SRSL Srs Labs, Inc. (MM)

SRS Labs, Inc. (NASDAQ:SRSL) today announced that its SRS WOW HD� audio technology is featured on CSR�s BlueCore3 Bluetooth platform as part of CSR�s recently announced eXtension partner program. SRS WOW HD technology provides the BlueCore3 platform with cleaner, livelier audio quality, purity to spatial information, advanced bass enhancement and an innovative center control feature. CSR chose the SRS WOW HD implementation because it greatly improves music quality over Bluetooth transmission and it delivers the industry�s best known stereo enhancement. The agreement between CSR and SRS Labs will significantly improve the level of audio excellence in Bluetooth-enabled mobile applications. CSR is ranked number one in every Bluetooth market segment, boasting a lifetime to date overall market share in 2005 of more than 60 percent � 43 percent handsets, 89 percent mono headsets, 69 percent stereo headsets, 71 percent laptops, 77 percent automotive and 79 percent consumer. In the audio enhancement space, SRS Labs technology has been integrated into more than 1 billion products including Microsoft�s Windows� Media Players, flat panel TVs, AV receivers, MP3 players, notebook PCs, car audio head units and iPod� speaker cradles. �Bluetooth technology has changed the way mobile devices are used and CSR has been instrumental in making Bluetooth a mass market technology,� said Lenka Koloma, senior director of strategic IC partners & sales, SRS Labs. �Joining CSR�s eXtension program is an important step in expanding SRS Labs� mobile market strategy and by integrating SRS WOW HD technology into CSR�s Bluetooth platform, the two companies are providing unsurpassed audio quality to consumers worldwide.� The CSR eXtension program was launched to enhance the product portfolios of CSR�s customers by adding the very latest technological features in order to boost both sales and value of Bluetooth-enabled devices. Specifically structured to support CSR�s partners during their product development cycles and to ease implementation of advanced feature sets, the resources that CSR is making available under the program�s banner are considerable, including easy-to-use development kits and software tools, which reduce time-to-market. These tools facilitate the creation and downloading of code to the DSP, and provide a number of sample applications. CSR is the only company in a position to launch such an initiative, because it is the sole Bluetooth player with the capability of integrating high-quality CODECs and DSPs on-chip � essential enablers for third party software partners. �The eXtension program was launched to bring more innovation and the latest technological capabilities to Bluetooth technology,� said Gemma Paris, software marketing manager, CSR. �CSR�s relationship with SRS Labs has introduced cutting-edge audio to Bluetooth technology. By implementing SRS Labs� feature-rich technology into the BlueCore3 platform, CSR is introducing a new level of audio enhancement to the worldwide mobile phone market.� About SRS Labs, Inc. SRS Labs develops advanced audio and communications technology that optimizes and improves the listening experience through techniques based on the latest research into the human auditory system. With more than 1 billion products shipped worldwide, SRS Labs is a leader in audio. Incorporated in products ranging from HDTVs and mobile phones to PCs and automotive entertainment, SRS Labs audio and speech signal processing provides the best possible sound on every form factor and in every environment. SRS Labs surround sound solutions enable the professional broadcast and recording industries with high-performance production, back-haul, storage, and transmission capability. SRS Labs supports manufacturers worldwide with offices in the US, China, Europe, Korea, Japan, and Taiwan. www.srslabs.com About CSR CSR is the leading global provider of Bluetooth technology and has developed expertise in other single-chip wireless communication standards such as Wi-Fi (IEEE802.11). CSR offers developed hardware/software solutions for Bluetooth based around BlueCore, a fully integrated 2.4 GHz radio, baseband and microcontroller. CSR has already launched its fifth generation BlueCore suite and is in volume manufacture of its fourth generation BlueCore devices. BlueCore4 supports the Enhanced Data Rate (EDR) standard, which was ratified at the end of 2004. Outside of Bluetooth, CSR has also developed UniFi, the first single chip 802.11a/b/g embedded solution specifically targeting the mobile phone and consumer electronics markets. BlueCore features in over 60 percent of all qualified Bluetooth enabled products and modules listed on the Bluetooth website with industry leaders including Apple, Dell, IBM, Motorola, NEC, Nokia, Panasonic, RIM, Sharp, Sony and Toshiba using BlueCore devices in their range of Bluetooth products. CSR has its headquarters and offices in Cambridge, UK, and offices in Japan, Korea, Taiwan, China, India, France, Denmark, Sweden and both Texas and Detroit in the USA. More information can be found at www.csr.com. Except for historical information contained in this release, statements in this release, including those by Lenka Koloma may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs� products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise. SRS