OnLive Cloud Gaming Reaches UK Gaming Community in SRS Surround Sound
November 03 2011 - 8:00AM
Business Wire
SRS Labs, Inc. (NASDAQ:SRSL), the industry leader in
surround sound, audio enhancement, and voice post-processing
technologies, announced today that its advanced SRS 5.1™ surround
sound technology for streaming services has been selected as the
surround sound solution of choice by OnLive to deliver a remarkably
immersive gaming audio experience to their new United Kingdom
customer base. SRS 5.1 surround sound is an end-to-end surround
sound technology solution for content creation, transmission and
consumption and is designed to be highly efficient,
format-agnostic, effortless to deploy and easy to manage.
“We find our partnership with OnLive quite fulfilling and are
excited that our SRS 5.1 surround sound technology will now enable
OnLive’s UK-based customers to experience their favorite games in
surround sound,” said Allen Gharapetian, Senior Vice President of
Marketing for SRS Labs. “OnLive is one of the most innovative
cloud-based services yet to be deployed and we believe that their
purpose-built gaming service provides an ideal platform for our
surround sound encoding technologies. Whether connecting to OnLive
via a PC, Mac®, tablet or a TV through the OnLive console, all
gamers will love the more immersive and lifelike experience when
playing their favorite video games in surround sound.”
SRS 5.1 surround sound does not require a proprietary
decoder for the receiving device and requires no extra bandwidth as
it piggybacks on normal stereo transmission. This provides OnLive
with the right tool to create and deliver true, high-quality
streamed surround sound encoded content across any device that can
tap into a broadband network. Because millions of TVs, A/V
receivers, PCs and mobile devices today feature one or more SRS
audio solutions such as Circle Surround®, TheaterSound™,
StudioSound HD™, TruSurround® and Premium Sound™, every one of
these CE devices are natively equipped with the capability to
decode SRS 5.1 surround encoded content, resulting in a
“surround everywhere” entertainment experience.
Additionally, gamers not hooked up to a surround sound system, or
not using an SRS-equipped device, will still receive an enhanced
stereo mix.
“We are dedicated to delivering the most desirable gaming
experience possible and we strongly believe that nothing makes a
video game come to life more than playing that game in surround
sound,” said Steve Perlman, Founder and CEO of OnLive. “Last
January, we selected SRS as our surround sound partner and have
since been working very closely with them to ensure that our
customers in the U.S. and now the UK receive the most impressive
audio experience possible from OnLive, regardless of the type of
device they use or speaker systems they have connected to it.”
For more information about this announcement, SRS or our
technologies, please contact us at pr@srslabs.com or visit
us on Facebook, Twitter and YouTube.
SRS Labs’ company description and important cautions regarding
forward-looking statements made in this release is available at
www.srslabs.com/boilerplate.
About OnLive
OnLive is the pioneer of on-demand, instant-play video game
services, delivering real-time interactive experiences and rich
media through the Internet. With groundbreaking video compression
technology, OnLive harnesses cloud computing to provide the power
and intelligence needed to instantly deliver the latest, premium
game titles to any HDTV via the OnLive Game System or nearly any PC
and Mac® via a small browser download. The OnLive Viewer app is
available for the iPad and Android tablets and playable versions
will be available soon. OnLive is available in North America and
the UK and will be expanding into more of Europe soon. OnLive
technology is backed by hundreds of patents and patents pending.
The company is headquartered in Palo Alto, California. OnLive
investors include Warner Bros., Autodesk, Maverick Capital,
AT&T, British Telecommunications (BT), The Belgacom Group, HTC
and Juniper Networks. More information is available
at www.onlive.com and www.onlive.co.uk.
OnLive is a registered trademark of OnLive, Inc. All other
trademarks are the property of their respective owners.
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