Tilray Introduces Its First Cross-brand Product Collaboration & Launches Canadian Craft Cannabis Brand, Broken Coast, in the ...
June 30 2021 - 7:00AM
Business Wire
Nation’s 11th Largest Craft Brewer,
SweetWater, Partners with Canada’s Leading Craft Cannabis Brand,
Broken Coast to Launch U.S. Distribution of “Broken Coast BC
Lager,” A New Craft Brew Pouring in Taprooms Now
Tilray, Inc. (“Tilray”) (NASDAQ | TSX: TLRY), a leading
global cannabis-lifestyle and consumer packaged goods company,
today announced that its SweetWater Brewing Company
(“SweetWater”) has launched a new product collaboration with
Canada’s leading craft cannabis brand Broken Coast Cannabis Ltd.
(“Broken Coast”), a brand under the Tilray portfolio based
in British Columbia and geared toward the premium cannabis market.
“Broken Coast BC Lager1 ” is the first cross-brand product
developed in partnership with leading craft brands, SweetWater and
Broken Coast, and Tilray’s first Canadian cannabis brand
introduction into the U.S.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210630005360/en/
(Photo: Business Wire)
“We’re here to build great brands that deliver products
consumers enjoy, and we look forward to having some fun along the
way,” said Irwin D. Simon, Tilray’s Chairman, and Chief Executive
Officer. “This cross-collaboration between SweetWater and Broken
Coast is the first among many milestones in our growth and
execution strategy to introduce our great Canadian cannabis brands
in the U.S. and connect our consumers to other brands in our
portfolio.”
Mr. Simon continued, “Tilray is transforming the cannabis
industry and introducing new brands into mainstream consumer
markets. The SweetWater and Broken Coast collaboration is a
first-of-its-kind partnership, and it’s just the beginning!”
Sweetwater and Broken Coast took their time to perfect the
Broken Coast BC Lager and deliver a unique and tasty new brew that
craft beer drinkers seek in a refreshing and easy-drinking
lager.
Sweetwater and Broken Coast brands share the same heady D.N.A.
and reputation for small-batch, high-quality craft products and
embrace SweetWater’s famous motto of Don’t Float the Mainstream!
With a special blend of hops and notes of natural key lime and
orange flavors, the Broken Coast BC Lager is a tasty new brew
developed for craft beer drinkers seeking a refreshing and
easy-drinking lager. The new brew is now available in the U.S. on
draft and beginning July 12 in 6-pack cans.
About Tilray
Tilray Inc. is a leading global cannabis-lifestyle and consumer
packaged goods company with operations in Canada, the United
States, Europe, Australia, and Latin America that is changing
people’s lives for the better – one person at a time – by inspiring
and empowering the worldwide community to live their very best life
by providing them with products that meet the needs of their mind,
body, and soul and invoke a sense of wellbeing. Tilray’s mission is
to be the trusted partner for its patients and consumers by
providing them with a cultivated experience and health and
wellbeing through high-quality, differentiated brands and
innovative products. A pioneer in cannabis research, cultivation,
and distribution, Tilray’s unprecedented production platform
supports over 20 brands in over 20 countries, including
comprehensive cannabis offerings, hemp-based foods, and alcoholic
beverages.
About SweetWater Brewing Company
SweetWater Brewing Company is an Atlanta-based craft brewery
living by the motto “Don’t Float the Mainstream!” In 2020,
SweetWater was acquired by Aphria Inc., now Tilray (TSX: TLRY and
Nasdaq: TLRY), a leading global cannabis company inspiring and
empowering the worldwide community to live their very best life.
SweetWater Brewing Co. celebrated 24 years of heady brews in 2021
and is the 11th largest craft brewery in the nation, according to
Brewers Association. The award-winning lineup of year-round beers
includes 420 Extra Pale Ale, H.A.Z.Y. I.P.A., G13 IPA, High Light,
Goin’ Coastal I.P.A., and SweetWater Oasis Premium Hard Seltzer.
Additionally, seasonal releases offer palate-pleasing variety,
along with an experimental, one-time-only Dank Tank series, 420
Strain Series and progressive barrel-aged styles in The Woodlands
Project series.
About Broken Coast Cannabis:
Established in 2013, Broken Coast Cannabis is a cannabis
producer based in Duncan, British Columbia. With its mission to
nurture the ultimate expression of the cannabis plant, in all its
variations, Broken Coast sets the standard for Canadian Craft
Cannabis. Its award-winning cannabis is grown in small batches in
strain-specific rooms under optimized conditions and is hand
trimmed and slow cured. These are the techniques that made BC Bud
famous the world over, and they’re built into our D.N.A. For more
information, please visit www.brokencoast.com and follow Broken
Coast Cannabis on Instagram @brokencoast.com
Forward-Looking Statements
Certain statements in this communication that are not historical
facts constitute forward-looking information or forward-looking
statements (together, “forward-looking statements”) under Canadian
securities laws and within the meaning of Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended, that are intended to
be subject to the “safe harbor” created by those sections and other
applicable laws. Forward-looking statements can be identified by
words such as “forecast,” “future,” “should,” “could,” “enable,”
“potential,” “contemplate,” “believe,” “anticipate,” “estimate,”
“plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and
the negative of these terms or similar expressions, although not
all forward-looking statements contain these identifying words.
Certain material factors, estimates, goals, projections or
assumptions were used in drawing the conclusions contained in the
forward-looking statements throughout this communication. Many
factors could cause actual results, performance or achievement to
be materially different from any forward-looking statements, and
other risks and uncertainties not presently known to the Company or
that the Company deems immaterial could also cause actual results
or events to differ materially from those expressed in the
forward-looking statements contained herein. For a more detailed
discussion of these risks and other factors, see the most recently
filed annual information form of Aphria and the Annual Report on
Form 10-K (and other periodic reports filed with the SEC) of Tilray
made with applicable securities regulatory authorities and
available on SEDAR and EDGAR. The forward-looking statements
included in this communication are made as of the date of this
communication and the Company does not undertake any obligation to
publicly update such forward-looking statements to reflect new
information, subsequent events or otherwise unless required by
applicable securities laws.
1 SweetWater’s Broken Coast BC Lager does not contain any
cannabis products.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210630005360/en/
For media inquiries, please contact: Berrin Noorata
news@tilray.com
For investor inquiries please contact: Raphael Gross
203-682-8253 Raphael.Gross@icrinc.com
Tilray Brands (NASDAQ:TLRY)
Historical Stock Chart
From Aug 2024 to Sep 2024
Tilray Brands (NASDAQ:TLRY)
Historical Stock Chart
From Sep 2023 to Sep 2024