NEW YORK and LONDON,
Jan. 4, 2022 /PRNewswire/
-- (NASDAQ: STGW) – Stagwell, the challenger
network built to transform marketing, today announced the
acquisition of Goodstuff, the 130-strong, full-service media
planning and buying agency based in London.
The Goodstuff team will join the Stagwell Media Network, a group
of leading multichannel agencies home to more than 3,000 experts
with an expansive global footprint across 20 countries and 40
offices, managing close to $5 billion
in media. The network offers an alternative to the status quo
provided by today's legacy holding companies. As a more dynamic B2C
and B2B partner, with solutions spanning media, data, technology,
and content, Stagwell Media Network is growing in double digits
during a period of sustained transformation and
expansion.
Goodstuff brings complementary and additive client services,
including communications strategy, full-funnel media delivery, and
inventive solutions for premier clients, including Ovo, AA, On The
Beach, Yorkshire Tea, Cazoo, and Hello Fresh. As a first-class
brand and highly respected business in a key global market,
Goodstuff will further extend the media network's innovation,
scale, and creative thinking.
"We welcome Goodstuff as a critical part of our strategy to
create a truly global and competitive media operation. When we
created Stagwell Media Network, we set out to build a collaborative
and coherent network of global media agencies that are on the
leading edge of media, data, and technology," Stagwell Chairman and
CEO Mark Penn said. "The addition of
Goodstuff with their unrivaled track record of innovation continues
to deliver on our vision of transforming marketing."
"I am delighted to welcome co-founders Andrew Stephens and Ben
Hayes and the entire Goodstuff team into the network. What
attracted us to the agency were their world-class leadership and
unwavering focus on people, culture, and the work," said
James Townsend, Global CEO of both
Stagwell Media Network and the network's flagship media agency,
Assembly. "After a series of successful collaborations with
Assembly in the UK, we see the potential for our network to build
something truly differentiated, progressive, and exciting in the
marketplace."
Goodstuff will continue to deliver inventive planning, buying,
data, and digital services for progressive and ambitious brands and
will now be able to provide an additional range of solutions from
across Stagwell. Coming on the heels of their 10-year Omnichannel
planning and buying anniversary, the company will maintain
operations under the Goodstuff brand based in London and led by co-founders Andrew Stephens and Ben
Hayes.
"Goodstuff's unswerving mission is to be the world's most
inventive media agency, and to help accelerate our next phase, we
wanted to join a network that could bring world-class capabilities
in data, technology, and digital. In Stagwell, we've not only found
these services, but also a partner that perfectly aligns with our
culture of entrepreneurialism, invention, and progress," said
Stephens and Hayes. "We've been hugely impressed by Stagwell's
challenger status and ambitions, their senior leadership team, and
the breadth of world-class modern marketing brands in the
group."
This is the first full acquisition since the combination of
Stagwell and MDC partners in August
2021. Terms of the deal were not disclosed.
About Stagwell Inc.
Stagwell is the challenger network
built to transform marketing. We deliver scaled creative
performance for the world's most ambitious brands, connecting
culture-moving creativity with leading-edge technology to harmonize
the art and science of marketing. Led by entrepreneurs, our
10,000+ specialists in 20+ countries are unified under a single
purpose: to drive effectiveness and improve business results for
their clients. Join us at www.stagwellglobal.com.
About Stagwell Media Network
Stagwell's Media Network
is a group of leading multichannel agencies home to more than 3,000
experts with an expansive global footprint across 40+ offices in 20
countries, managing close to $5
billion in media. Agencies include Assembly, MMI
Agency, Media Kitchen, Goodstuff and Grason,
creative consultancy GALE, B2B specialist Multiview,
multi-lingual content agency Locaria, and travel and media
experts Ink.
The network offers marketers a more dynamic partner for global
B2B and B2C solutions spanning data, technology, media, and
creativity aimed at accelerating business growth for brands
worldwide.
About Goodstuff
Goodstuff is the UK's leading media
planning and buying agency, the highest rated independent agency by
Campaign School Reports, and holds both the 2019 & 2020 Grands
Prix for both Media Week & Campaign Media Awards.
Established in 2004 as a pure communications and creative media
agency, incubated by Virgin, the agency had seven successful years
before scaling the business through the addition of media
buying.
The agency is one of the UK's fastest growing, has been listed
in The Sunday Times' 'Top 100 Small Companies to Work For' and
Campaign's 'Best Places to Work' and is host of the annual
Goodstuff Media Showcase, an event that brings together the
creative and media owner communities. Find out more at
Goodstuff.co.uk.
Contact: Beth Sidhu
beth.sidhu@stagwellglobal.com
+1. 202.423.4414
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SOURCE Stagwell Inc.