Breakthrough digital experiences and omnichannel campaigns
from 72andSunny, Anomaly, Assembly and Doner lead 2021 roster
recognized as most effective in marketing
NEW YORK, Oct. 6, 2021 /CNW/ -- (NASDAQ: STGW)
Stagwell announced today that several of its network agencies
received recognition at the 2021 Effie U.S. Summit and
Awards for exceptional work in producing some of the year's
most effective marketing efforts on behalf of top brands such as
Match Group, Diageo, and Peacock.
In total, Stagwell agencies earned 5 Gold, 3 Silver, and 4
Bronze awards for campaigns that represent the best-in-class in
digital brand experiences, media innovations, sustained product
success, multicultural products, and brand integration and
entertainment partnerships, among other categories. Winning
agencies include 72andSunny, Anomaly,
Assembly and Doner with client partners Tinder/Match
Group, Crown Royal/Diageo, Allegheny Health Network, and more.
"A simple equation powers results at Stagwell: creative +
connected = effective," said Mark
Penn, Chairman and CEO, Stagwell. "It's an honor to see the
unmistakable impact Stagwell's agencies have had on their clients'
businesses celebrated by the Effies, the industry's banner-holder
for marketing effectiveness."
Award highlights include:
- Three GOLD Effies for 72andSunny, including two for
Tinder's breakthrough marketing effort, "Swipe Night," a feat of
digital content and entertainment that has transformed the way
modern consumers date. A highly decorated campaign, "Swipe Night"
was the recipient of a Cannes Lions Entertainment Grand Prix, and
has won accolades across other top industry award shows including
the Clio Awards, D&AD, the One Show, Webby Awards, Adweek
competitions and more. The work was also Emmy nominated. 72andSunny
also received a BRONZE Effie.
- Two GOLD Effies for Anomaly and client partners Crown
Royal and Ski-Doo for campaigns that demonstrate the agency's
unyielding focus on solving business challenges with any, and
every, form of creativity. Together with two SILVER and BRONZE
Effies, the agency was awarded across a breadth of categories, from
brand creation and business transformation to multicultural
products and digital and media innovation.
- A SILVER Effie for Doner's "The Vitals: Real-Life Heroes of
2020" created in partnership with Allegheny Health Network and
Marvel. The agency honored the courage of the nurses on the
frontlines of modern healthcare through stories brought to life in
a Marvel comic book, social, digital content, and experiential
elements.
- A BRONZE Effie for Sustained Success for Doner, Assembly,
and The Underground's campaign for Allegheny Health
Network, #LivingProof. Flexing the combined creative, media and
production heft of the three units, Doner transformed into a
newsroom, seamlessly sharing compelling, real outcomes that were
captured one day and cast live the next across TV, radio, social,
digital and out-of-home. In six years, this campaign has garnered
seven Effie Awards in all.
The Effies annually honors the most effective marketing
campaigns in the world, spotlighting ideas that work and drive
value for modern brands. To date, Stagwell agencies have
collectively earned over 130 Effie Awards.
About Stagwell Inc.
Stagwell is the challenger holding company built to transform
marketing. We deliver scaled creative performance for the world's
most ambitious brands, connecting culture-moving creativity with
leading-edge technology to harmonize the art and science of
marketing. Led by entrepreneurs, our 10,000+ specialists in
24+ countries are unified under a single purpose: to drive
effectiveness and improve business results for their clients.
For more information, visit www.stagwellglobal.com
Contact:
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Beth Sidhu
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Beth.Sidhu@stagwellglobal.com
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202-423-4414
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SOURCE Stagwell Inc.