Labs, Inc. (NASDAQ:SRSL) today announced that its SRS WOW HD(TM) audio technology is featured on CSR's BlueCore3 Bluetooth platform as part of CSR's recently announced eXtension partner program. SRS WOW HD technology provides the BlueCore3 platform with cleaner, livelier audio quality, purity to spatial information, advanced bass enhancement and an innovative center control feature. CSR chose the SRS WOW HD implementation because it greatly improves music quality over Bluetooth transmission and it delivers the industry's best known stereo enhancement. The agreement between CSR and SRS Labs will significantly improve the level of audio excellence in Bluetooth-enabled mobile applications. CSR is ranked number one in every Bluetooth market segment, boasting a lifetime to date overall market share in 2005 of more than 60 percent - 43 percent handsets, 89 percent mono headsets, 69 percent stereo headsets, 71 percent laptops, 77 percent automotive and 79 percent consumer. In the audio enhancement space, SRS Labs technology has been integrated into more than 1 billion products including Microsoft's Windows(R) Media Players, flat panel TVs, AV receivers, MP3 players, notebook PCs, car audio head units and iPod(R) speaker cradles. "Bluetooth technology has changed the way mobile devices are used and CSR has been instrumental in making Bluetooth a mass market technology," said Lenka Koloma, senior director of strategic IC partners & sales, SRS Labs. "Joining CSR's eXtension program is an important step in expanding SRS Labs' mobile market strategy and by integrating SRS WOW HD technology into CSR's Bluetooth platform, the two companies are providing unsurpassed audio quality to consumers worldwide." The CSR eXtension program was launched to enhance the product portfolios of CSR's customers by adding the very latest technological features in order to boost both sales and value of Bluetooth-enabled devices. Specifically structured to support CSR's partners during their product development cycles and to ease implementation of advanced feature sets, the resources that CSR is making available under the program's banner are considerable, including easy-to-use development kits and software tools, which reduce time-to-market. These tools facilitate the creation and downloading of code to the DSP, and provide a number of sample applications. CSR is the only company in a position to launch such an initiative, because it is the sole Bluetooth player with the capability of integrating high-quality CODECs and DSPs on-chip - essential enablers for third party software partners. "The eXtension program was launched to bring more innovation and the latest technological capabilities to Bluetooth technology," said Gemma Paris, software marketing manager, CSR. "CSR's relationship with SRS Labs has introduced cutting-edge audio to Bluetooth technology. By implementing SRS Labs' feature-rich technology into the BlueCore3 platform, CSR is introducing a new level of audio enhancement to the worldwide mobile phone market." About SRS Labs, Inc. SRS Labs develops advanced audio and communications technology that optimizes and improves the listening experience through techniques based on the latest research into the human auditory system. With more than 1 billion products shipped worldwide, SRS Labs is a leader in audio. Incorporated in products ranging from HDTVs and mobile phones to PCs and automotive entertainment, SRS Labs audio and speech signal processing provides the best possible sound on every form factor and in every environment. SRS Labs surround sound solutions enable the professional broadcast and recording industries with high-performance production, back-haul, storage, and transmission capability. SRS Labs supports manufacturers worldwide with offices in the US, China, Europe, Korea, Japan, and Taiwan. www.srslabs.com About CSR CSR is the leading global provider of Bluetooth technology and has developed expertise in other single-chip wireless communication standards such as Wi-Fi (IEEE802.11). CSR offers developed hardware/software solutions for Bluetooth based around BlueCore, a fully integrated 2.4 GHz radio, baseband and microcontroller. CSR has already launched its fifth generation BlueCore suite and is in volume manufacture of its fourth generation BlueCore devices. BlueCore4 supports the Enhanced Data Rate (EDR) standard, which was ratified at the end of 2004. Outside of Bluetooth, CSR has also developed UniFi, the first single chip 802.11a/b/g embedded solution specifically targeting the mobile phone and consumer electronics markets. BlueCore features in over 60 percent of all qualified Bluetooth enabled products and modules listed on the Bluetooth website with industry leaders including Apple, Dell, IBM, Motorola, NEC, Nokia, Panasonic, RIM, Sharp, Sony and Toshiba using BlueCore devices in their range of Bluetooth products. CSR has its headquarters and offices in Cambridge, UK, and offices in Japan, Korea, Taiwan, China, India, France, Denmark, Sweden and both Texas and Detroit in the USA. More information can be found at www.csr.com. Except for historical information contained in this release, statements in this release, including those by Lenka Koloma may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs' products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.