Thryv Launches Google My Business Optimization to Help Small Businesses Win
September 23 2021 - 7:30AM
Thryv Holdings, Inc. (NASDAQ:THRY), the provider of Thryv®
software, the leading end-to-end customer experience platform built
for growing small businesses, today announced the launch of a
Google My Business™ (GMB) Optimization add-on. The new feature
helps small businesses get found online and chosen over their
competition.
With a heavy emphasis on Google integrations within its software
platform, including Reserve with Google, a centralized GMB
dashboard, Gmail™ email service and more, Thryv has grown the
number of connected GMB profiles from fewer than 1,000 to more than
30,000 connected profiles in the last two years.
A GMB listing is essential for small and medium businesses
(SMBs) to survive. GMB contains vital information on a business
that consumers will see when they perform an internet search. Often
GMB is the first step in the experience a consumer has with a
business. It’s what they see before they land on the business’s
website or step foot into their door. In fact, 60 percent of
consumers use the internet to find local businesses at least once a
week, and one-third of consumers do so every day.
However, claiming and maintaining a GMB listing can be
complicated, confusing and time-consuming for busy SMB owners.
Since regular maintenance is critical to the listing’s success,
Thryv’s GMB Optimization was designed to increase engagement,
improve the SMB’s local ranking and, ultimately, convert more
customers. Thryv’s GMB Optimization add-on reviews and manages the
GMB listing, while performing a multi-point optimization
program.
This optimization will help SMBs improve their keyword search
relevancy, while simplifying and centralizing tasks for their
customers, such as calling the business, visiting its website,
researching products and services, requesting quotes, booking
appointments and more.
Thryv customers, such as AC Trash Hauling and More, in
Indianapolis, Ind., have seen dramatic results by using the GMB
Optimization for just 30 days, such as 43 percent more requests for
directions, 22 percent more phone calls, 9 percent more Google
search visits, and 11 percent more total searches.
"It's not who you know, but who knows you,” says Andy Corman,
owner of AC Trash Hauling and More. “Anything that I can do to
increase my exposure online, I'm going to do it. I have noticed an
increase in clients saying they found me on Google. As long as that
is working, that is all I care about."
Thryv’s GMB Optimization add-on includes:
- Resolution of listing claiming and other issues
- Direct verification of the listing inside Thryv
- Fully transparent profile changes
- First 30-day accelerated performance
- Expert GMB service team
- Consistent GMB profile in alignment with website content
- In-depth performance analytics
- Multi-point optimization program focusing on improving images,
attributes, hours of operation, categories, products/services,
cover photo and logo, business description, Google My Business
posts and more.
“Since Thryv is a Google My Business Featured Partner, this was
a natural evolution for our product development,” says Ryan Cantor,
Thryv’s VP of Product & Marketing. “With our centralized GMB
dashboard, integration with Gmail email service, Google review
management and in-app response, Google My Business posts, Reserve
with Google for scheduling and now listing optimization, Thryv
provides a one-stop hub for all things Google for small businesses.
Those SMBs who make the most of their Google presence will reap the
benefits of higher search results and more engagement with
customers.”
The service is available for all Thryv users in the United
States and Australia.
For more information, please visit Thryv.com.
About Thryv Holdings, Inc.
Thryv Holdings (NASDAQ:THRY) is a global software and marketing
services company that empowers small- to medium-sized businesses
(SMBs), franchises, and agencies to grow and modernize their
operations so they can compete and win in today’s economy. Over
40,000 businesses use our award-winning SaaS platform, Thryv®, to
manage their end-to-end customer experience tools, which have
helped over 40,000 businesses across the U.S. and overseas grow
their bottom line. Thryv also manages digital and print presence
for over 300,000 businesses, connecting these SMBs to local
consumers via proprietary local search portals and print
directories. For more information about Thryv Holdings, Inc., visit
thryv.com.
Media Contact:
Paige Blankenship
Thryv, Inc.
214.392.9609
paige.blankenship@thryv.com
Investor Contact:
Cameron Lessard
Thryv, Inc.
214.773.7022
cameron.lessard@thryv.com
KJ Christopher
Thryv, Inc.
972.453.7068
KJ.Christopher@thryv.com
###
Paige Blankenship
Thryv, Inc.
2143929609
paige.blankenship@thryv.com
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