SRSL Srs Labs, Inc. (MM)

Mr. Frerichs Brings Audio IP Licensing, Content, and Mobile Market Experience to SRS Labs SANTA ANA, Calif., Nov. 16 /PRNewswire-FirstCall/ -- SRS Labs, Inc. (NASDAQ:SRSL), one of the world's leading providers of audio technology solutions, today announced the appointment of David J. Frerichs as the company's executive vice president, strategic marketing and corporate development, reporting to chairman and CEO Thomas C.K. Yuen. Frerichs brings a unique combination of engineering, marketing, sales, and business development experience to the organization, including over a decade in management positions at global companies. Most recently, Mr. Frerichs served as vice president and US general manager at Coding Technologies, an international audio compression IP licensing company. While at Coding Technologies, Frerichs opened their US subsidiary and was instrumental in the company's success with content providers and mobile carriers in the US, Japanese and Korean markets. Prior to Coding Technologies, Frerichs was founder, president and CTO for iM Networks, where he designed the company's content aggregation business model and core technology architecture, while establishing iM Networks' joint-venture in Japan. Frerichs holds several patents in virtual reality human-interface design, which he leveraged to start his first company, Future Vision Technologies, a manufacturer of consumer virtual-reality products. Chairman and CEO Thomas C.K. Yuen said, "David's keen understanding of the digital media marketplace, coupled with his unique business experience makes him the ideal candidate to lead the company into new initiatives leveraging the company's unique technologies and intellectual property. On the heels of our third consecutive record quarter for licensing revenues, we are at a point where we believe David's exceptional skills will enable the company to reach even greater levels of business success. David Frerichs' arrival, together with the recent addition of Michael Franzi, our vice president, sales and licensing, provides the company with, what we believe, to be an exceptional executive management team dedicated to maximizing the full potential of SRS Labs." In his role as executive vice president of strategic marketing and corporate development, Frerichs will drive the company's new business efforts. Frerichs will focus upon finding and developing high-growth business opportunities that will create new sources of revenue for the company. "SRS Labs has a strong library of audio technologies unique to the consumer electronics marketplace," Frerichs said. "I am looking forward to working with the SRS team and our partners to take the company to the next level." About SRS Labs, Inc. SRS Labs is a recognized leader in the advancement of audio and voice technology. The company works with the world's top manufacturers to provide a richer entertainment experience through patented sound techniques. SRS Labs' technologies can be heard through products ranging from televisions, LCD and plasma monitors, cell phones, MP3 players, car audio systems, as well as notebook and desktop computers. The company also offers hardware and software tools to professionals and consumers for the creation, production and broadcast of content featuring SRS Labs' technologies. Valence Technologies Limited, a Hong-Kong based subsidiary of SRS Labs, is a semiconductor company that designs and sells custom ASICs and standard ICs to leading manufacturers worldwide. Based in Santa Ana, Calif., the company also has licensing representation in Hong Kong, Japan, Europe, and Korea. For more information about SRS Labs, Inc. please visit http://www.srslabs.com/. The information on the aforementioned website is not incorporated by reference into this press release. Except for historical information contained in this release, statements in this release, including those by Mr. Yuen may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs' products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise. Investor Contact: Media Contact: Janet Biski Chris Locke (949) 442-1070 x 3080 (949) 442-1070 x 3206 DATASOURCE: SRS Labs, Inc. CONTACT: Investors, Janet Biski, ext. 3080, , or Media, Chris Locke, ext. 3206, , both of SRS Labs, Inc., +1-949-442-1070 Web site: http://www.srslabs.com/

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