Subaru Selects SRS WOW(R) Audio Rendering Technology from SRS Labs as Standard Feature for 2007 Legacy 2.5 GT Vehicles; SRS WOW
July 11 2006 - 7:30AM
Business Wire
SRS Labs Inc. (NASDAQ:SRSL), a leading provider of surround sound,
audio and voice technologies, today announced its patented SRS
WOW(R) technology will be included as a standard feature in the new
2007 Subaru Legacy 2.5 GT automobiles as part of the "Legacy
Premium Sound System." SRS WOW was chosen as the audio rendering
technology because of its ability to overcome the unique audio
challenges presented in the automotive environment, such as speaker
placement, speaker driver size restrictions and a narrow sweet
spot. SRS WOW will provide passengers the same clear, dynamic audio
experience enjoyed from home theater systems to further support the
core values of the new Subaru Legacy - drivability, comfort and a
friendly environment. The new models will be available in the
second half of 2006. SRS WOW technology will provide Subaru Legacy
passengers an immersive 3D stereo experience. The natural and
spacious 3D sound field allows for superb sound from any listening
position - eliminating the sweet spot. SRS WOW also shapes a
maximized bass response using sculpted filters and driver physics
to go beyond the low-frequency limitations of speakers, resulting
in big bass without the need for a subwoofer. In addition, SRS WOW
electronically elevates the sound image to an optimal ear level
without physically moving the speakers from the base of the door
panels and creates a phantom center speaker. "We are thrilled to
provide our patented audio rendering technologies to a top auto
manufacturer like Subaru," said Michael Franzi, vice president,
sales and licensing of SRS Labs. "Automotive is an important market
for SRS Labs, and the agreement to use SRS WOW technology marks one
of many revolutionary automotive partnerships we are forging."
About SRS Labs, Inc. SRS Labs develops advanced audio and
communications technology that optimizes and improves the listening
experience through techniques based on the latest research into the
human auditory system. With over 600 million products shipped
worldwide, SRS Labs is a leader in audio. Incorporated in products
ranging from HDTVs and mobile phones to PCs and automotive
entertainment, SRS Labs audio and speech signal processing provides
the best possible sound on every form factor and in every
environment. SRS Labs surround sound solutions enable the
professional broadcast and recording industries with
high-performance production, back-haul, storage, and transmission
capability. SRS Labs supports manufacturers worldwide with offices
in the US, China, Europe, Japan, Korea and Taiwan. About Subaru of
America, Inc. Subaru of America, Inc. is a wholly owned subsidiary
of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry
Hill, N.J., the company markets and distributes Subaru Symmetrical
All-Wheel Drive vehicles, parts and accessories through a network
of nearly 600 dealers across the United States. Subaru makes the
best-selling All-Wheel Drive car sold in America based on R.L. Polk
& Co. new vehicle retail registration statistics calendar
year-end 2004. For additional information visit www.subaru.com.
Except for historical information contained in this release,
statements in this release, including those by Mr. Franzi may
constitute forward-looking statements regarding our assumptions,
projections, expectations, targets, intentions or beliefs about
future events that are based on management's belief, as well as
assumptions made by, and information currently available to,
management. While the Company believes that its expectations are
based upon reasonable assumptions, there can be no assurances that
the Company's goals and strategy will be realized. Numerous
factors, including risks and uncertainties, may affect the
Company's actual results and may cause results to differ materially
from those expressed in forward-looking statements made by or on
behalf of the Company. Some of these factors include the acceptance
of new SRS Labs' products and technologies, the impact of
competitive products and pricing, the timely development and
release of technologies by the Company, general business and
economic conditions, especially in Asia, and other factors detailed
in the Company's Form 10-K and other periodic reports filed with
the SEC. SRS Labs specifically disclaims any obligation to update
or revise any forward-looking statement whether as a result of new
information, future developments or otherwise.
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