevin@tradigitalir.com
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